Marketing analytics guides

Unlock expert insights and actionable strategies to boost your marketing analytics and drive real results.

Guides

[CheatSheet] How To Choose Visualization Platform

This Business Intelligence Cheat Sheet is a very terse summary of much of the BI product analysis. All listed products are reviewed in full and can be located using the search bar at the top of the page.
[FREE] Marketing Data Management Guide

Effective marketing data management guide for digital agencies, marketers, marketing analytics, and business owners: API, data warehousing, data protection and security.
12 Ways to Deliver Clear Marketing Reporting to Your Leadership

This compact guide dives into 12 key aspects that will allow you to enhance your marketing data pipeline performance.
9 Tactics to Unlock Hidden Revenue in Your Marketing Analytics

This guide explores powerful and often overlooked analytics practices that can dramatically increase your ROI.
Adweek Media Kit

With access to a vast community of thought leaders, BDMs, and brand marketers, Adweek is recognized as a leading resource for news, analysis, and informative content within the world of brand marketing.
Architectural Digest Media Kit

Architectural Digest (AD) is widely recognized as the go-to source for the coverage of trends in architecture and interior design, helping industry-leading professionals and enthusiasts discover the world’s most fascinating design spaces through immersive storytelling and original photography
Best Time-Saving Tools for Pinterest Marketing

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools. Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!
Beyond "Ordinary"  Analytics: Unshackling  Marketing Insights  With Advanced UTM Practices

UTM tags hold a ton of valuable information for marketers, salespeople, and analysts. Knowing how to use it properly may tell you so much more about your marketing performance and give a better angle to approach leads.
Build vs Buy

Build vs Buy: The cost of building your own marketing data pipeline (Guide)
ChatGPT Code Interpreter for Marketing Reporting

Learn how to chart your marketing success with crystal-clear visualizations. This guide walks you through enabling Code Interpreter, prompting, and crafting insightful graphs and dashboards. Get from data to action in a breeze.
ChatGPT Framework For Marketing Reporting

Learn to leverage AI to transform your marketing reporting process. This guide will introduce you to distinct ChatGPT prompts designed to streamline reporting, unearth crucial insights, and suggest optimization strategies.
ChatGPT in Marketing: Practical Use Cases, Insights, Prompts & Performance Boosters

Leverage ChatGPT for a competitive edge in terms of efficiency, personalization, and innovation. Download the guide full of ChatGPT practical use cases, prompts, and performance boosters.
Conde Nast Traveler Media Kit

Conde Nast Traveler (CN Traveler) is a globally recognized travel media brand built for curious consumers who want to stay abreast of what’s new and what’s next in the world of luxury travel and lifestyle.
Cosmopolitan Media Kit

As a leading women’s media brand, Cosmopolitan crafts and delivers content that keeps young women informed on things they care about—from pop culture and food to politics and career.
Data Culture in Marketing Analytics

Only 54% of marketing decisions are influenced by marketing analytics, while the other half are based solely on guesswork. Learn how a strong data culture in your company can improve your marketing analytics and help you hit your goals with this guide.
Dwell Media Kit

By featuring new ideas in home improvement and providing a robust marketplace for some of the best home design products, Dwell has sealed its place as a leading media brand in design and technology, bridging the gap between gifted designers and affluent consumers.
Elle Media Kit

As a leading women’s fashion media brand, Elle delivers inclusive and innovative stories aimed at inspiring women to discover and celebrate style in every facet of their lives.
Glamour Media Kit

Since its inception in 1939, Glamour has been on the frontlines amplifying the voices of underserved women around the world by shining the spotlight on those making bold strides in the fashion, beauty, and lifestyle industries.
GQ Media Kit

As a leading publisher in men’s style and culture, GQ helps millions of men around the world stay updated on what's new and what's next in areas that matter to them, from style and grooming to fitness and travel.
Harper’s BAZAAR Media Kit

With a mix of authority and insider insight, Harper’s BAZAAR shines the spotlight on the works of visionary stylists, expressive photographers, and gifted designers, covering what’s new and what’s next for women of all ages.
How to Create Your Own Attribution Model [Guide]

Attribution – the bane of many marketers’ existence. Learn how to create your own custom attribution model to help you understand how your channels are really performing.
InStyle Media Kit

InStyle is an authoritative media brand helping women to become their best selves through inclusive storytelling and a relatable approach to fashion, beauty, and celebrity lifestyle.
Marketing  Attribution Modeling: Choosing the Right Model for Your Marketing Goals

A well-designed attribution allows you to make smarter decisions on marketing resource allocation. It removes a lot of guesswork by showing you the entire picture of the customer journey and how each touchpoint impacts the conversion.
Marketing Clarity with Improvado.io

Marketers deserve a singular lens into the impact they drive!
Marketing data centralization

Centralizing your marketing data is essential in order to build reliable data visualizations. This, in turn, helps marketing leaders uncover actionable insights into channel and campaign performance. Unlock your 10x ROAS potential with our guide.
National Geographic Magazine Media Kit

National Geographic Magazine (NGM) has been at the frontlines of photojournalism, helping millions of people discover nature from fresh perspectives through well-documented, thought-provoking, and transformative stories.
Omnichannel analytics

Omnichannel analytics is essential to optimize your marketing and sales efforts across different channels and touchpoints. Uncover insights into omnichannel analytics and learn how to apply it with our guide.
Salesforce Marketing Cloud Stack Migration Playbook

Technical playbook for the August 15, 2026 Advertising Studio retirement — architecture, 90-day plan, capability matrix, and cost model for moving off the four-product SFMC stack.
Sports Illustrated Media Kit

From news and in-depth analysis to stats, highlights, and score reports, Sports Illustrated connects enthusiasts of all ages to the world of sports through a mix of unparalleled access, artistic storytelling, and agenda-free investigation.
TechCrunch Media Kit

With millions of readers around the world, TechCrunch ranks as one of the most trusted brands offering top-notch reporting on the ins and outs of the tech industry.
The Economist Media Kit

As a leading brand in data journalism, The Economist delivers content for high-profile individuals, organizations, and entrepreneurs who want to stay abreast of events within the world of business, politics, science, and arts.
The effect of Covid-19 on digital ad spending of US companies

The effect of Covid-19 on digital ad spending of US companies (Report)
The Trade Desk Campaign Checklist

Discover the costly yet simple mistakes that can drain six-figure TTD campaign budgets. Our analysis of top-spending clients reveals the essential checklist to protect your media spend.
Using AI Agents for Marketing Analytics

After analyzing over 10,000 real client queries, Improvado has identified seven common marketing analytics tasks that AI agents complete in seconds. This playbook reveals exactly how top marketers are using conversational AI to streamline their analytics processes.
Vanity Fair Media Kit

From arts and lifestyle to politics and world affairs, Vanity Fair is constantly positioning itself as a leading hub for journalism breaking through the noise and making a difference.
Vogue Media Kit

Vogue Magazine is a leading media brand helping millions of people stay in touch with the ins and outs of the fashion, celebrity, and beauty industries through superior storytelling and high-impact annual events.
Wall Street Journal Media Kit

With 70% of America’s C-suite within its readership, Wall Street Journal (WSJ) has sealed its reputation as a leading source for news and educative content in the business and finance industries.
Which AI Assistant Works Best for Marketing?

The comprehensive test reveals which AI creates the most compelling marketing content, excels at social media tasks, performs best for conversion optimization, creates superior landing pages, and delivers the most valuable marketing analytics insights.
Wired Media Kit

With over 60 million monthly readers across its channels, Wired has established itself as a leading source for stories that illuminate the impact of technology on every aspect of human existence—from culture to business and from politics to design.
Woman’s Day Media Kit

Woman's Day tailors its content to suit everyday women, inspiring them to lead their best lives by speaking to their values and focusing on what's important to them—from home and style to health and relationships.

Templates

Turn marketing data into decisions

Let us show, not tell — see Improvado on your own data.