Are currently using the Starfish or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Starfish.
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Starfish
Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.
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Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.
Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.
The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.
The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.
Use Cases
Pricing
The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.
Integrations
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Top 10 Alternatives to Starfish in 2021
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado Pricing
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado Integrations
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Alex C
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Read the case study
Get a tour around the product from the Improvado team
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Jasper
Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.
Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.
Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.
Jasper can be acquired as software as a service (SAAS) as well. This means that the tool is hosted on the cloud and users can perform all their data manipulation operations without deploying it on site. This makes Jasper one of the most affordable ETL marketing solutions in the market, costing nearly $1 per hour on AWS.
Jasper comes with multiple predefined reports that are viewed when required. The software engineers at Jasper soft have also introduced a smartphone app that allows users to keep a check on their data from anywhere at any time.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
Great web interface with dynamic and colorful reports.
Can connect with non-standardized SQL data sources as well.
Various diagnostic resources available for quick fixes in the software.
Helpful customer support staff.
Cons
Great web interface with dynamic and colorful reports.
Can connect with non-standardized SQL data sources as well.
Various diagnostic resources available for quick fixes in the software.
Helpful customer support staff.
Alternatives
Parabola
Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.
Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.
Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.
Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.
Integrations
Pros
One of the best technical support teams in the market.
Front page display makes sophisticated data extraction look easy.
Easy to understand for users with minimal data analytics experience.
No need to hire a dedicated resource to operate this tool.
Allows users to prepare complex reports in no time.
Cons
Some attractive features missing including a live streaming display.
Alternatives
Tealium
Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.
Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Pricing is not available on the Tealium website.
Integrations
Pros
Cloud, SaaS and Web deployment
Tag management product offers awesome data organization help
Real time information available
A/B customer testing within dashboard available
Great customer support
Cons
Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
Tagging can get complex
Can’t open two tabs at the same time
Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in
Alternatives
Dataiku
What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.
What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.
Featuring a controlled and centralized environment, Dataiku is good for both data explorers and data experts alike. The platform offers a shortcut to deployment and model management for data-powered companies.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Dataiku offers a free edition with limited features, but for other editions, you will need to contact the company for pricing details. A 2-week free trial is also offered for each edition.
Integrations
Pros
Very intuitive
Connects to nearly any database, including SQL, NOSQL, HADOOP, and FTP
Data transformation, ML and scoring workflows can be exported
Possibility to plug-in pre-existing scripts in Python
Collaborative environment
Cons
Data visualization could be improved
Doesn’t offer drill down functionality in visualizations or interactive charts
License cost is on the higher end.
Alternatives
Knime
What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.
What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.
The platform is designed primarily for data scientists and features advanced machine learning and predictive algorithms, workflow control, statistical functions, and more. Knime can be integrated with many different data science tools, such as H2O, Hadoop, Python, and R.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Knime is an open source platform.
Integrations
Pros
Visual user interface that doesn’t require programming knowledge
Connect nodes by drag-and-dropping
Open source platform
100+ modules
Community continuously develops Nodes
Cons
Can run rather slow, particularly when more extensions and nodes are installed
Nodes are not as customizable as Python/R libraries, though for that Python/R node can be used
There can be a steep learning curve for users who haven’t used a similar tool
Alternatives
Infogram
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.
Integrations
Pros
Relatively easy to create basic interactive charts.
User-friendly
Great customer support
Can be embedded into a web page
Cons
It can take a while to master some of the quirks.
Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
Free version could be more interactive and functional
Difficult integration with some databases
Alternatives
HighCharts
Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.
Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.
Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects. Charts are rendered in SVG and a VML fallback is available for older browsers. Highcharts is available for free for non-commercial projects or users can pay for a license if you’re interested in building a paid for application.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Highcharts is free for non-commercial use, but their pricing for a license varies depending on your needs. The Highcharts Suite starts at $1,445.
Integrations
Pros
Rich API, which is well documented
Lots of examples that you can play around.
Wide variety of charts including maps
Customization so developers can create nearly any type of visualization
Cons
License is fairly expensive.
Extensive API can be confusing at first
Need to write code for anything beyond the basic templates
Alternatives
Chart.js
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint. Chart.js uses HTML5 Canvas and ships with polyfills for IE6/7 support. Chart.js offers the ability to create simple charts quickly.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
There is no pricing information available for Chart.js.
Integrations
Pros
Simple documentation
Intuitive and easy to learn
Open source
Light with low impact on page loading.
Cons
Doesn’t offer much flexibility
Limited graph and customization options
Alternatives
Can't decide what's the most suitable software for you? Set up a call with our team?
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