Connect Gong to Domo to Get Analysis-Ready Data

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What is Gong?

Gong is a revenue intelligence platform designed for large enterprises, helping businesses optimize their sales and marketing strategies. With its conversation analytics and deal tracking features, Gong offers valuable insights into customer interactions, sales performance, and market trends. By leveraging Gong's capabilities, companies can identify best practices, improve training programs, and boost sales outcomes.

What is Domo?

Domo is a powerful cloud-based business intelligence (BI) and data visualization platform used by large enterprises to make data-driven decisions. This all-in-one platform allows businesses to aggregate, prepare, and visualize data in real-time, providing actionable insights to drive growth. Domo's user-friendly interface and wide range of integrations make it an ideal choice for organizations that require a comprehensive and scalable solution for their data needs.

Connecting Gong to Domo

Connecting Gong to Domo can be achieved through several methods, each with its own set of advantages and challenges. Some of these methods include:

  • Using a pre-built Gong-Domo connector, if available, to facilitate seamless data transfer between the two platforms.
  • Creating a custom API integration, which requires technical expertise and knowledge of both Gong and Domo APIs, to enable data synchronization.
  • Leveraging ETL (Extract, Transform, Load) tools to extract and load data from Gong to Domo, while also performing necessary data transformations for compatibility and consistency.
  • Exporting data from Gong in a common format, such as CSV or Excel, and then importing the data into Domo for visualization and analysis.
  • Utilizing Improvado, a robust marketing analytics platform, to connect Gong to Domo, enabling seamless data integration and visualization without the need for complex coding or technical knowledge.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Domo with Improvado

Improvado is the best solution for connecting Gong to Domo, thanks to its comprehensive data pipeline that spans from data extraction to visualization. With Improvado, businesses can easily extract data from Gong and load it into Domo, without the need for complex coding or technical expertise. The platform also offers a wide range of metrics and dimensions that can be automatically extracted from Gong, enabling users to create customized dashboards and reports in Domo. Additionally, Improvado's dedicated customer support and extensive documentation ensure that businesses can easily set up and maintain their Gong-Domo connections, while also scaling their data integration efforts as needed.

Summary of connection Gong to Domo

In summary, connecting Gong and Domo is a crucial step for large enterprises looking to leverage the power of both platforms for data-driven decision-making. Improvado offers a seamless and scalable solution for connecting these platforms, with benefits such as customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data through Improvado, businesses can unlock the full potential of their Gong and Domo investments. To learn more about how Improvado can help your organization connect Gong to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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