Data warehouses
/
Azure SQL

Azure SQL Integration | Database Analytics Made Easy

Extract query performance, storage metrics, and connection logs from Azure SQL. Push database insights to Tableau or your data warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Azure SQL Database integration

Improvado connects directly to your Azure SQL Database through secure API protocols. Our platform extracts table data, stored procedures, and custom queries on your defined schedule. Data refreshes automatically every 15 minutes to 24 hours based on your requirements. No manual exports or CSV uploads needed.

Azure SQL Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Azure SQL + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data across platforms

Improvado's Marketing Common Data Model normalizes your Azure SQL data alongside 500+ other sources. Customer records, transaction data, and business metrics flow into standardized schemas. Your Azure SQL tables join seamlessly with marketing platforms like Google Ads, Facebook, and Salesforce. Cross-platform analysis becomes possible without complex data engineering.

Use Cases

What users ask their Azure SQL integration

Cross-channel
Combine Azure SQL customer data with Google Ads performance for complete attribution analysis
6 hrs → 20 min
Budget optimization
Merge transaction records with marketing spend to calculate true customer lifetime value
Manual → auto
Executive reporting
Build executive dashboards combining database KPIs with marketing performance metrics
4 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Azure SQL Database?
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Improvado uses secure database connectors with SSL encryption to access your Azure SQL instance. You provide connection credentials and specify which tables or queries to extract. Our platform handles all authentication and data transfer protocols automatically.
What Azure SQL data can Improvado extract?
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Improvado extracts tables, views, stored procedures, and custom SQL queries from your Azure SQL Database. We support all standard data types including VARCHAR, INT, DATETIME, and JSON fields. Complex joins and aggregations are handled during the extraction process.
How often does Azure SQL data refresh in Improvado?
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Data refresh intervals range from 15 minutes to 24 hours depending on your plan and requirements. Most customers set hourly or daily refreshes for transactional data. Real-time streaming is available for enterprise customers with high-volume databases.
Can Improvado handle large Azure SQL databases?
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Yes, Improvado processes databases with millions of records through incremental loading and parallel processing. We extract only new or updated records after the initial full sync. Large table extractions are optimized to minimize impact on your database performance.
Which destinations work with Azure SQL data?
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Azure SQL data loads into BigQuery, Snowflake, Redshift, and other cloud warehouses. Business intelligence tools like Tableau, Power BI, and Looker connect directly to your normalized datasets. The data maintains referential integrity across all destination platforms.
Does Improvado transform Azure SQL data during extraction?
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Improvado applies data transformations including column mapping, data type conversion, and schema standardization. Custom business logic and calculated fields can be added during the ETL process. All transformations follow our Marketing Common Data Model for consistency with other data sources.