Google Data Studio alternatives for marketing teams
Are currently using the Google Data Studio or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Google Data Studio.
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Google Data Studio
What is Google Data Studio? Google Data Studio is a free data visualization tool designed to help people bring their data to life. Since the tool is Google, it connects easily to other Google tools, such as Sheets and AdWords. You can upload data from many other data sources as well. Setting everything up is quick and simple if you already have a Google account.
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Year founded::
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Who should use Google Data Studio?
Google Data Studio is a great data visualization tool particularly for startups and entrepreneurs as the tool is free to use. It is also ideal for client use as well, with its ability to create a wide variety of custom made visual reports.
Use Cases
Pricing
Google Data Studio is free of charge.
Integrations
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Top 10 Alternatives to Google Data Studio in 2021
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado Pricing
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado Integrations
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Alex C
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Read the case study
Get a tour around the product from the Improvado team
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Plotly
Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet.
Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet. You can perform your analysis using JavaScript, Puthon, R, Matlab, Jupyter or Excel, and there are several options for importing data. The visualisation library and online chart creation tool lets you easily make great-looking graphics.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
Easy to use
Intuitive
Many options for importing data
Several modes of customization, such as fonts and graph styles
Cons
Can sometimes get bogged down
Free version could be broader in terms of functionality
Alternatives
Datawrapper
Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.
Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.
Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well. It requires zero coding and users can upload data to easily create and publish charts, graphs, and maps. Custom layouts let you integrate your visualizations perfectly on your site and access to local area maps are also available. The data visualization tool transforms numerical data from PDFs, Excel, Google Sheets, CSVs, and web sources to charts and graphs.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
Variety of charts and graphs to choose from
No code or design skills needed
Open source
Free option
Cons
Data is stored on Datawrapper server with free plan
Can be complicated to store data on your server
Customization of fonts and colors can be difficult
Alternatives
Qlik
What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.
What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.
Qlik offers robust collaboration and visualization features, making it a great data analysis software for teams. The free Qlik Sense Desktop lets you create interactive dashboards and reports, along with great looking graphs and charts. This visualization software makes analysis easier, helping businesses make informed decisions quicker.
Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Qlik is free for up to 5 users for Cloud Basic. Pricing for Cloud Business is starts from $15 per user.
Integrations
Pros
Customization
Extended self-service capabilities
Cloud-based and scalable
Robust and fast aggregation
Cons
Security settings and complicated and can be difficult to comprehend
No guided analytics aspects, even navigation between sheets can't be controlled.
No supported data extraction capabilities.
Alternatives
FusionCharts
FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps.
FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps. It integrates with other programs, such as jQuery, React, AngularJS, PHP, and ASP.NET as well. FusionCharts also supports JSON and XML data, and is able to export your charts in several different formats, including JPEG, PNG, PDF, and SVG.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
the breadth of the charts and the customization that is available
Variety of charts and customization options
Flexibility
Cons
Customization can seem daunting
Some problems with responsiveness and speed
Can be a bit difficult to setup at first
Alternatives
RawGraphs
RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.
RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.
RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”. You can create graphs using data from a simple comma-separated list, Google Docs, Excel, and more. You can export data visualization and use a RAW compatible designer to make it look even sharper, such as Adobe Illustrator, Inkscape, or Sketch.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
There is no charge for RAWGraphs.
Integrations
Pros
I love it, without a doubt I would choose RAW Graphs if I had to do it, the variety of its services and its way of pleasing the client has no comparison, I recommend it to the eyes closed.
Cons
Most charts are for more obscure purposes. (No basic line graph.)
Will need a developer to bring in your own custom charts.
Alternatives
Chartblocks
Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.
Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.
Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases. Charts are created under the hood in HTML5 by using the powerful JavaScript library D3.js and your visualizations will be responsive and compatible with any screen size and device. You can also be able to embed your charts in any web page and share it on Twitter and Facebook.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Chartblocks is free for a personal plan, with professional plans starting at $20 per month.
Integrations
Pros
Easy to upload data
Charts are well designed with a good number of options
Able to use the same data set to make multiple charts
Cons
Amount of data you can upload is rather small
Only do a few charts at a time with free version
Export quality isn't the best on the free version
Alternatives
Flourish
Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity.
Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity. There’s some excellent built-in color ranges, along with the option to create your own as well. Where Flourish really stands out is that it offers some charts you’re unlikely to find elsewhere that can be created so easily. The ability to sort and compare by different data points makes it a great visualisation and handy for analysis.
Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
Examples available to help beginners
Super easy to create interactive viz, including rotating globes, maps, etc
Cons
Would be nice to have GIF exports of animated graphics for sharing
First you have to find your data
Alternatives
ClicData
ClicData allows you to transform data into information through powerful interactive dashboards.
ClicData allows you to transform data into information through powerful interactive dashboards. You can visualize performance, trends, forecasts, results, and more. ClicData provides users with the tools needed to clean up data and structure it an a more efficient and relevant manner.
Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Integrations
Pros
Plenty of customization options
Easy to use
Easy online sharing
Cons
Could offer simple template-driven solutions
Some UX missing features like not showing specific labels that overlap others
Alternatives
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