This year, 30-second advertisements at the Super Bowl were sold for $5M. You don’t need to spend that much to make a big impact. Take it from these brands.
How to make consumers who visited your site come back to convert into a purchase? Retargeting is the answer. Read on to learn how to use it properly.
We share with you the differences between Google and Bing advertising and why you should consider both.
Standing out and projecting a clear, recognizable online voice is often the only way to attract an audience in the digital space nowadays.
Your ads and websites will be useless if they are not seen by the right people at right times. Keywords are the way to make sure they are.
What works better Facebook video ads or YouTube ads? We review both platforms and ads' performance to come to a data-driven conclusion.
While there is not yet a single definitive way to stop ad fraud, there are steps that buyers and ad agencies can and do take against it.
You may not realize that you have been ignoring long tail keywords while you were focusing on short tail keywords. This is a big opportunity.
In today’s ever-changing marketing landscape, one thing has remained consistent: data rules marketing.
If you have a list of 1,000 or more personal emails, there is a number of different ways you can use that list to your advantage.
Small and large companies are still trying to figure out how to advertise on mobile devices without becoming a nuisance. Here's a few tips from Improvado.
Many marketers had predicted the demise of Twitter in 2015. Perhaps in reaction to these rumours, they've made some important changes in the past week.
Twitter isn't the only giant that was updated lately. Instagram is to undergo a major overhaul, which will have a significant impact on marketers
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they keep an eye on to stay on top of their game?
You can hear more and more often that TVs are in the past. Yet the fact remains that television ads are still alive and well.
Breaking down the mobile phenomenon of Pokemon Go, its business tactics, and its impact on the marketing industry as a whole.