Chartio alternatives for marketing teams

Are currently using the Chartio or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Chartio.

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What is Chartio? Chartio is a cloud-based business intelligence platform that helps manage day-to-day business operations, as well as track marketing efforts.

Website:
https://chartio.com/
Year founded::
2010
Company size:
50 - 200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Who should use Chartio?

The software provides business owners, product teams, data analysts, and marketers with helpful organizational tools. Chartio offers a central dashboard and functions for data exploration with the ability to present data from multiple sources in a variety of charts. The main fault with Chartio, however, is that is some users may be faced with a steep learning curve, particularly if they are new to business intelligence or don’t have any knowledge of SQL.

Use Cases

Pricing

Chartio does custom pricing. You can contact the company for a quote.

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Chartio in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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What is Looker? Looker is a business intelligence and data visualization tool that is one hundred percent in-database, capitalizing on the fastest and most recent analytic databases for real-time results. Users can easily customize and create an array of interactive visualization from the assortment of charts and graphs the platform provides.

Year founded:
Company size:

Looker

What is Looker? Looker is a business intelligence and data visualization tool that is one hundred percent in-database, capitalizing on the fastest and most recent analytic databases for real-time results. Users can easily customize and create an array of interactive visualization from the assortment of charts and graphs the platform provides.

https://looker.com/
Year founded
Company size

Looker

Who should use Looker?

Looker is a useful business intelligence tool for teams across nearly all business departments. The tool is a good choice for anyone looking for something simple to use, but still provides plenty of insightful information in a visual way.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Looker customizes their prices based on your need. For a quote contact the company directly.

Integrations

Pros

  • Great customer support
  • Easy to use
  • Integrates with databases and big data platforms

Cons

  • Larger dashboard sometimes take a bit longer to load
  • Not as flexible due its simplicity
  • Without an external tool, getting your marketing data into Looker is a very manual process - you can either use spreadsheets or build APIs in house (which is very resource intensive)

Alternatives

Sisense is a business intelligence and data visualization tool for creating visually appealing graphs and reports. The visualization capabilities allows users to create dashboards, charts, and other forms of data visualization with easy through its drag-and-drop feature.

Year founded:
Company size:

Sisense

Sisense is a business intelligence and data visualization tool for creating visually appealing graphs and reports. The visualization capabilities allows users to create dashboards, charts, and other forms of data visualization with easy through its drag-and-drop feature.

https://www.sisense.com/
Year founded
Company size

Sisense

Sisense was designed for businesses who want the ability to view their data in a visual way with minimal help from the IT department. The business intelligence software lets the various business departments gain insight into data to help make data-driven decisions. The company claims that it empowers business analysts, data engineers, and developers to simplify complex data.

Sisense is a business intelligence solution that gives businesses advanced tools to manage and support business data through analytics, visualization, and reporting. It allows businesses to analyze big datasets, gain valuable insights from them, and generate business trends according to the data.
To do this, it allows businesses to source and combine data from many sources and use them in one single database where it transforms and rearranges the data into a single format that the platform can use.
It includes features like dashboards, score cards, data warehousing, ETL tools, and reporting.

Sisense offers many integrations with well-known platforms and services which include: Amazon Redshift, Snowflake, Google BigQuery, MongoDB, Singlestore, Access, Apache Cassandra, Apache Hbase, Apache Phoenix, Apache Spark, Azure Data Lake Storage, Clickhouse, Cosmos DB, Couchbase, DynamoDB, ElasticSearch, Exasol, Google Cloud Spanner, Greenplum, Heroku Postgres, Hive, IBM Cloud SQL Query, IBM Cloudant, IBM DB2, Impala, MariaDB, MarkLogic, MySQL, Neo4j, Oracle, PostgreSQL, Presto, Redis, SAP HANA, SAP Sybase, SAP Sybase IQ, Splunk

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Sisense charges customers based on their business needs. You will need to ontact the company for customized pricing details.

Integrations

Pros

  • Drag-and-drop dashboard
  • Wide variety of widgets, including graphs and charts
  • Aggregates data from numerous data sources

Cons

  • Slight learning curve with some features
  • Less customization with drag-and-drop dashboard
  • Not as much flexibility as several competitors
  • Images sometimes don’t look the same after exporting
  • Limitations with sorting data

Alternatives

What is Domo? Domo is software that specializes in data visualization and business intelligence. ‍

Year founded:
2010
Company size:
500 - 1,000

Domo

What is Domo? Domo is software that specializes in data visualization and business intelligence. ‍

https://www.domo.com/
Year founded
2010
Company size
500 - 1,000

Domo

Who should use Domo?

Domo is best for C-level executives at enterprise companies looking for a company-wide (non-marketing specific) BI tool to create executive level dashboards.

The important thing to note is that it is not specifically focused on marketing data, just business data in general. That means, it's capacity is vast when it comes to business intelligence and executive dashboards company-wide, but may not be the best pick for aggregating and visualizing marketing data specifically, because marketing integrations are limited, the connectors don't run as deeply and the tool overall may be too expensive for just the marketing team's use.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Pricing is offered on an annual subscription basis, and depends upon the number of users that need access. The company does offer a 30 day free trial.

Integrations

Pros

  • Offers more than 500 connectors across Finance, HR, IT, Operations, Sales and Marketing.
  • Ability to view real-time data in one dashboard
  • Don't need to get IT department involved in implementation

Cons

  • Not focused specifically on marketing, so marketing integrations are limiting
  • Domo is completely cloud-based which may be a drawback if you have most of your data on-site.
  • You have to view your data on the Domo dashboard, you can't export it, save it as a file, or view it on the BI tool of your choice.
  • Domo is fairly secretive about their pricing and is cost prohibitive for many businesses.
  • Lack of improvement. There hasn’t been a major refresh of the platform in years, or much product innovation to speak of.
  • Requires tons of professional services to get up and running
  • Customer support is sub-par - there are fees associated with all of the customer service trainings and onboardings
  • No database provided with the software package, you need a separate budget allocation for that

Alternatives

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

Year founded:
1993
Company size:
1,000 - 5,000

Qlik

What is Qlik? Qlik, or more specifically Qlik Sense, connects to your data sources and provides the ability to discover insights beyond that of SQL queries. Users can search and explore their data, pivoting analytics to investigate data further. Qlik indexes all possible relationships in the data, without being restricted to a partial view of the data.

https://www.qlik.com/us/
Year founded
1993
Company size
1,000 - 5,000

Qlik

Who should use Qlik?

Qlik offers robust collaboration and visualization features, making it a great data analysis software for teams. The free Qlik Sense Desktop lets you create interactive dashboards and reports, along with great looking graphs and charts. This visualization software makes analysis easier, helping businesses make informed decisions quicker.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Qlik is free for up to 5 users for Cloud Basic. Pricing for Cloud Business is starts from $15 per user.

Integrations

Pros

  • Customization
  • Extended self-service capabilities
  • Cloud-based and scalable
  • Robust and fast aggregation

Cons

  • Security settings and complicated and can be difficult to comprehend
  • No guided analytics aspects, even navigation between sheets can't be controlled.
  • No supported data extraction capabilities.

Alternatives

Year founded:
2003
Company size:
500 - 1,000
Year founded
2003
Company size
500 - 1,000

Mode

Corporate Information For general inquiries, please send an e-mail to info@ModeMediaCorp.com. Press Inquiries If you are a member of the press and would like information about Mode Media...

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Tableau? Tableau is a visualization tool that helps businesses transform their data into insights that can lead to action. The tool makes it easy to connect data in almost any format from almost any source. Interactive dashboard with visual analytics can be created with simple dragging and dropping, and data transformed in graphs, maps, charts, and other visualizations.

Year founded:
2003
Company size:
1,000 - 5,000

Tableau

What is Tableau? Tableau is a visualization tool that helps businesses transform their data into insights that can lead to action. The tool makes it easy to connect data in almost any format from almost any source. Interactive dashboard with visual analytics can be created with simple dragging and dropping, and data transformed in graphs, maps, charts, and other visualizations.

https://www.tableau.com/
Year founded
2003
Company size
1,000 - 5,000

Tableau

Tableau is a visual analytics platform that helps businesses explore, manage, and share data. Its portfolio of products includes tools that work together to help businesses prepare, analyze, secure, and collaborate with data.
The platform has the ability to query relational databases, spreadsheets, cloud databases, and OLAP cubes to generate graphical data visualizations.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

There is a set of plans starting at $12 per month for hosting the tool on public cloud or on-premise, and another set of plans starting at $15 per month for being fully hosted by Tableau.

Integrations

Pros

  • Versatile features
  • Intuitive user interface
  • Customizable dashboards
  • Extensive offering of data source integrations

Cons

  • Dashboards can sometimes be a bit slow
  • Somewhat limited graphs
  • Larger data  files can take some longer to load

Alternatives

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