ETL Tools: Best Software for 2026

The ETL tools market is important for large enterprises, especially those with a variety of data sources.

• Improvado
• Integrate.io (ex.Xplenty)
• Supermetrics
• Apache Nifi
• Starfish
• Jasper
• Relational Junction
• Parabola
• Talend
• Domo
• Marketing Cloud Intelligence (ex. Datorama)
• Funnel.io

The best ETL tools for enterprises

1. Improvado

Improvado is a marketing data management and analytics platform powered by an ETL solution. With 1,400+ data sources, self-serve and automated data transformations, and support for popular enterprise destinations, Improvado shortens the whole data pipeline process.

The platform is designed specifically for marketing, sales, and revenue teams. Thus, it's a no-code data integration solution. No Structured Query Language (SQL) queries, manual operations, or information technology (IT) resources are required.

What Improvado is

Improvado is an enterprise-grade solution that automates analytics and reporting processes. The platform supports the entire data integration workflow:

• Extract: Improvado extracts data from 1,400+ data sources, including popular platforms like Google Analytics, Salesforce, ad platforms, customer relationship management (CRM) systems, email marketing apps, and more. If the required data source connector is absent, customers can request custom integrations. Improvado is flexible in the frequency of data extraction, supports flat-file feed, and provides pre-built extraction templates and bulk campaign extraction. Improvado aggregates high-granularity data. The solution pulls metrics and dimensions from the data sources, which allows marketing teams to analyze the performance of a particular audience, geo, cohort, or creative.
• Transform: Improvado provides two data transformation options: the Marketing Common Data Model (MCDM) and DataPrep. MCDM is an out-of-the-box solution that automatically transforms data, harmonizes disparate metrics, and merges data from multiple channels. The tool comes with a pre-built cross-channel Data Studio dashboard. Using one of the dashboard templates, get a quick overview of their omnichannel revenue-impacting activities. DataPrep, in turn, is a self-service transformation solution fitted for teams with more advanced needs. You can run transformations by applying data rules.
• Load: Once the data is analysis-ready, Improvado can push it to a data warehouse, analytics tool, business intelligence (BI), or data visualization platform. The solution supports integration with Power BI, Redash, Tableau, ClickHouse, Google BigQuery, and other popular destinations. For teams with no IT resources, Improvado provides data warehouse management services.

Who should use Improvado

Improvado is an ETL tool suited for marketing departments in large enterprises with complex analytics and customization requirements. The platform offers enhanced customization capabilities for teams with specific requirements such as custom connectors for pulling additional metrics and dimensions, custom data transformation rules, or tailor-made dashboards.

Global ecommerce, healthcare, gaming companies, software as a service (SaaS) brands, agencies, and universities and more can all use Improvado to get a view of their omnichannel efforts on time and at scale.

Improvado is a zero-code solution, which means the platform suits teams with no IT resources. None of the Improvado ETL steps require SQL, Python, or technical expertise. Meanwhile, the Improvado Professional Services team can help with any technical issue that arises in the process: design custom data transformations, enable flat-file feed, or even customize your dashboard.

Pros:

• Full support with a customer service rep is included.
• The solution pulls highly-granular data from 1,400+ data sources and can deliver custom connectors.
• The solution provides automated data transformations: no SQL, no manual data procession.
• It helps users to deduplicate and enrich data from multiple resources for numerous needs.
• Improvado grows into an analytics partner with customization options, service level agreement (SLA), professional services, marketing expertise.

Cons:

• Some of the more granular features can be a bit complicated and require time to master, but support is great about walking users through them.

Improvado pricing

Improvado publishes four plans: MCP Only at $100 a month, Starter from $20,000 a year, Growth from $41,700 a year, and Enterprise through sales.

Improvado integrations

Improvado supports data integration with 1,400+ data sources, including advertising channels, payment processors, CRM systems, marketing automation tools, and social media platforms.

Improvado also provides all its users with the ability to request a custom connector through the Data Extraction Customization Service (DECS). Alternatively, users can aggregate data via flat-data ingestion, or raw data extraction through mediums such as email, spreadsheet, Amazon S3, or file transfer protocol (FTP) and secure file transfer protocol (SFTP).

Improvado doesn't just offer an array of data source connectors but also delivers in-depth data analysis, pulling metrics and dimensions from these sources.

2. Integrate.io (ex.Xplenty)

Integrate.io is another ETL marketing tool. Its marketing platform allows you to integrate, process and prepare data for analytics on the cloud.

Pros:

• Easy to navigate graphical user interface
• The software is segregated into multiple useful segments which include:

• Dashboard
• Expression editor
• Schema
• Reporting tool

Cons:

• Error messages are not always descriptive enough.
• Incremental data transfer can be a challenge.

3. Supermetrics

Supermetrics is an ETL marketing tool.

Supermetrics allows users to gather useful data from many social marketing avenues including Google Ads, Facebook home page and other social media pages. The data can be gathered into google sheets.

Pros:

• Comes with a colorful and easy to manage marketing dashboard.
• Focuses on insight reviews rather than report generation.
• Sends data to Looker Studio (now Data Studio), Google Sheets, Microsoft Excel and Power BI.
• Tool for defining social media marketing key performance indicators (KPIs)

Cons:

• Some bugs are hard to troubleshoot on your own.
• Insights page may display too much information at one time.
• It requires a lot of querying and manual processes to work with data pulled by Supermetrics.

Pricing

There are multiple pricing plans available to users for this product. As of October 2026, the Starter plan starts from EUR 39 per month billed yearly and the Growth plan from EUR 159 per month billed yearly, while Enterprise pricing is available as a quote.

4. Apache Nifi

ApacheNifi is a highly configurable program and allows users to make appropriate changes as and when desired.

Pros:

• Data streaming from an external database is quick, convenient and easy.
• Data migration status displayed on the screen.
• The software can accumulate information from social media pages like facebook and twitter.
• Visual interface quite useful in manipulating and analyzing data.

Cons:

• Users take some time to get accustomed to the open source interface.
• Open source technology means new plugins are being introduced every day.

Pricing:

Apache NiFi is released by the Apache Software Foundation under the Apache License, Version 2.0. The NiFi site lists no pricing, and vendors that host NiFi set their own rates.

5. Starfish

Starfish is another ETL marketing tool, specifically because of its customer insight capabilities.

Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.

The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.

The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.

Pros:

• Easy to use and simple to understand.
• Flexible system, easily integrable.
• A dedicated team of support professionals to resolve user queries.
• User feedback is taken in to account to make improvements in the software.

Cons:

• The system is not efficient enough for a large migration of data.

Pricing

The Starfish software is priced by integration plan and by migration. As of October 2026, its integration plans are Professional at $500 per month, Enterprise at $1250 per month and Ultimate at $2500 per month, and a migration license costs $1995 for 60 days. Starfish also offers personalized integration quotes.

6. Jasper

Jasper is a business intelligence solution. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

Jasper can be acquired as software as a service (SaaS) as well. This means that the tool is hosted on the cloud and users can perform all their data manipulation operations without deploying it on site.

Jasper comes with multiple predefined reports that are viewed when required. The software engineers at Jasper soft have also introduced a smartphone app that allows users to keep a check on their data from anywhere at any time.

Pros:

• Great web interface with dynamic and colorful reports.
• Can connect with non-standardized SQL data sources as well.
• Various diagnostic resources available for quick fixes in the software.
• Helpful customer support staff.

Cons:

• Frequently used as a SaaS which may require high bandwidth.

7. Relational Junction

Relational junction, an ETL marketing tool, uses classic SQL based data retrieval architecture to make the ETL process quick convenient and easy. The system can access multiple types of data platform based on different platforms including XML, Google Analytics and other online databases.

The Relational junction's Java Database Connectivity (JDBC) interface allows it to easily communicate with on-premises, cloud as well as unstructured databases.

Pros:

• Easy to install and deploy on-site or on to the cloud.
• Support staff quite helpful in resolving queries.
• Quite configurable and easy to sync with databases like salesforce.

Cons:

• The front page is very simple and lags some useful but complex tools.

8. Parabola

Parabola is an ETL marketing tool. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Once all the different data resources are available on screen, they can be linked together to form a database schema.

Pros:

• Front page display makes sophisticated data extraction look easy.
• Easy to understand for users with minimal data analytics experience.
• No need to hire a dedicated resource to operate this tool.
• Allows users to prepare complex reports.

Pricing

As of October 2026, Parabola offers a free Basic plan with 1 user and 1,000 credits. Business plans are sold through sales with custom credit volumes scaled to usage, and Parabola lists no monthly price for them.

9. Talend

Talend is an ETL marketing tool. It is able to interface with cloud service providers including Amazon's AWS, Google cloud, and Microsoft Azure. The company provides software technology for data integration, big data access, and data enrichment.

Pros:

• The software can work with different formats including XML, JavaScript Object Notation (JSON), and comma-separated values (CSV).
• Can easily connect to databases on different platforms.
• Java technology allows users to integrate multiple scripts from libraries around the world.

Cons:

• High level of customization may require expertise in Java.

Pricing

Talend's pricing page now sits on Qlik's site. As of October 2026, Qlik Talend Cloud comes in four editions, Starter, Standard, Premium and Enterprise, with no prices shown and a Contact Us button on each. Qlik Talend is also available as a client-managed solution.

10. Domo

Domo is an ETL marketing tool that gathers data from multiple resources and platforms, providing users with a friendly interface to make sense out of that data. Using this ETL marketing tool, businesses can create a user-friendly interface amongst multiple parts of their organization from vendors to staff to clients.

This software can be completely hosted on the cloud and operated conveniently from a smartphone device.

Pros:

• Does not require a lot of bandwidth for data transmission.
• Used by DHL and National Geographic.
• Uses machine learning.

Cons:

• Primarily designed for corporate users, individual users can be overwhelmed with a lot of options in the software.
• Managing datasets can sometimes be complicated.

Here is how you can load your data to Domo.

11. Marketing Cloud Intelligence (ex. Datorama)

Salesforce Marketing Cloud Intelligence, formerly known as Datorama, is an ETL marketing tool that accumulates a company's marketing data, pulling from multiple resources to help you run effective sales and business development campaigns.

The three main engines of the software include data integration, activation, and insights.

Pros:

• Extensive report options on software dashboard.
• A centralized system for integrating multiple modules including CRM and digital advertising.
• Easy to use interface for platform integration and data analysis.
• Real-time automation through artificial intelligence.

Cons:

• Some users prefer to pay per client rather pay per user pricing plan.
• Software configuration can be tricky for first-time users.

12. Funnel.io

Using data from its 600+ connectors, Funnel.io's ETL marketing tool can provide integration between your marketing and advertising channels.

Once the data has been collected, it is cleaned and finally transformed into normalized tables.

Pros:

• Helps in controlling advertisement expenses.
• Data can be easily exported into excel reports for further analysis.
• The customer support team is quite effective in resolving various types of client queries.
• Can integrate with multiple ad platforms making data collection quick, convenient and easy.

Cons:

• Migration process should run more frequently for data updates.

Pricing

Funnel.io services are offered based on the scale of use. Multiple packages are offered by the company. As of October 2026, Starter starts from $300 per month in the US (EUR 280 in Europe) and Business from $600 per month (EUR 560), both billed annually, while Enterprise pricing is custom. Funnel has no free plan and offers a 30-day free trial.

Understanding the role of ETL tools

These tools are instrumental in enabling companies to avoid data silos, improve data quality.

The goal of ETL tools is to extract data from a variety of different sources, transform that data into a uniform format so that each set can be understood in the context of the other, and load the data into a single place. This is particularly useful for business intelligence, especially marketing data.

Seeing all your marketing data in one dashboard, automatically updated so that you can focus on strategizing and reacting to the data accordingly.

Select the option that is the best for your specific needs

While deploying an ETL marketing tool at your organization, its important that you do a good amount of homework to select the option that is the best for your specific needs.

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