Ruler Analytics alternatives for marketing teams

Looking for the best alternatives to the Ruler Analytics? Here is the list of top 10 competitors of the Ruler Analytics in 2021 with a brief review of their pros, cons, and pricing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Website:
http://ruleranalytics.com
Year founded::
2012
Company size:
10 - 50

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Ruler Analytics is a visitor level analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Ruler Analytics in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Year founded:
1990
Company size:
10 - 50
Year founded
1990
Company size
10 - 50

ScanmarQED

Marketing Analytics and Planning software for better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2000
Company size:
200 - 500
Year founded
2000
Company size
200 - 500

SideTrade

Sidetrade SA is a France-based software publishing company. It supplies companies with predictive analytics for managing the Business-to-Cash cycle. The Company's Cloud technology, complementary to enterprise resource planning (ERP) provides Finance Departments with a management console, offering visibility of the customer relationship and control and forecasting of financial flows. The Company offers four technology solutions: Sidetrade Network (Intelligent Credit Management Software), Sidetrade Mobile (Financial Management Mobile Application), Digital Collection (Interactive Digital Invoice Dunning) and Euler Hermes Intelligence (Customer risk management application). In addition, Sidetrade SA offers such services as consultancy, outsourcing, audit, and litigation recovery. With customers of all sizes and from all sectors from around 65 countries, it enables approximately 100, 000 users to collaborate via its Cloud and accelerate cash-flow generation. It operates through C-Radar.

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2015
Company size:
1 - 10

Signifikant.Biz

http://signifikant.biz
Year founded
2015
Company size
1 - 10

Signifikant.Biz

Increase campaign efficiency and measure the impact of campaigns thanks to big data.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

Year founded:
Company size:

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

https://tealium.com/
Year founded
Company size

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing is not available on the Tealium website.

Integrations

Pros

  • Cloud, SaaS and Web deployment
  • Tag management product offers awesome data organization help
  • Real time information available
  • A/B customer testing within dashboard available
  • Great customer support


Cons

  • Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
  • Tagging can get complex
  • Can’t open two tabs at the same time
  • Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in

Alternatives

Year founded:
2003
Company size:
50 - 200
Year founded
2003
Company size
50 - 200

SmartBridge

Smartbridge Enterprise Business Consulting focuses on simplifying business transformation. We apply innovation to realize our customers' digital agenda.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2000
Company size:
50 - 200
Year founded
2000
Company size
50 - 200

Softcrylic

Provides software development, test engineering, and data and analytics services.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Raven Tools? Raven Tools offers SEO tools, including SEO audit reports, and white label marketing reports. The platform offers performance metric reporting from various sources, including AdWords, Search Console, Google Analytics, Facebook, and more.

Year founded:
Company size:

Raven Tools

What is Raven Tools? Raven Tools offers SEO tools, including SEO audit reports, and white label marketing reports. The platform offers performance metric reporting from various sources, including AdWords, Search Console, Google Analytics, Facebook, and more.

https://raventools.com/
Year founded
Company size

Raven Tools

Who should use Raven Tools?

Raven tools seems to be best for agencies due to client reporting appearing to be a significant part of the toolkit, however, there are features that are also useful for in-house marketing teams and non-client focused marketers. You can use the platform to pull data for client reports from more than twenty sources, such as Google Analytics, Adwords, and Facebook. It also offers the ability to run regular website audits and manage link building campaigns.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The pricing for Raven Tools starts at $99 per month if you buy the tool for a year, or $109 if you choose the month-to-month subscription option. The company also offers a 14-Day free trial.

Integrations

Pros

  • Gathers data from numerous sources into a clean visual display
  • Customizable reporting

Cons

  • Lack of keyword rank tracking
  • Audit isn’t always updated to match Google
  • Crawl reports can take a long time to complete
  • Customizable reports can be troublesome to initially set up and automate initially
  • Can be difficult to find information in the many sections of the dashboard

Alternatives

Year founded:
2017
Company size:
10 - 50
Year founded
2017
Company size
10 - 50

Strala

Strala is the industry's only touchpoint data management platform – ensuring the most complete, unified marketing and experience data for actionable insights you need and trust.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Can't decide what's the most suitable software for you? Set up a call with our team?

Thank you! Your submission has
been received! Our team will be in
touch with you shortly.
Oops! Something went wrong while submitting the form.
Free onboarding
Free marketing stack analysis

Frequently asked questions