Connect Drift to Tableau Automatically

Empower your marketing analytics with automated data connections using Improvado.

Book a call

What is Drift?

Drift is a leading conversational marketing and sales platform that helps enterprise companies engage with customers and prospects in real-time. By using artificial intelligence (AI) and chatbots, Drift allows businesses to streamline communication, accelerate sales cycles, and improve customer experience. Enterprise companies benefit from using Drift as it provides a personalized and efficient way to connect with their target audience, increasing lead generation and conversion rates.

What is Tableau?

Tableau is a powerful data visualization and business intelligence (BI) tool designed for enterprise companies. It enables users to analyze and visualize large data sets in a user-friendly interface, making it easier for decision-makers to gain insights and make data-driven decisions. With Tableau, companies can create customized, interactive dashboards and reports that help them track and analyze key performance indicators (KPIs), identify trends and patterns, and gain a better understanding of their business operations and customer behavior.

Connecting Drift to Tableau

Connecting Drift to Tableau can be done in several ways, including:

  • Using Drift's API to export data in a format that can be imported into Tableau. This method requires technical knowledge and may be time-consuming.
  • Utilizing a third-party data connector for Tableau Drift integration, such as a data extraction and load tool that simplifies the process of connecting the two platforms.
  • Creating custom scripts to extract data from Drift and load it into Tableau. This method requires advanced programming skills and may not be suitable for all users.
  • Using Improvado as a comprehensive solution to efficiently connect Drift to Tableau, automating the data extraction, transformation, and normalization process and saving time and resources.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Drift to Tableau with Improvado

Improvado is the best solution for connecting Drift to Tableau for several reasons. First, Improvado provides a seamless and automated data pipeline, handling data extraction, transformation, and normalization, ensuring that your Drift data is ready to be visualized in Tableau. Second, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Drift, allowing you to tailor your analysis and visualization to your specific needs. Third, with Improvado's scalable and customizable solution, you can easily accommodate the growing volume of data as your business expands. Finally, Improvado's dedicated customer support team is always available to assist with any questions or issues that may arise, ensuring a smooth and hassle-free experience when connecting Drift to Tableau.

Summary of connection Drift to Tableau

In summary, connecting Drift to Tableau is made easy and efficient with Improvado. By automating the entire data pipeline process, Improvado enables you to focus on generating insights and making data-driven decisions. With its scalability, customization, high-quality customer support, and ability to handle large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with

Do more with

Take your marketing reporting to new heights