Connect Drift to Looker for Real-Time Data Flow

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What is Drift?

Drift is a conversational marketing and sales platform that enables enterprise companies to engage with their customers more effectively through personalized and automated messaging. By using Drift, businesses can enhance their customer experience, generate more leads, and ultimately increase revenue. Drift offers features such as chatbots, email marketing, account-based marketing, and sales automation.

What is Looker?

Looker is a powerful data platform that allows enterprise companies to explore, analyze, and visualize their data. With Looker, businesses can make data-driven decisions and gain valuable insights to drive growth and improve operations. Looker's intuitive interface and robust data modeling capabilities enable users to create custom reports, dashboards, and visualizations, making it an essential tool for marketing and analytics teams.

Connecting Drift to Looker

Connecting Drift to Looker can be achieved through several steps:

  • First, you need to export your Drift data, which can be done by using Drift's REST API to extract the desired metrics and dimensions.
  • Next, you'll need to transform the data, ensuring it's in a format that's compatible with Looker. This may require cleaning, standardizing, or aggregating the data as necessary.
  • Once the data is prepared, you'll need to load it into a data warehouse that's compatible with Looker, such as Google BigQuery, Amazon Redshift, or Snowflake. This process can involve using an ETL (Extract, Transform, Load) tool or writing custom scripts to import the data.
  • After loading the data, you'll need to create a connection between Looker and the data warehouse, which can be done within the Looker platform by providing the necessary credentials and connection details.
  • Finally, with the connection established, you can start building custom Drift Looker dashboard and visualizations to analyze and explore your Drift data.
  • Alternatively, you can use Improvado, an advanced marketing analytics platform, to streamline the process of connecting Drift to Looker, saving time and resources compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Drift to Looker with Improvado

Improvado is the ideal solution for connecting Drift to Looker, offering several benefits over manual methods or other data connectors. With Improvado, you can automatically extract data from Drift, transform it to be compatible with Looker, and load it into your preferred data warehouse. The platform provides a comprehensive data dictionary with metrics and dimensions that can be easily extracted, making the process smooth and efficient.

Moreover, Improvado offers a high level of customization, allowing you to tailor the data extraction and transformation process to your specific needs. This platform is designed to handle large volumes of data, making it suitable for enterprise-scale operations. Additionally, Improvado's exceptional customer support ensures that any issues are quickly resolved, giving you peace of mind and support throughout the entire process.

Summary of connection Drift to Looker

In summary, connecting Drift and Looker enables enterprise companies to derive valuable insights from their marketing data. By using Improvado, businesses can streamline this process, benefiting from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado centralizes marketing and sales data, making it easier for teams to access and analyze the information they need. To learn more about how Improvado can help you connect Drift to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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