Every channel, every fee, one margin you can defend

For multi-channel consumer brands

Amazon, Walmart, Shopify, ad spend, and your ERP in one governed model. True margin by ASIN after every fee — without the twenty-hour sync.

True margin by ASIN Organic vs ad-driven split SOC 2 · GDPR · HIPAA
Marketplace command board Live
$3.2M
Marketplace and ad spend in one governed model
Amazon Seller + Vendor
40%
Walmart + retail media
22%
Shopify DTC
18%
Google Ads
12%
TikTok
8%
31.4% true margin, per ASIN
192,041 SKUs on one schema
9 portals unified
Trusted by data-driven teams at
The marketplace problem

Your data lives everywhere, and none of it reconciles

12+ platforms

to extract data from, by hand

Amazon and Walmart portals, DTC, paid social, the ERP — every export pulled by hand, every week.

20+ hours

for one full data sync

Full-account sync hour 20, still running
Selective extraction done in hours

The full-account extract runs all day and still crashes — margin lands a day late.

5 versions

of the numbers in one meeting

Ecommerce says $1.31M
Marketing says $1.19M
Finance says $1.24M
same channels, same week

Ecommerce, marketing, and finance each bring their own total — the QBR becomes an argument.

How it works

Connect the catalog once — every layer stays governed from there

Amazon Seller + Vendor
Walmart + retail media
Shopify DTC
Meta · Google · TikTok
Your ERP
The governed model Live
Extract selectively
accounts and dates you pick, at your volume
Harmonize + join ERP
one schema, your product hierarchy
Govern
same definitions for every team, daily
500+
connectors
75+
fees mapped
1
schema
True margin, by ASIN 31.4%
Weekly report — builds itself
“Which licenses lost margin after the FBA fee change?”
answered from governed data
1 Connect once 500+ connectors 2 Extract selectively Hours, not 20 3 Join your ERP Per ASIN 4 Get true margin 75+ fees 5 Ask and automate No analyst days

Wired once, kept live — across the whole marketplace stack

Amazon Seller Central
Walmart Connect
Shopify
Meta
eBay
Your ERP
Google Ads
TikTok
True margin, after every fee

Gross looked healthy. Then the fees landed.

Referral, FBA, storage, and advertising fees quietly take a third of the top line. Every settlement fee is reconciled to each ASIN, so you see real profit per SKU — not a platform-reported number.

  • Every Amazon and Walmart fee reconciled from the settlement file, per ASIN.
  • Advertising cost folded in, so ROAS and margin read from the same source.
  • One true margin the whole team defends, from the SKU up to the board.
True margin on one ASIN
Indexed to gross = 100, after every fee
100 Gross -31 Fees -19 Ad spend -28 COGS 22 Net margin
What the platform reported before reconciliation 41 → 22
What you get

Four answers your channel reports can't give you today

75+ fees

True margin by ASIN

Referral, FBA, storage, and ad fees reconciled from the settlement file to each SKU — real profit, not the platform's number.

Organic vs paid

The ROAS you actually paid for

Ad-attributed revenue separated from organic per ASIN, so budget follows profit instead of the loudest platform report.

Hours, not days

Reports that build themselves

Weekly and monthly reporting by line of business generated on schedule, with the same definitions for every team.

Plain English

Answers on governed data

Anyone can ask a catalog question and get the chart back, grounded in the same governed model finance reads.

Before and after

What week one looks like with a governed marketplace model

Without Improvado

  • Twelve logins, one manual spreadsheet
  • 20-hour syncs that crash
  • Platform-reported margin, not real
  • Every platform grades itself
  • Days of analyst time, weekly

With Improvado

  • One governed schema for everything
  • Selective extraction, your volume
  • True margin per ASIN, after 75+ fees
  • Organic vs paid split, real ROAS
  • Reports build themselves

See it on your own catalog

Bring one messy channel export to the demo. We'll show you what one governed model looks like on your data.

Book a demo
The one-pager

Take the whole story to your team

One page: the marketplace data problem, how the governed model works, and the peer proof — ready to forward to ecommerce, data, and finance.

First page of the marketplace intelligence one-pager

Get the PDF

One page — problem, model, peer proof.

  • The 12-platform / 20-hour / 5-versions problem, quantified
  • Selective extraction, ERP join, and true margin after 75+ fees
  • The 3-day, 192,000-SKU peer story with the numbers
Peer proof

How a licensed-merch brand got there in three days

Day 0

Connected

Selective extraction starts on the accounts that matter — no services project.

Day 1

ERP joined

Settlement fees reconciling to the product hierarchy, per ASIN.

Day 3

Live and signed

Their own analyst ships the dashboards; the team reads one number.

A ~730-person licensed pop-culture merchandise brand — 192,000 SKUs across Amazon Seller and Vendor Central in three countries, national retail, and a Shopify DTC store — went from nine portal exports to one governed model.

  • Selective extraction pulled just the accounts and date ranges that mattered, at full catalog volume
  • Amazon sales, settlement fees, and ad spend joined to the ERP product hierarchy
  • Their own analyst built the dashboards — organic vs ad-driven sales, true ROAS, and margin by ASIN
3 days from first connect to a signed, self-served proof of concept
192,000 SKUs reporting on one schema
9 → 1 portal exports collapsed into one governed model

One margin the whole company can defend

See your Amazon, Walmart, Shopify, ad, and ERP data in one governed model — and what true margin by ASIN looks like on your own catalog.