Google Data Studio alternatives for marketing teams

Are currently using the Google Data Studio or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Google Data Studio.

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What is Google Data Studio? Google Data Studio is a free data visualization tool designed to help people bring their data to life. Since the tool is Google, it connects easily to other Google tools, such as Sheets and AdWords. You can upload data from many other data sources as well. Setting everything up is quick and simple if you already have a Google account.

Website:
https://datastudio.google.com/overview
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Get to know all Google Data Studio alternatives and choose the one that meets your business requirements. A wide variety of ETL platforms on the market makes it hard to pick an appropriate solution. Thus, we've compiled a list of Google Data Studio alternatives, named each solution's pros and cons, killer features, and reviews. This list explains what data integration tools offer the highest value for your company and help you make an informed decision.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Google Data Studio in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Try Improvado

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Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet.

Year founded:
2013
Company size:
10 - 50

Plotly

Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet.

https://plot.ly/
Year founded
2013
Company size
10 - 50

Plotly

Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet. You can perform your analysis using JavaScript, Puthon, R, Matlab, Jupyter or Excel, and there are several options for importing data. The visualisation library and online chart creation tool lets you easily make great-looking graphics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Easy to use
  • Intuitive
  • Many options for importing data
  • Several modes of customization, such as fonts and graph styles

Cons

  • Can sometimes get bogged down
  • Free version could be broader in terms of functionality

Pricing

Alternatives

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.

Year founded:
2011
Company size:
10 - 50

Datawrapper

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.

https://www.datawrapper.de/
Year founded
2011
Company size
10 - 50

Datawrapper

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well. It requires zero coding and users can upload data to easily create and publish charts, graphs, and maps. Custom layouts let you integrate your visualizations perfectly on your site and access to local area maps are also available. The data visualization tool transforms numerical data from PDFs, Excel, Google Sheets, CSVs, and web sources to charts and graphs.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Variety of charts and graphs to choose from
  • No code or design skills needed
  • Open source
  • Free option

Cons

  • Data is stored on Datawrapper server with free plan
  • Can be complicated to store data on your server
  • Customization of fonts and colors can be difficult

Pricing

Alternatives

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

Year founded:
1993
Company size:
1,000 - 5,000

Qlik

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

https://www.qlik.com/us/
Year founded
1993
Company size
1,000 - 5,000

Qlik

Who should use Qlik?

Qlik offers robust collaboration and visualization features, making it a great data analysis software for teams. The free Qlik Sense Desktop lets you create interactive dashboards and reports, along with great looking graphs and charts. This visualization software makes analysis easier, helping businesses make informed decisions quicker.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Customization
  • Extended self-service capabilities
  • Cloud-based and scalable
  • Robust and fast aggregation

Cons

  • Security settings and complicated and can be difficult to comprehend
  • No guided analytics aspects, even navigation between sheets can't be controlled.
  • No supported data extraction capabilities.

Pricing

Qlik is free for up to 5 users for Cloud Basic. Pricing for Cloud Business is starts from $15 per user.

Alternatives

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps.

Year founded:
2002
Company size:
10 - 50

FusionCharts

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps.

https://www.fusioncharts.com/
Year founded
2002
Company size
10 - 50

FusionCharts

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps. It integrates with other programs, such as jQuery, React, AngularJS, PHP, and ASP.NET as well. FusionCharts also supports JSON and XML data, and is able to export your charts in several different formats, including JPEG, PNG, PDF, and SVG.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • the breadth of the charts and the customization that is available
  • Variety of charts and customization options
  • Flexibility

Cons

  • Customization can seem daunting
  • Some problems with responsiveness and speed
  • Can be a bit difficult to setup at first

Pricing

Alternatives

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.

Year founded:
Company size:

RawGraphs

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.

https://rawgraphs.io/
Year founded
Company size

RawGraphs

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”. You can create graphs using data from a simple comma-separated list, Google Docs, Excel, and more. You can export data visualization and use a RAW compatible designer to make it look even sharper, such as Adobe Illustrator, Inkscape, or Sketch.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

I love it, without a doubt I would choose RAW Graphs if I had to do it, the variety of its services and its way of pleasing the client has no comparison, I recommend it to the eyes closed.

Cons

  • Most charts are for more obscure purposes. (No basic line graph.)
  • Will need a developer to bring in your own custom charts.

Pricing

There is no charge for RAWGraphs.

Alternatives

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.

Year founded:
2014
Company size:
10 - 50

Chartblocks

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.

https://www.chartblocks.com/en/
Year founded
2014
Company size
10 - 50

Chartblocks

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases. Charts are created under the hood in HTML5 by using the powerful JavaScript library D3.js and your visualizations will be responsive and compatible with any screen size and device. You can also be able to embed your charts in any web page and share it on Twitter and Facebook.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Easy to upload data
  • Charts are well designed with a good number of options
  • Able to use the same data set to make multiple charts

Cons

  • Amount of data you can upload is rather small
  • Only do a few charts at a time with free version
  • Export quality isn't the best on the free version

Pricing

Chartblocks is free for a personal plan, with professional plans starting at $20 per month.

Alternatives

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity.

Year founded:
2016
Company size:

Flourish

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity.

https://flourish.studio/
Year founded
2016
Company size

Flourish

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity. There’s some excellent built-in color ranges, along with the option to create your own as well. Where Flourish really stands out is that it offers some charts you’re unlikely to find elsewhere that can be created so easily. The ability to sort and compare by different data points makes it a great visualisation and handy for analysis.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Examples available to help beginners
  • Super easy to create interactive viz, including rotating globes, maps, etc

Cons

  • Would be nice to have GIF exports of animated graphics for sharing
  • First you have to find your data

Pricing

Alternatives

ClicData allows you to transform data into information through powerful interactive dashboards.

Year founded:
2008
Company size:
10 - 50

ClicData

ClicData allows you to transform data into information through powerful interactive dashboards.

https://www.clicdata.com/
Year founded
2008
Company size
10 - 50

ClicData

ClicData allows you to transform data into information through powerful interactive dashboards. You can visualize performance, trends, forecasts, results, and more. ClicData provides users with the tools needed to clean up data and structure it an a more efficient and relevant manner.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

  • Plenty of customization options
  • Easy to use
  • Easy online sharing

Cons

  • Could offer simple template-driven solutions
  • Some UX missing features like not showing specific labels that overlap others

Pricing

Alternatives

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