How to make consumers who visited your site come back to convert into a purchase? Retargeting is the answer. Read on to learn how to use it properly.
We share with you the differences between Google and Bing advertising and why you should consider both.
What works better Facebook video ads or YouTube ads? We review both platforms and ads' performance to come to a data-driven conclusion.
While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.
In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.
Small and large companies are still trying to figure out how to advertise on mobile devices without becoming a nuisance. Here's a few tips from Improvado.