Google Data Studio alternatives for marketing teams

Are currently using the Google Data Studio or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Google Data Studio.

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What is Google Data Studio? Google Data Studio is a free data visualization tool designed to help people bring their data to life. Since the tool is Google, it connects easily to other Google tools, such as Sheets and AdWords. You can upload data from many other data sources as well. Setting everything up is quick and simple if you already have a Google account.

Website:
https://datastudio.google.com/overview
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Who should use Google Data Studio?

Google Data Studio is a great data visualization tool particularly for startups and entrepreneurs as the tool is free to use. It is also ideal for client use as well, with its ability to create a wide variety of custom made visual reports.

Use Cases

Pricing

Google Data Studio is free of charge.

Integrations

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Google Data Studio in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet.

Year founded:
2013
Company size:
10 - 50

Plotly

Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet.

https://plot.ly/
Year founded
2013
Company size
10 - 50

Plotly

Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet. You can perform your analysis using JavaScript, Puthon, R, Matlab, Jupyter or Excel, and there are several options for importing data. The visualisation library and online chart creation tool lets you easily make great-looking graphics.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to use
  • Intuitive
  • Many options for importing data
  • Several modes of customization, such as fonts and graph styles

Cons

  • Can sometimes get bogged down
  • Free version could be broader in terms of functionality

Alternatives

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.

Year founded:
2011
Company size:
10 - 50

Datawrapper

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well.

https://www.datawrapper.de/
Year founded
2011
Company size
10 - 50

Datawrapper

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well. It requires zero coding and users can upload data to easily create and publish charts, graphs, and maps. Custom layouts let you integrate your visualizations perfectly on your site and access to local area maps are also available. The data visualization tool transforms numerical data from PDFs, Excel, Google Sheets, CSVs, and web sources to charts and graphs.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Variety of charts and graphs to choose from
  • No code or design skills needed
  • Open source
  • Free option

Cons

  • Data is stored on Datawrapper server with free plan
  • Can be complicated to store data on your server
  • Customization of fonts and colors can be difficult

Alternatives

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

Year founded:
1993
Company size:
1,000 - 5,000

Qlik

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

https://www.qlik.com/us/
Year founded
1993
Company size
1,000 - 5,000

Qlik

Who should use Qlik?

Qlik offers robust collaboration and visualization features, making it a great data analysis software for teams. The free Qlik Sense Desktop lets you create interactive dashboards and reports, along with great looking graphs and charts. This visualization software makes analysis easier, helping businesses make informed decisions quicker.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Qlik is free for up to 5 users for Cloud Basic. Pricing for Cloud Business is starts from $15 per user.

Integrations

Pros

  • Customization
  • Extended self-service capabilities
  • Cloud-based and scalable
  • Robust and fast aggregation

Cons

  • Security settings and complicated and can be difficult to comprehend
  • No guided analytics aspects, even navigation between sheets can't be controlled.
  • No supported data extraction capabilities.

Alternatives

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps.

Year founded:
2002
Company size:
10 - 50

FusionCharts

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps.

https://www.fusioncharts.com/
Year founded
2002
Company size
10 - 50

FusionCharts

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps. It integrates with other programs, such as jQuery, React, AngularJS, PHP, and ASP.NET as well. FusionCharts also supports JSON and XML data, and is able to export your charts in several different formats, including JPEG, PNG, PDF, and SVG.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • the breadth of the charts and the customization that is available
  • Variety of charts and customization options
  • Flexibility

Cons

  • Customization can seem daunting
  • Some problems with responsiveness and speed
  • Can be a bit difficult to setup at first

Alternatives

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.

Year founded:
Company size:

RawGraphs

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”.

https://rawgraphs.io/
Year founded
Company size

RawGraphs

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”. You can create graphs using data from a simple comma-separated list, Google Docs, Excel, and more. You can export data visualization and use a RAW compatible designer to make it look even sharper, such as Adobe Illustrator, Inkscape, or Sketch.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

There is no charge for RAWGraphs.

Integrations

Pros

I love it, without a doubt I would choose RAW Graphs if I had to do it, the variety of its services and its way of pleasing the client has no comparison, I recommend it to the eyes closed.

Cons

  • Most charts are for more obscure purposes. (No basic line graph.)
  • Will need a developer to bring in your own custom charts.

Alternatives

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.

Year founded:
2014
Company size:
10 - 50

Chartblocks

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases.

https://www.chartblocks.com/en/
Year founded
2014
Company size
10 - 50

Chartblocks

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases. Charts are created under the hood in HTML5 by using the powerful JavaScript library D3.js and your visualizations will be responsive and compatible with any screen size and device. You can also be able to embed your charts in any web page and share it on Twitter and Facebook.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Chartblocks is free for a personal plan, with professional plans starting at $20 per month.

Integrations

Pros

  • Easy to upload data
  • Charts are well designed with a good number of options
  • Able to use the same data set to make multiple charts

Cons

  • Amount of data you can upload is rather small
  • Only do a few charts at a time with free version
  • Export quality isn't the best on the free version

Alternatives

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity.

Year founded:
2016
Company size:

Flourish

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity.

https://flourish.studio/
Year founded
2016
Company size

Flourish

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity. There’s some excellent built-in color ranges, along with the option to create your own as well. Where Flourish really stands out is that it offers some charts you’re unlikely to find elsewhere that can be created so easily. The ability to sort and compare by different data points makes it a great visualisation and handy for analysis.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Examples available to help beginners
  • Super easy to create interactive viz, including rotating globes, maps, etc

Cons

  • Would be nice to have GIF exports of animated graphics for sharing
  • First you have to find your data

Alternatives

ClicData allows you to transform data into information through powerful interactive dashboards.

Year founded:
2008
Company size:
10 - 50

ClicData

ClicData allows you to transform data into information through powerful interactive dashboards.

https://www.clicdata.com/
Year founded
2008
Company size
10 - 50

ClicData

ClicData allows you to transform data into information through powerful interactive dashboards. You can visualize performance, trends, forecasts, results, and more. ClicData provides users with the tools needed to clean up data and structure it an a more efficient and relevant manner.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Plenty of customization options
  • Easy to use
  • Easy online sharing

Cons

  • Could offer simple template-driven solutions
  • Some UX missing features like not showing specific labels that overlap others

Alternatives

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