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Building Power BI reports for every marketing question is slow. Improvado MCP gives your AI agent direct access to campaign data from 1,000+ platforms — ROAS, CPA, attribution — without DAX, without opening a report.
Your marketing data already flows through Improvado from 1,000+ platforms. Ask your AI agent for campaign performance, cross-channel attribution, and budget pacing — no Power BI license or DAX knowledge required.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Your AI agent acts on marketing data directly — pause underperformers, reallocate budget, launch campaigns — all through Improvado MCP, without bouncing between Power BI and ad platforms.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Stop relying on Power BI refresh schedules to spot problems. Improvado MCP monitors your marketing data continuously and alerts your AI agent the moment something breaks.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Your AI agent acts on marketing data directly — pause underperformers, reallocate budget, launch campaigns — all through Improvado MCP, without bouncing between Power BI and ad platforms.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Your Power BI marketing dashboard refreshes on a schedule. By the time the data lands, it's hours old. When the VP asks about yesterday's campaign performance, someone has to manually check each ad platform because the dashboard hasn't caught up.
Improvado MCP gives your AI agent access to live marketing data across all platforms. No refresh schedules, no stale dashboards — ask now, get current numbers.
Comparing Google Ads with Meta and LinkedIn in Power BI requires separate data connections, manual metric mapping, and custom DAX measures. Different platforms call the same thing different names — 'cost' vs 'spend' vs 'amount spent'. Every new channel adds more complexity.
Improvado harmonizes marketing data from 1,000+ platforms into one unified model. 'Cost' in Google Ads and 'spend' in Meta become the same field. Your AI agent queries across all channels in one prompt — no DAX required.
A stakeholder wants to see marketing performance by geo and campaign type. In Power BI, that means: connect the data source, model the schema, write DAX measures, build visuals, test filters, share. Days of work for one question.
With Improvado MCP, you ask the question. The AI agent queries harmonized marketing data and returns the answer in seconds. No report to build, no DAX to write, no sharing to configure.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
Power BI requires building reports, writing DAX, and managing data refreshes. Improvado MCP gives your AI agent instant access to harmonized marketing data from 1,000+ platforms — in plain English, no report building needed.
Not for general BI. Improvado MCP replaces the need to build Power BI reports for marketing analytics specifically. Campaign data from Google Ads, Meta, LinkedIn, and 1,000+ platforms is already harmonized and queryable by AI.
1,000+ platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Amazon Ads, Salesforce, HubSpot, GA4, and every major ad, CRM, and analytics tool.
Any MCP-compatible tool: Claude Desktop, ChatGPT, Cursor, Windsurf, and custom AI applications.
Yes. AI agents can pause campaigns, adjust budgets, launch new ad groups, and optimize bids — with full governance controls and audit logging. SOC 2 Type II certified.
Under 60 seconds. Add the Improvado MCP server URL to your AI agent, authenticate, and start querying. If you're already an Improvado user, your marketing data sources are pre-connected.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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