TapClicks Competitors & Alternatives: The 2025 Comparison Guide

TapClicks is a popular choice for marketing reporting and dashboarding, especially in agency settings, though it may not suit every workflow. Some teams face limitations in custom data modeling, encounter challenges with complex pipelines, and struggle with integrating less common tools.

If you’re working with large volumes of cross-channel data or need more control over how your data is structured and used, it might be time to consider other options. This guide highlights a few strong TapClicks alternatives, each offering distinct benefits in customization, scalability, and integration depth.

TapClicks Overview

TapClicks is a marketing operations and analytics tool made up of several products, each focused on a specific part of the marketing workflow. 

Here’s a breakdown of what each product does and how it fits into the broader stack:

• TapData: It’s a standalone ETL/ELT tool. It offers automatic data warehousing, supports numerous native data connectors, custom data workflows, advanced calculations, and automated data mapping. 
• TapAnalytics: TapAnalytics provides tools for visualizing and analyzing marketing performance data, including customizable dashboards, features such as margin and markup rules for financial reporting.
• TapReports: TapReports focuses on automating the creation and distribution of marketing reports. It includes features like Report Studio for designing detailed reports, customizable templates and widgets and supports scheduled report delivery in various formats.
• TapOrders: Streamlines the campaign activation process by providing flexible forms to capture campaign goals, objectives, and booking information. It supports order management at multiple levels, including orders, line items, and flights.
• TapWorkflow: It’s a centralized platform for managing marketing workflows and communications. It automates task routing based on predefined business processes, aiming to enhance operational efficiency.
• TapInsights: The platform leverages machine learning, AI and prescriptive analytics to enable users to compare their performance to industry benchmarks, automate goal pacing, and generate report summaries. 
• TapSEO: Formerly known as Raven Tools, it’s an all-in-one platform for site audits, rank tracking, link-building, and keyword research, offering in-depth insights and analysis for search engine optimization.
• TapSpy: Previously known as iSpionage, TapSpy provides competitive intelligence tools that offer visibility into competitors' strategies, aiding in the creation of more effective marketing campaigns. ​

TapClicks pricing

The core of the TapClicks pricing model revolves around selecting a data package and then choosing a data destination.​ Each package includes support for up to 10 clients and unlimited users. After selecting a data package, users can choose their preferred data destination, such as TapReports, TapAnalytics, TapInsights, or a third-party destination.

TapClicks pros:

• All-in-one marketing operations platform: Combines data aggregation, data visualization, client reporting, order management, and workflow automation into a single ecosystem, eliminating the need to stitch together multiple tools (e.g., ETL + dashboard + reporting suite).
• Strong focus on marketing agencies: Easily handle hundreds to thousands of clients with isolated dashboards and user permissions, includes tools to manage client campaigns from intake to delivery and white-labeling.
• Robust customer support: Offers 24/7 support, onboarding services, and access to TapClicks Academy for training and certifications.

TapClicks cons:

• Closed ecosystem: Data is primarily stored and visualized within TapClicks; pushing it to external BI tools or warehouses requires higher-tier plans and more effort.
• Accuracy concerns: Some users have reported instances where data displayed in TapClicks did not align with source data, affecting report reliability.
• Speed concerns: Handling extensive datasets within the platform can lead to slower performance and longer load times.
• Initial setup complexity: New users may experience a learning curve during the initial setup and integration process. Workflow automation, order management, and custom connector setup can be complex.
• Limited advanced customization: While the platform offers customization and white-labeling, some users find it lacks depth for advanced reporting needs, especially when compared to full BI tools. 

TapClicks Alternatives and Competitors

For those looking to overcome these limitations, the following TapClicks alternatives offer stronger support for external integrations, advanced customization, and scalable performance across a broader range of marketing data workflows.

To make evaluation easier, the alternatives are grouped by their core functionality and use case.

Here's how the tools are categorized in the sections that follow:

• Marketing intelligence platforms: Tools like Improvado, Funnel, and Adverity offer end-to-end data workflows, from data extraction to transformation and reporting, tailored for marketing teams.
• Business intelligence (BI) tools: Platforms like Looker and Domo provide advanced analytics capabilities, data modeling, and cross-departmental reporting, with a broader business focus beyond marketing.
• Dashboarding and visualization Tools (Lightweight BI): Tools like DashThis, Klipfolio, and AgencyAnalytics focus on quick-to-deploy dashboards and automated client reporting, often used by agencies with lighter data integration needs.

Marketing intelligence platforms comparison table

Business intelligence (BI) tools

Dashboarding and visualization tools (Lightweight BI)

In the following section, we'll review each TapClicks alternative in more detail to help evaluate fit based on specific use cases, data needs, and organizational scale.

1. Improvado

Improvado is a prominent TapClicks alternative that offers a marketing intelligence and analytics platform built for high-volume, cross-channel data environments.

Key features:

• Data integration: Improvado supports over 500 data connectors, including platforms like Google Ads, Facebook Ads, Salesforce, and HubSpot, flat file data ingestion, builds custom connectors and adds custom metrics. 
• Data transformation: The platform offers a robust no-code data transformation framework, including pre-built data models tailored to marketing use cases, AI mapping, data blending, grouping and joining. 
• Data visualization: Improvado provides customizable dashboard templates and supports integration with various BI tools, allowing teams to visualize and analyze data in a way that suits their specific needs. ​
• Data warehousing: Improvado supports multiple data storage options and provides data warehouse management as a service. The platform can also operate on top of your data warehouse so that no data is moved or replicated outside your environment.
• Professional Services: Improvado offers professional services to assist with automating marketing reporting, creating custom dashboards, handling data migration, and providing training to maximize the platform's utility.
• Custom alerts: Improvado offers a tool called Marketing Data Governance for campaign setup, performance, and data monitoring. Users can set up alerts based on custom rules or choose from a library of 250+ pre-built rules that your campaign should follow.
• AI Agent: Improvado offers AI Agent, a search-driven analytics tool that enables seamless data exploration, analysis, and visualization through commands in plain English.
• Automated reports: Improvado can send period-over-period reports that detect vital performance shifts and bring attention to campaigns requiring intervention. These reports include personalized recommendations for performance improvement and can be sent to Gmail, Slack, or Microsoft Teams.

Get a demo with Improvado to learn more about the platform and what makes it a great TapClicks alternative.

Improvado review

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury

Lead Analytics Engineer at Activision

Improvado transformed our approach to marketing analytics. Its automation capabilities and AI-driven insights allowed us to focus on optimization and strategy, without the need for manual data management.

Waleed Noury

Lead Analytics Engineer

Activision

Improvado pricing

Improvado offers three pricing plans designed to accommodate businesses with different data volumes and needs.

Here are key aspects of the Improvado pricing model:

• Each tier specifies clear data volume limits, ranging from up to 200 million unique rows annually in the Growth plan to unlimited data in the Enterprise plan.
• Improvado provides access to its full library of 500+ data connectors and allows an unlimited number of accounts per data source across all plans, which is particularly beneficial for agency clients.
• Every plan includes built-in customization credits that can be used for tailored API connections, custom data transformations, or report configurations.
• All plans include access to Improvado's professional services, including onboarding support, data mapping assistance, and technical consultations, ensuring users can get up and running quickly.

Contact Improvado Sales to discuss your data requirements and receive a customized quote.

2. Funnel.io

Funnel.io is another TapClicks alternative offering a marketing data platform that focuses on automating data collection, normalization, and delivery for reporting and analysis. 

Key features

• Data integration: Funnel supports over 500 native connectors across ad platforms, analytics tools, social media platforms, CRMs, and ecommerce. Connectors are pre-built and maintained by Funnel, reducing engineering dependency.
• Data transformation: The tool provides a no-code interface for mapping fields, standardizing naming conventions, applying currency conversions, and creating calculated metrics. Transformation logic can be applied globally or at a source-specific level.
• Data Hub and storage: All data is stored in Funnel’s internal Data Hub, allowing teams to filter, segment, and structure data before export. Historical data retention enables time-based comparisons and trend analysis.
• Data export: Funnel supports automated exports to spreadsheets (Google Sheets, Excel), BI tools (Looker Studio, Power BI, Tableau), and cloud data warehouses (BigQuery, Snowflake, Redshift). Export schemas are fully customizable.
• Data visualization: Funnel.io provides visualization tools and dashboard templates. Funnel Dashboards are modular dashboards that can be customized for specific use-case. 

Funnel.io pricing 

​Funnel offers a range of pricing plans that differ in terms of available connectors, reporting solutions, data integration capabilities, and advanced measurement features. 

Funnel employs a usage-based pricing model measured in "flexpoints," which represent the capacity of your subscription. Different features, such as connectors and data sources, consume varying amounts of flexpoints.  Additional flexpoints can be purchased as needed to scale with your requirements.​

3. Adverity

While TapClicks focuses on providing an all-in-one marketing operations platform, Adverity emphasizes data integration and transformation capabilities. 

Adverity offers a broader range of data connectors and advanced transformation features, making it suitable for organizations seeking a comprehensive data management solution. ​

Key features:

• Data integration: Adverity offers over 600 pre-built connectors to marketing, sales, and business platforms. Data is ingested automatically and can be combined across sources for unified analysis. Custom connectors can also be built and maintained through the platform.
• Data transformation: Users can configure complex logic to clean, normalize, and map incoming data using rule-based workflows or scripting. Predefined transformation templates help standardize naming conventions, currencies, and KPIs across accounts and regions.
• Data quality and monitoring: Built-in tools monitor data integrity in real-time, flagging missing fields, schema changes, or failed loads. Automated alerts ensure teams can address data issues before they impact reporting.
• Data sharing: Transformed data can be sent to destinations such as Snowflake, BigQuery, Redshift, or directly into BI tools like Looker, Power BI, and Tableau. Adverity supports batch and API-based delivery depending on the use case.
• Reporting and dashboards: While Adverity does not offer native BI dashboards, it includes tools for configuring data views and exporting data into prebuilt templates or third-party visualization environments. It supports custom reporting logic and granular segmentation.

Adverity pricing

Adverity uses a custom pricing model that depends on variables like the number of data connectors, destinations, and platform capabilities required.

A 14-day free trial is available, offering access to Standard plan features with a cap on data volume. After the trial, users can choose between preset plans or request a tailored package designed for higher data volumes or more complex use cases.

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4. Looker

If you're looking for a business intelligence tool alternative to TapClicks, consider trying Looker.

While TapClicks is built for standardized, repeatable agency reports, Looker is better suited for teams that want to define their own logic, connect directly to data warehouses, and support a broader range of business use cases beyond marketing.

Looker is a full BI platform focused on governed data access, custom reporting, and deep analytics. 

Key features: 

• Data modeling with LookML: Looker uses LookML, a proprietary modeling language, to define relationships, metrics, and data structures. This allows teams to centralize logic and ensure consistency across all reports and dashboards.
• Live data querying: Looker connects directly to cloud data warehouses (e.g., BigQuery, Snowflake, Redshift) and performs real-time SQL queries without requiring data extraction or duplication.
• Custom dashboards and visualizations: Users can build tailored dashboards with filters, charts, and tables. Visualization components are interactive and can be embedded externally or shared securely within the organization.
• Embedded analytics: Looker supports embedding dashboards and reports into third-party tools, portals, or client-facing interfaces, with fine-grained access control.
• Advanced analytics: Teams can create calculated fields, cohort analyses, funnel breakdowns, and other complex views using both visual tools and LookML-defined logic.

Looker pricing

Looker uses a custom pricing model based on a combination of platform edition, user roles, and API usage. 

Costs are influenced by the number of users (categorized as viewers, standard users, or developers), the type of deployment (Standard, Enterprise, or Embed), and the volume of queries or API calls. 

This complexity can make it difficult for potential users to estimate costs upfront, potentially leading to unexpected expenses as needs evolve. 

5. Domo

Similar to Looker, Domo is a broader business intelligence platform that supports marketing as one of many functions. It’s better suited for organizations looking to unify marketing data with sales, finance, and other business metrics in a single reporting environment.

Key features:

• Data integration: Offers 1,000+ pre-built connectors for marketing platforms, CRMs, databases, and cloud tools. Includes built-in data agents for on-premises sources and APIs for custom connections.
• ETL and data prep: Domo’s Magic ETL tool provides a visual interface for joining, filtering, and transforming data. More advanced users can create dataflows with SQL or scripting.
• Data storage and governance: Stores all imported data in Domo’s secure cloud infrastructure, with support for data versioning, lineage tracking, and fine-grained access controls.
• Dashboards and visualizations: Domo enables users to build custom dashboards using a wide range of charts, tables, maps, and alerts. Dashboards are interactive and optimized for both desktop and mobile.
• App development: Includes low-code and pro-code tools for creating custom apps that leverage internal or external data. These apps can automate workflows or deliver embedded analytics to stakeholders.

Domo pricing 

Domo doesn't disclose any pricing details on the website, only stating that the price depends on the usage of the platform and parameters like data storage, data refresh rates, the volume of data queries, and the number of users.

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6. AgencyAnalytics

AgencyAnalytics is a comprehensive client reporting platform tailored for marketing agencies to automate and streamline their reporting processes.

Key features:

• Integrations: Supports 80+ native integrations including Google Ads, Facebook Ads, GA4, LinkedIn, Mailchimp, CallRail, Semrush, and more. 
• Automated reporting: Reports can be fully automated with scheduled delivery, including recurring PDF exports or live dashboard access. Users can set reporting frequency per client and include annotations, goals, and notes to add context.
• Customizable dashboards: Dashboards use a drag-and-drop interface and can be tailored per client or campaign. Widgets support data from multiple channels, and layout templates help standardize visual reporting across accounts.
• White labeling: The platform offers domain branding, custom logos, and color schemes. Agencies can give clients access to branded portals, creating a consistent, professional presentation layer without custom development.
• AI Insights: Includes AI-generated observations highlighting changes in performance metrics, anomalies, or emerging trends. These insights help identify opportunities or issues across active campaigns.

AgencyAnalytics pricing

AgencyAnalytics offers tiered pricing based on feature access, number of users, and client dashboards. Higher-tier plans unlock advanced capabilities like AI insights, goal tracking, and reporting automation. All plans include access to core integrations and white-labeling options, with a 14-day free trial available.

7. DashThis

DashThis is another lightweight TapClicks alternative. While both DashThis and TapClicks offer marketing reporting solutions, they cater to different user needs. DashThis focuses on providing a straightforward, user-friendly interface with essential reporting features, making it suitable for agencies seeking simplicity and efficiency.

Key features:

• Automated data integration: DashThis automatically fetches data from connected platforms, ensuring that dashboards are updated with the latest information without manual intervention. ​The platform has only around 30 data connectors.
• Customizable dashboards: Users can tailor dashboards using drag-and-drop functionality, incorporating various widgets such as pie charts, trend graphs, and gauge indicators to represent data visually. ​
• White labeling: The platform offers white-label options, enabling agencies to brand dashboards and reports with their own logos and color schemes, providing a seamless experience for clients. 
• Report automation and sharing: DashThis allows for scheduling automated report dispatches via email, providing clients with regular updates. Reports can also be shared through unique URLs or exported as PDFs. ​
• Custom data support: Beyond native integrations, DashThis supports the inclusion of proprietary data through CSV file imports, facilitating comprehensive reporting that encompasses all relevant metrics.

DashThis pricing 

DashThis offers tiered pricing plans based on the number of dashboards required, accommodating various business sizes and reporting needs. All plans include unlimited data sources, users, and access to all integrations. Features such as preset templates, white-labeled dashboards, and a dedicated customer success specialist are standard across all tiers. 

DashThis offers a 15-day free trial.

8. Klipfolio

Unlike TapClicks, Klipfolio is focused purely on data visualization and real-time KPI monitoring across various business functions. It’s better suited for teams that want to build custom dashboards without being locked into a predefined marketing reporting structure. 

Key features:

• Data connectivity: Klipfolio offers connections to over 100 data sources, including cloud services, databases, and files, facilitating the integration of diverse datasets into a unified dashboard. ​
• Customizable dashboards: Users can build personalized dashboards using a variety of visualization components such as charts, tables, and gauges, tailoring the presentation of data to specific organizational needs.
• Real-time data monitoring: The platform supports real-time data retrieval and updates, allowing organizations to monitor metrics and KPIs continuously and respond promptly to changes. 
• Data merging and transformation: Klipfolio allows users to merge datasets from different sources using keys like campaign name, date, or channel. It supports custom formulas, calculated fields, filters, and aggregation logic.
• Sharing and collaboration: Dashboards and reports can be shared with team members or external stakeholders through various means, including direct links, scheduled emails, and PDF exports, enhancing collaborative decision-making. ​

Klipfolio pricing 

​Klipfolio offers tiered pricing plans based on the number of dashboards and features required. All plans include unlimited users and access to all data integrations. Higher-tier plans provide benefits such as more frequent data refresh rates, advanced sharing options like published links and scheduled reports, and enhanced security features like Single Sign-On (SSO). 

Additional services, including priority support and dedicated servers, are available as add-ons. A free trial is available for users to explore the platform's capabilities before committing to a subscription.

Choosing the Right TapClicks Alternative

Selecting a TapClicks alternative depends on the level of control, flexibility, and depth your reporting and analytics workflows require and your core needs—whether it’s full marketing data infrastructure, business intelligence, or lightweight dashboarding.

For full marketing data infrastructure, Improvado, Funnel, and Adverity offer data integration, transformation, and export capabilities. Improvado is particularly strong for enterprise use cases, offering marketing-specific data models, customizable pipelines, and built-in marketing intelligence. Book a call to get a tour around the product and evaluate it yourself.  

If you need broader business intelligence, Looker and Domo support custom reporting across departments, with more advanced modeling and analytics capabilities.

For straightforward, visual reporting, AgencyAnalytics, DashThis, and Klipfolio are solid lightweight BI options—best suited for templated dashboards, client-facing reporting, and faster setup without a full data pipeline.

FAQ

What is TapClicks?

TapClicks is a marketing operations platform that brings together data integration, automated reporting, campaign workflow management, and order processing. It’s designed to help agencies, media companies, and multi-brand organizations centralize marketing performance data, streamline client reporting, and manage execution workflows in a single platform.

What are the top TapClicks competitors?

Leading TapClicks competitors include Improvado, Funnel, and Adverity—platforms focused on marketing data infrastructure, offering advanced data integration and transformation. Looker and Domo are strong BI alternatives for organizations needing custom analytics and cross-departmental reporting. For agencies looking primarily for client reporting and dashboards, AgencyAnalytics, DashThis, and Klipfolio are top lightweight alternatives.

Who is TapClicks best for as an AgencyAnalytics alternative?

TapClicks is a stronger fit than AgencyAnalytics for agencies that need more than just dashboarding. It offers built-in order management, workflow automation, and support for multi-client coordination at scale. Teams managing both campaign execution and reporting within the same environment will benefit more from TapClicks’ operational features.