30-second ads at this year’s Super Bowl sold for a staggering $5 million. You don’t need to spend that much to make a big impact. Take it from these brands.
Ensure that consumers visiting your site come back to convert.
We share with you the differences between Google and Bing advertising and why you should consider both.
Your employees are your brand’s best and biggest digital cheerleaders.
It is no longer enough to just be there. Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space.
No matter how fantastic your ads or website are, they will not be as effective unless seen by the right people at the right time. This is where keywords come in.
What works better Facebook video ads or YouTube ads? We review both platforms and ads' performance to come to a data-driven conclusion.
While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.
What you don’t realize is that, while you’ve been focusing on the obvious short tail keywords, you’ve been neglecting long tail keywords.
In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.
If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.
Not enough businesses have launched an exciting, customer-facing bot. This is the perfect moment to get involved–while the road is untravelled.
Companies big and small are still experimenting with how to best advertise on tablets and phones without being a total nuisance to their audience.
In 2015, the word floating around was that Twitter had gotten stagnant. Audience growth had slowed down, ad revenue was decelerating. Some marketers were already predicting the fall of Twitter.
Last week we covered the changes taking place in the Twittersphere, but Twitter is not the only social media giant to be experiencing modifications. Instagram is getting a makeover, and it is sure to have a serious impact on marketers.
Let’s say you have an awesome e-commerce website/blog. You’re getting some followers on social media in addition to some sales.
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?
We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.
We may be young, old, small, large, engineers, artists, entrepreneurs, etc. We all have differences that set us apart…but there is something tying us all together.
Digital customer service is key to increasing customer satisfaction and retention. Avoid these seven mistakes to offer the best digital customer service.
It’s no secret that companies have plenty of reasons to be interested in Pinterest (or Pinterested, if you will).
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