Connect Airtable to Qlik for Real-Time Data Flow

Accelerate data connection between marketing platforms with Improvado.

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What is Airtable?

Airtable is a cloud-based software platform that combines the power of a database with the flexibility of a spreadsheet, allowing enterprise companies to collaborate and manage their workflows, projects, and data in a highly customizable environment. With features like real-time collaboration, rich field types, and robust API capabilities, Airtable is an ideal solution for large organizations seeking to streamline their data management and reporting processes.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform used by enterprise companies to easily analyze their data and generate insights. Qlik's powerful analytics engine and intuitive interface enable users to create interactive dashboards, explore trends, and uncover hidden patterns within their data. By leveraging Qlik's associative model and AI-driven insights, organizations can make data-driven decisions and optimize their business performance.

Connecting Airtable to Qlik

To connect Airtable to Qlik, follow these steps:

  • Export data from Airtable: First, use Airtable's API to extract the relevant data from your tables. Alternatively, you can export your data as a CSV file.
  • Prepare your data: Clean and structure your data as needed, ensuring that it is in a format compatible with Qlik.
  • Import data into Qlik: Use the Qlik data connector or a third-party tool to import your Airtable data into Qlik. You may need to create a custom connector to handle specific requirements.
  • Map fields and create visualizations: In Qlik, map the fields from your Airtable data to the appropriate dimensions and measures. Then, create your visualizations and dashboards to display your data.
  • Refresh your data: Set up a schedule or triggers to automatically refresh your data in Qlik, ensuring that your visualizations remain up-to-date.
  • Consider using Improvado: Instead of manually connecting Airtable and Qlik, you can use Improvado's data extraction and load capabilities to simplify the process and improve the efficiency of your data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Airtable to Qlik with Improvado

Improvado is the best solution to connect Airtable to Qlik because it provides a complete data pipeline, handling everything from data extraction to data visualization. With Improvado, you can easily extract data from Airtable and load it into Qlik without any coding or complex setup. Improvado also offers a wide range of metrics and dimensions that can be automatically extracted from Airtable, ensuring that all your relevant data is available for analysis in Qlik. Additionally, Improvado's platform is highly scalable and customizable, allowing it to support the unique needs of large enterprises.

Summary of connection Airtable to Qlik

In summary, connecting Airtable and Qlik is an effective way to centralize your marketing and sales data, enabling you to create powerful visualizations and gain valuable insights into your business performance. By using Improvado, you can take advantage of its scalable, customizable solution that simplifies the data connection process and supports large volumes of data. Furthermore, Improvado provides high-quality customer support and a seamless integration between Airtable and Qlik, ensuring that your data pipeline is efficient and reliable. To learn more about Improvado's capabilities and how it can help you connect Airtable to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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