Ruler Analytics alternatives for marketing teams

Ruler Analytics is a web analytics and call-tracking solution that helps marketing teams automatically track touchpoints and attribute closed revenue to the right source.

Ruler Analytics offers a more comprehensive marketing attribution functionality. Its sales opportunity attribution feature enables marketers to identify lead sources contributing to the pipeline. The platform also offers an offline conversion tracking functionality that helps users track offline events like phone calls, store visits, etc.

Predictive analytics and marketing mix modeling are other helpful features of Ruler Analytics. The platform offers consultancy services, providing additional support for marketing departments.

Ruler Analytics users generally complain of its dated interface, limited reporting features, and glitchy connectors.

Ruler Analytics has four pricing tiers named according to the corresponding business sizes. Its pricing plan is denominated in pounds.

The Small/Medium Business plan costs £199/month and allows you to track up to 50,000 monthly visits. Large Business costs £499/month and supports up to 100,000 monthly visits. Enterprise costs £999/month and supports over 100,000 monthly visits.

The last plan is called Advanced and supports bespoke requirements with pricing based on individual needs.

Marketing attribution, integrations, and call tracking are available as standard features for all pricing plans. However, users have to pay additional fees for BI tools, data visualization templates, and data access (via JSON and SQLServer).

Ruler Analytics natively integrates with 50+ platforms. However, it claims to offer integration to over 1,500 marketing platforms. Furthermore, there isn't any option for requesting custom integrations.

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

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Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

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