Connect Gong to Looker Automatically

Accelerate data connection between marketing platforms with Improvado.

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What is Gong?

Gong is a powerful sales analytics and conversation analytics platform that helps enterprise companies boost their sales processes and increase revenue. By leveraging artificial intelligence, Gong captures customer interactions, analyzes them, and provides actionable insights to sales teams. As a result, organizations can enhance their sales strategies, improve customer engagement, and make data-driven decisions.

What is Looker?

Looker is a modern data platform that enables enterprises to explore, analyze, and share real-time business data. By providing a user-friendly interface and customizable visualizations, Looker allows users to gain valuable insights from their data without requiring extensive technical expertise. This robust BI tool empowers organizations to make informed decisions, optimize operations, and drive growth.

Connecting Gong to Looker

Connecting Gong to Looker can be done in several ways. Below is a list of methods to link these two powerful platforms:

  • Use Gong's API to extract data and import it into Looker. This method requires programming knowledge to create custom scripts for data extraction and loading.
  • Utilize a pre-built Gong Looker connector available in the Looker Marketplace. This option simplifies the process but may have limitations in terms of customization and data granularity.
  • Employ an ETL tool to automate the process of extracting data from Gong, transforming it into a format compatible with Looker, and loading it into the BI platform. This approach offers more flexibility and scalability but may require additional investment in software and maintenance.
  • Instead of using the above methods, consider using Improvado to streamline the process and simplify the connection between Gong and Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Looker with Improvado

Improvado is a cutting-edge marketing analytics platform that specializes in connecting marketing data sources, like Gong, to BI and visualization tools, such as Looker. By leveraging Improvado, you can seamlessly extract data from Gong, transform and normalize it, and load it into Looker with minimal manual intervention.

Using Improvado to connect Gong to Looker offers numerous benefits, including:

  • Access to an extensive data dictionary of metrics and dimensions that can be automatically extracted from Gong.
  • Customizable data transformations that allow you to tailor the data structure to your specific requirements.
  • Scalable solution capable of handling large volumes of data from multiple sources.
  • Exceptional customer support to assist you throughout the integration process.

Summary of connection Gong to Looker

In summary, connecting Gong to Looker can be achieved through various methods, but using Improvado provides the most efficient and seamless solution. With Improvado's scalable and customizable platform, you can centralize your marketing and sales data, process large volumes of data, and visualize it all in Looker with ease. Additionally, Improvado's high-quality customer support ensures a smooth integration process. To learn more about how Improvado can help you connect Gong to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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