Apache Nifi alternatives for marketing teams

Are currently using the Apache Nifi or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Apache Nifi.

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Apache is one of the fastest and most secure marketing ETL tools available in the market today.

Website:
https://nifi.apache.org/
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Apache is one of the fastest and most secure marketing ETL tools available in the market today.

Built on open source technology, Apache has been modified over time to provide seamless data integration and manipulation experience for its users. ApacheNifi is a highly configurable program and allows users to make appropriate changes as and when desired.

Use Cases

Pricing

Online vendors provide Apache Nifi services on per hour basis. Depending on the size of the organization and amount of data, this software as a service can cost anywhere from $0.273 per hour to nearly $6 per hour.

Integrations

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Apache Nifi in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

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Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Year founded:
Company size:

Starfish

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

https://www.starfishetl.com/
Year founded
Company size

Starfish

Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.

Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.

The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.

The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.

Integrations

Pros

  • Easy to use and simple to understand.
  • Flexible and robust system, easily integrable with any database.
  • A dedicated team of support professionals to resolve user queries.
  • User feedback is taken in to account to make improvements in the software.

Cons

The system not efficient enough for a large migration of data.

Alternatives

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

Year founded:
Company size:

Jasper

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

https://community.jaspersoft.com/
Year founded
Company size

Jasper

Jasper is one of the most robust business intelligence solutions available in the market today. This ETL marketing tool can easily integrate with some of standard data management systems including Hadoop, Google Analytics, and Cassandra.

Jasper can be acquired as software as a service (SAAS) as well. This means that the tool is hosted on the cloud and users can perform all their data manipulation operations without deploying it on site. This makes Jasper one of the most affordable ETL marketing solutions in the market, costing nearly $1 per hour on AWS.

Jasper comes with multiple predefined reports that are viewed when required. The software engineers at Jasper soft have also introduced a smartphone app that allows users to keep a check on their data from anywhere at any time.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Great web interface with dynamic and colorful reports.
  • Can connect with non-standardized SQL data sources as well.
  • Various diagnostic resources available for quick fixes in the software.
  • Helpful customer support staff.

Cons

  • Great web interface with dynamic and colorful reports.
  • Can connect with non-standardized SQL data sources as well.
  • Various diagnostic resources available for quick fixes in the software.
  • Helpful customer support staff.

Alternatives

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Year founded:
Company size:

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

https://parabola.io/
Year founded
Company size

Parabola

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.

Integrations

Pros

  • One of the best technical support teams in the market.
  • Front page display makes sophisticated data extraction look easy.
  • Easy to understand for users with minimal data analytics experience.
  • No need to hire a dedicated resource to operate this tool.
  • Allows users to prepare complex reports in no time.

Cons

Some attractive features missing including a live streaming display.

Alternatives

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

Year founded:
Company size:

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

https://tealium.com/
Year founded
Company size

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing is not available on the Tealium website.

Integrations

Pros

  • Cloud, SaaS and Web deployment
  • Tag management product offers awesome data organization help
  • Real time information available
  • A/B customer testing within dashboard available
  • Great customer support


Cons

  • Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
  • Tagging can get complex
  • Can’t open two tabs at the same time
  • Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in

Alternatives

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

Year founded:
Company size:

Dataiku

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

https://www.dataiku.com/
Year founded
Company size

Dataiku

Who should use Dataiku?

Featuring a controlled and centralized environment, Dataiku is good for both data explorers and data experts alike. The platform offers a shortcut to deployment and model management for data-powered companies.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Dataiku offers a free edition with limited features, but for other editions, you will need to contact the company for pricing details. A 2-week free trial is also offered for each edition.

Integrations

Pros

  • Very intuitive
  • Connects to nearly any database, including SQL, NOSQL, HADOOP, and FTP
  • Data transformation, ML and scoring workflows can be exported
  • Possibility to plug-in pre-existing scripts in Python
  • Collaborative environment

Cons

  • Data visualization could be improved
  • Doesn’t offer drill down functionality in visualizations or interactive charts
  • License cost is on the higher end.

Alternatives

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

Year founded:
Company size:

Pentaho

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

https://www.hitachivantara.com/go/pentaho.html?
Year founded
Company size

Pentaho

Pentaho is a business intelligence system that provides data integration, online analytical processing (OLAP), reporting, data mining, information dashboards, and ETL services.
The platform has two versions: the enterprise version and the community version. It exists as an on-premises application rather than a cloud-based platform. The system’s core offering is usually enhanced through add-ons, which are either provided by the company or its community of developers.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

No pricing information is available for Pentaho.

Integrations

Pros

  • Automates the steps for execution
  • Easy to use
  • Wide range of tools
  • Able to analyze data from multiple sources quickly and efficiently
  • Versatile and effective tool

Cons

  • High basic requirements for execution.
  • Lack of detailed comments in error messages
  • Although it has a large community, there is not much reliable documentation

Alternatives

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

Year founded:
Company size:

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

https://infogram.com/
Year founded
Company size

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.

Integrations

Pros

  • Relatively easy to create basic interactive charts.
  • User-friendly
  • Great customer support
  • Can be embedded into a web page

Cons

  • It can take a while to master some of the quirks.
  • Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
  • Free version could be more interactive and functional
  • Difficult integration with some databases

Alternatives

Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.

Year founded:
Company size:

HighCharts

Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.

https://www.highcharts.com/
Year founded
Company size

HighCharts

Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.  Charts are rendered in SVG and a VML fallback is available for older browsers. Highcharts is available for free for non-commercial projects or users can pay for a license if you’re interested in building a paid for application.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Highcharts is free for non-commercial use, but their pricing for a license varies depending on your needs. The Highcharts Suite starts at $1,445.

Integrations

Pros

  • Rich API, which is well documented
  • Lots of examples that you can play around.
  • Wide variety of charts including maps
  • Customization so developers can create nearly any type of visualization

Cons

  • License is fairly expensive.
  • Extensive API can be confusing at first
  • Need to write code for anything beyond the basic templates

Alternatives

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