Data sources
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Airtable

Airtable Integration: Turn Bases into Insights

Sync records, workflows, and collaboration data from Airtable bases. Transform flexible data structures for analysis in BigQuery or Power BI.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Airtable databases automatically

Improvado connects to Airtable APIs to extract all tables, records, and field data from your bases. The integration handles different field types including attachments, formulas, and linked records automatically. Configure sync schedules from hourly to daily based on how frequently your Airtable data changes. No manual CSV exports or complex base configurations required.

Airtable Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Airtable + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified workflow and business data

Improvado transforms Airtable data through the Marketing Common Data Model, standardizing field names and data types across platforms. Combine project tracking data from Airtable with marketing performance from Google Ads or sales data from HubSpot. This unified dataset enables comprehensive operational reporting and cross-functional analytics in Power BI or Looker.

Use Cases

What users ask their Airtable integration

Cross-channel
Track campaign asset production timelines against marketing performance metrics
2 hrs → 5 min
Budget optimization
Monitor content calendar execution and correlate with social media engagement rates
Manual → auto
Executive reporting
Create executive reports combining project status with revenue and lead generation data
3 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What types of Airtable data can Improvado extract?
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Improvado extracts all field types including text, numbers, attachments, formulas, linked records, and lookup fields. The integration maintains relationships between tables and preserves calculated field values.
How does Improvado handle Airtable formula fields?
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Formula field values are extracted as calculated results, not the formulas themselves. This ensures your data warehouse contains the actual computed values while maintaining consistency across syncs.
Can I sync multiple Airtable bases at once?
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Yes, Improvado can connect to multiple bases within your Airtable workspace. Each base appears as a separate data source, and you can configure different sync schedules for each one based on update frequency.
Does this integration preserve Airtable record relationships?
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Improvado maintains linked record relationships by extracting record IDs and creating proper foreign key relationships in your data warehouse. This enables joining related tables for comprehensive analysis.
How often should I sync Airtable data?
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Sync frequency depends on how often your Airtable data changes. Project management bases might sync every 4 hours, while reference data bases could sync daily or weekly to optimize warehouse costs.
Can I filter which Airtable records to import?
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Improvado can apply basic filters during extraction, such as date ranges or specific views. For complex filtering, it's often more efficient to import all data and filter within your data warehouse or BI tool.