Our xDM platform turns business users into data champions. It empowers organizations of any size to build trusted data applications quickly, with fast time to value using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows.
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Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
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Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.
Head of Product at PenPath
Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.
Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.
With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.
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SnapLogic is an iPaaS platform for the connection of data sources, on-premises business software tools, and SaaS applications. SnapLogic provides prebuilt connectors known as “Snaps” and also processes data using “Snaplex,” the platform’s elastic execution grid. Snaplex allows the platform to process data both in the cloud and on-premises.
Software AG is a Germany-based software developer and provider of information technology (IT) platforms for businesses. The Company operates in three segments: Digital Business Platform (DBP), Adabas & Natural (A&N) and Consulting. The DBP segment focuses on integration, business process management and big data with the webMethods, Aris, Alfabet, Apama and Terracotta product families. It also includes the IoT/Cloud business line, which focuses on Internet of Things (IoT) and cloud computing solutions. The A&N segment offers data management with the Adabas and Natural product families. The Consulting segment specializes in the implementation of the Company's products. The Company assists businesses from various industries with digital transformation processes. Its clients are active in the banking, communication, energy, insurance, retail and transportation industries, among others.