Webinar ROI Is Impossible to Measure
Marketing runs 20 webinars a quarter. Registration, attendance, and engagement data live in Zoom. Pipeline impact lives in the CRM. Nobody has connected them. Leadership asks 'which webinars convert to pipeline?' and the answer takes a week to produce.
Improvado's MCP server pulls Zoom webinar attendance data and connects it with CRM pipeline data through one query. Your AI agent joins registrants to deal activity, segments by cohort, and surfaces which webinar topics drive the most qualified pipeline.