power-bi · MCP Server

Improvado MCP — Query Your Power BI Marketing Data in Plain English

Building Power BI reports for every marketing question is slow. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, CPA, attribution — without DAX, without opening a report.

46K+ metrics ·Read & Write access ·500+ platforms ·<60s setup

Read

Read: Marketing Metrics Without Opening Power BI

Your marketing data already flows through Improvado from 1,000+ platforms. Ask your AI agent for campaign performance, cross-channel attribution, and budget pacing — no Power BI license or DAX knowledge required.

Example prompts

"What's my blended ROAS across all paid channels this month?"

15 min → 30 sec

"Show me CPA trends by channel for the last 90 days"

30 min → 45 sec

"Which campaigns spent more than planned budget this week?"

20 min → 30 sec

Works with Claude ChatGPT Cursor +5

Write

Write: Optimize Campaigns Without Switching Tools

Your AI agent acts on marketing data directly — pause underperformers, reallocate budget, launch campaigns — all through Improvado MCP, without bouncing between Power BI and ad platforms.

Example prompts

"Pause all Meta ad sets with CPA above $60 in the last 7 days"

30 min → 30 sec

"Create a Google Search campaign targeting 'marketing analytics' — $2K/mo, US only"

2 hrs → 15 min

"Move 25% of Display budget to top 3 performing Search campaigns"

1 hr → 5 min

Every action logged · Fully reversible · SOC 2 certified

Monitor

Monitor: Catch Issues Before They Reach the Power BI Dashboard

Stop relying on Power BI refresh schedules to spot problems. Improvado MCP monitors your marketing data continuously and alerts your AI agent the moment something breaks.

Example prompts

"Alert me if any ad platform stops sending data for 6+ hours"

Manual → auto

"Monday 9am: send cross-channel spend, conversions, and ROAS summary"

2 hrs → auto

"Flag any campaign where CPA spiked 30%+ vs last week"

Manual → auto

Alerts sent to Slack, email, or your AI agent

Full cycle

The Full Marketing Loop: Read → Decide → Act → Monitor

Your AI agent doesn't just surface data — it acts. Adjust pricing, update product descriptions, manage inventory, apply discounts — all through natural language. The MCP server translates intent into API operations.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Ideate

Launch

Measure

Analyze

Report

Iterate

One conversation. All six phases. Every platform.

The daily grind

Common problems. Direct answers.

Challenge 1

Marketing Reports Are Always a Step Behind

The problem

Your Power BI marketing dashboard refreshes on a schedule. By the time the data lands, it's hours old. When the VP asks about yesterday's campaign performance, someone has to manually check each ad platform because the dashboard hasn't caught up.

How MCP solves it

Improvado MCP gives your AI agent access to live marketing data across all platforms. No refresh schedules, no stale dashboards — ask now, get current numbers.

Try asking

What's today's spend and conversion count across Google, Meta, and LinkedIn — live?

Answer in seconds

All data sources, one query

Challenge 2

Cross-Channel Analysis Means Manual Data Wrangling

The problem

Comparing Google Ads with Meta and LinkedIn in Power BI requires separate data connections, manual metric mapping, and custom DAX measures. Different platforms call the same thing different names — 'cost' vs 'spend' vs 'amount spent'. Every new channel adds more complexity.

How MCP solves it

Improvado harmonizes marketing data from 1,000+ platforms into one unified model. 'Cost' in Google Ads and 'spend' in Meta become the same field. Your AI agent queries across all channels in one prompt — no DAX required.

Try asking

Compare CPA and conversion volume across Google, Meta, LinkedIn, and TikTok for Q1

Full detail preserved

No data loss on export

Challenge 3

Building a New Report Takes Days, Not Minutes

The problem

A stakeholder wants to see marketing performance by geo and campaign type. In Power BI, that means: connect the data source, model the schema, write DAX measures, build visuals, test filters, share. Days of work for one question.

How MCP solves it

With Improvado MCP, you ask the question. The AI agent queries harmonized marketing data and returns the answer in seconds. No report to build, no DAX to write, no sharing to configure.

Try asking

Show me Google Ads performance by state for Q1 — ROAS, spend, and conversions

Unified data model

Compare anything side by side

👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Each role asks in natural language — the MCP server handles the complexity (rate limits, auth, schema normalization, governance) behind the scenes.

Agency CEO

Portfolio health. Client risk. Revenue signals.

Media Strategist

70% strategy, not 70% ops. Auto campaign QA.

Marketing Analyst

Zero wrangling. Cross-platform. AI narratives.

Account Manager

QBR decks auto-generated. Call prep in 30s.

Creative Director

Performance-to-brief. Predict winners before spend.

FAQ

Common questions

How is Improvado MCP different from Power BI for marketing data?

Power BI requires building reports, writing DAX, and managing data refreshes. Improvado MCP gives your AI agent instant access to harmonized marketing data from 1,000+ platforms — in plain English, no report building needed.

Does Improvado replace Power BI?

Not for general BI. Improvado MCP replaces the need to build Power BI reports for marketing analytics specifically. Campaign data from Google Ads, Meta, LinkedIn, and 1,000+ platforms is already harmonized and queryable by AI.

What marketing platforms does Improvado MCP support?

1,000+ platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major ad, CRM, and analytics tool.

Which AI tools work with Improvado MCP?

Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications.

Can AI agents also take actions on ad platforms through Improvado MCP?

Yes. AI agents can pause campaigns, adjust budgets, launch new ad groups, and optimize bids — with full governance controls and audit logging. SOC 2 Type II certified.

How long does setup take?

Under 60 seconds. Add the Improvado MCP server URL to your AI agent, authenticate, and start querying. If you're already an Improvado user, your marketing data sources are pre-connected.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II GDPR 500+ Platforms