Connect Airtable to GoodData for Insightful Visualizations

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What is Airtable?

Airtable is a versatile and user-friendly platform that combines the best features of spreadsheets and databases to help enterprises manage, track, and collaborate on various projects efficiently. With its customizable and visually appealing interface, businesses can easily organize data, create custom workflows, and automate processes, resulting in improved collaboration, streamlined operations, and better decision-making.

What is GoodData?

GoodData is a powerful business intelligence (BI) and data analytics platform that allows large enterprises to leverage data-driven insights for better decision-making. With its advanced analytics capabilities, GoodData enables companies to extract valuable insights from large volumes of data, visualize trends, and create interactive reports and dashboards. As a result, organizations can make informed decisions, optimize their operations, and uncover new growth opportunities.

Connecting Airtable to GoodData

Connecting Airtable to GoodData can be achieved in various ways, such as:

  • Using an API: Develop a custom integration by leveraging the APIs provided by both platforms. This approach requires programming skills and knowledge of data integration principles.
  • Third-party data connectors: Several data integration tools and platforms are available in the market that can help you connect Airtable to GoodData, such as Zapier, Fivetran, or Stitch. These platforms simplify the integration process but might require additional costs and setup time.
  • Manual data export and import: Export data from your Airtable base as a CSV or JSON file, and then import it into GoodData. This method can be time-consuming and requires manual effort, especially when dealing with large data volumes and frequent updates.
  • Using Improvado: As a comprehensive data integration solution, Improvado simplifies the process of connecting Airtable to GoodData by handling data extraction, transformation, and load (ETL) tasks seamlessly. This approach saves time, ensures data accuracy, and allows you to focus on data analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Airtable to GoodData with Improvado

Improvado is the ideal solution for connecting Airtable to GoodData due to its robust ETL capabilities and enterprise-grade features. By automating the process of extracting data from Airtable, transforming it into the correct format, and loading it into GoodData, Improvado ensures data accuracy, reliability, and consistency. Additionally, the platform provides access to an extensive data dictionary of available report types, metrics, and dimensions, allowing you to customize data extraction according to your specific needs.

Improvado's scalable architecture can handle large volumes of data and enables seamless integration with various marketing and sales data sources, providing a centralized view of your business performance. Its dedicated customer support team ensures that any issues encountered during the integration process are resolved quickly and efficiently.

Summary of connection Airtable to GoodData

In summary, connecting Airtable to GoodData can be achieved through various methods, but Improvado stands out as the best solution due to its scalability, customization capabilities, and commitment to providing high-quality customer support. By automating the data pipeline, Improvado enables enterprises to process large volumes of data, centralize marketing and sales data, and focus on data analysis and visualization. To explore how Improvado can help your organization, book a call with our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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