Business Insider Media Kit
With international editions in more than ten countries, Business Insider is constantly at the forefront of global storytelling, delivering content for its growing readership.
Business Insider publishes content in a wide range of areas. However, its business section remains the best performing, with 118 million monthly unique visitors.
The publisher boasts a large number of educated and affluent people in its readership. Thus, it has excellent opportunities for organizations looking for wealthy business decision makers and entrepreneurs.
By the Numbers
Business Insider has been on the web since 2007 and has hit a slew of impressive numbers that may interest you as an advertiser.
Let’s look at some of them.
- 200 million global MUVs.
- 235 million social media followers.
- 83% of its visitors read on mobile.
- 48% of its readers have a household income above $100k.
- Its audience comprises 58% male and 42% female readers.
- 24.6% are business-decision makers.
- 6.3% are C-suite executives.
- 15.6% work for micro and small businesses.
- 6% have over $1 million in investments.
Partnership Opportunities
Business Insider has a few opportunities you can leverage for advertising. Let’s look at them below.
- Programmatic-Gives you access to highly targeted audiences through SAGA, its proprietary 1P data platform. SAGA collects 5.2 billion data points per month and tracks visitors across browsers in real time.
- High Impact Media-Allows you to connect with contextually relevant audiences through a combination of bespoke ad formats and programmatic technology.
- Branded Content-Gives you the opportunity to work with the team at Insider Studios to create content that drives brand engagement and consideration.
- Editorial Sponsorship-Helps you maximize visibility on Business Insider through high-profile features, video series, special reports, events, and more.
Digital Ad Units
Business Insider offers a few digital ad units to advertisers who wish to connect with its readership.
Let’s explore them below:
Marque Video
This ad unit delivers your ad as a collapsible full-width banner with a video overlay. Upon collapse, the entire content shrinks into a 1115 x 58 ribbon with a visible exit and CTA button.
Marque Content
This displays your ad using a combination of slideshow imagery and text, allowing your prospects to engage with your ad before clicking to your website.
Interlude Quiz
With Interlude Quiz, your ads are displayed in the form of quizzes. This is aimed at boosting engagement and driving high-interest leads.
Interlude Quick Read
This text-intensive ad unit positions your ad content right above the editorial content. You're allowed to create multiple short text ads supported with a piece of imagery. The ad unit also features navigation buttons so readers can switch between quick-read ads.
Business Insider Digital Ad Rates
Business Insider has not revealed its advertising costs. However, interested advertisers are encouraged to reach them using the contact form or email below.
Improvado is an independent marketing analytics platform and is not affiliated with, endorsed by, or sponsored by any publication named on this page. The advertising formats, audience figures and rates described here are summarised from each publisher's own publicly available materials, may have changed since publication, and should be confirmed with the publisher before you plan against them. All publication names and trademarks are the property of their respective owners.