Lexer alternatives for marketing teams

Looking for the top competitors of the Lexer? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Website:
http://lexer.io
Year founded::
2008
Company size:
50 - 200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Drive marketing ROI, customer loyalty and revenue with Lexer’s customer data platform.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Lexer in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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Year founded:
2012
Company size:
50 - 200
Year founded
2012
Company size
50 - 200

Lytics

Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2013
Company size:
10 - 50
Year founded
2013
Company size
10 - 50

Mediarithmics

mediarithmics offers an Universal Data Marketing Platform that covers the entire Data Marketing value chain: from multi-device and multi-channel data collection (CDP/DMP) to programmatic marketing activation (DSP), integrating personalization and campaigns scenarios (DCO, Marketing Automation).

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

NectarOM

We make it easy for enterprises to build, operate, and scale their customer's omnichannel personalization capability.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
1980
Company size:
200 - 500
Year founded
1980
Company size
200 - 500

Omeda

Omeda is the leading Audience Relationship Management platform allowing you to acquire, unify, manage & activate your audience data.

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
1996
Company size:
10 - 50
Year founded
1996
Company size
10 - 50

ONEcount

The Audience Activation Platform

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

Year founded:
Company size:
10 - 50

Hevo Data

Hevo Data provides real-time data pipelines for reporting and analytics. No more writing and maintaining scripts to fetch data, focus on bigger things.

https://hevodata.com/
Year founded
Company size
10 - 50

Hevo Data

Hevo Data is a fully-managed, bi-directional data pipeline platform designed to help business teams aggregate data from multiple sources, run transformation processes for analytics, and supply operational intelligence to business applications.

The platform comes fitted with prebuilt integrations users can leverage for extracting data from over 150 data sources, including SaaS apps, file systems, and databases.

Hevo Data offers seamless data loading functionalities, including preload/postload transformations, automated schema mapping, and Change Data Capture (CDC).

Users can also  derive analytics-ready data more efficiently using the platform’s prebuilt data models and workflows, which are designed to run in sync with their pipelines.

Hevo Data is compliant with major data security and privacy protocols. However, this coverage is not accessible to users on all pricing plans.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Like Stitch, Hevo Data takes a one-size-fits-all approach, catering to users in different areas, from marketers to sales reps to finance professionals to engineers.

Pricing

Hevo Data offers a free plan alongside a 14-day trial on its paid plans. However, data security and privacy compliance programs are only available on one pricing plan (the Business Plan).

For the Starter plan, pricing starts at $239 for 5 million records per month and can go up to $1159 for 100 million records per month.

The Business Plan doesn’t come at a specific price. You’d need to contact the sales team to get a quote.

Integrations

Hevo Data has prebuilt integrations to over 150 data sources and nine destinations, including SaaS apps, file systems, databases, data warehouses, and more. 

However, if you need a specific integration that isn’t available in the prebuilt integration library, you can reach out to the team via a contact form, and they’ll build it for you.

Pros

Cons

Alternatives

Year founded:
2014
Company size:
50 - 200
Year founded
2014
Company size
50 - 200

Quaero

Mission control for customer data: Solving marketers' biggest headache by helping enterprises harness complex customer data.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2013
Company size:
10 - 50
Year founded
2013
Company size
10 - 50

Reachfive

Welcome to ReachFive! Discover the only Customer Identity and Access Management platform designed for B2C enterprise to deliver modern customer experience

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

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