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Improvado's MCP server connects AMP analytics to your AI agent. Query load performance, mobile engagement, bounce rates, and conversion data from your Accelerated Mobile Pages in plain English. Works with Claude, ChatGPT, Cursor, and any MCP-compatible tool.
Ask your AI agent about AMP page load times, mobile engagement rates, scroll depth, and conversion performance — across pages, traffic sources, and date ranges. The MCP server surfaces the data without custom dashboards.
Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.
Manage AMP page configurations, update metadata, apply analytics tags, and adjust content parameters through your AI agent — without navigating implementation files manually.
250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.
Configure your AI agent to monitor AMP performance continuously. Get alerts when page load times regress, engagement rates fall below threshold, or AMP validation errors appear — before they affect search rankings or conversions.
Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.
Manage AMP page configurations, update metadata, apply analytics tags, and adjust content parameters through your AI agent — without navigating implementation files manually.
Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.
Teams want to know if AMP pages actually outperform standard mobile pages for their content. Answering this requires joining analytics data from AMP-specific events with standard page metrics, controlling for traffic source and content type. It's a multi-step SQL exercise most analytics teams defer indefinitely.
Improvado normalizes AMP analytics alongside standard web analytics in one data model. Ask the MCP server for a direct comparison of AMP vs. non-AMP performance on load time, engagement, and conversions — across content types and traffic sources, in one query.
AMP validation errors cause pages to fall out of Google's AMP cache, degrading load times and potentially dropping them from search features. Most teams only notice after traffic drops — because monitoring AMP errors requires checking Search Console manually or maintaining a custom scraper.
Ask the MCP server to surface AMP validation errors from Search Console data, track error frequency over time, and alert when new errors appear. The AI agent monitors the signal automatically — without manual checking.
Conversions on AMP pages are often under-attributed in ad platforms because the standard pixel fires differently in the AMP environment. Media buyers end up optimizing campaigns on incomplete conversion data, overspending on channels that underperform on actual mobile outcomes.
Improvado joins AMP conversion events with ad platform data using consistent attribution logic. Ask the MCP server for true AMP conversion rates by campaign and channel — reconciling what AMP analytics sees with what ad platforms report.
Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.
Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.
AMP (Accelerated Mobile Pages) is Google's open-source framework for fast-loading mobile web pages. AMP generates its own analytics events and performance data that lives separately from standard web analytics. An MCP server makes that data queryable by AI agents in natural language — without custom API scripts.
Page load performance, user engagement metrics (scroll depth, time-on-page), conversion events, bounce rates, traffic source breakdowns, AMP validation status, and comparison data against non-AMP pages. Improvado normalizes AMP analytics alongside Google Analytics and other web analytics platforms.
Any tool supporting the Model Context Protocol: Claude Desktop, ChatGPT, Cursor, Windsurf, Gemini, and custom applications using the MCP HTTP transport.
Yes. Improvado normalizes AMP data alongside Search Console, Google Ads, and analytics platforms in one model. The MCP server can answer questions about AMP search ranking impact, paid conversion attribution, and organic performance — combining all sources in one query.
Yes. Improvado is SOC 2 Type II certified. All API credentials and OAuth tokens are stored in an encrypted vault. Queries run through Improvado's secure proxy — no credentials are exposed to the AI tool.
If your web analytics and Search Console accounts are already connected in Improvado, AMP data is available immediately. For Claude Desktop or Cursor, one configuration line activates the MCP server. Initial setup for new accounts takes under 20 minutes.
Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.
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