Integrate PulsePoint and AOL Advertising data into a single marketing dashboard

With Improvado you can merge marketing data from PulsePoint and AOL Advertising on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect PulsePoint and AOL Advertising to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from PulsePoint

PulsePoint is a company that uses real-time data to transform healthcare. The platform offers a customer-centric view of healthcare companies’ digital marketing performance. PulsePoint’s solution, HCP365, provides high-level measurement and reporting across all digital channels, like websites, paid ad campaigns, search campaigns, and email campaigns.At Improvado, we arrange all the data generated by HCP365 to prepare it for a thorough analysis. With all data stored in a dedicated data warehouse, you can easily access it for marketing reporting. Additionally, we streamline data to all popular visualization tools to provide an overview of your marketing efforts from a completely different perspective.

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

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FAQ

Streamlining data from PulsePoint

PulsePoint is a company that uses real-time data to transform healthcare. The platform offers a customer-centric view of healthcare companies’ digital marketing performance. PulsePoint’s solution, HCP365, provides high-level measurement and reporting across all digital channels, like websites, paid ad campaigns, search campaigns, and email campaigns.At Improvado, we arrange all the data generated by HCP365 to prepare it for a thorough analysis. With all data stored in a dedicated data warehouse, you can easily access it for marketing reporting. Additionally, we streamline data to all popular visualization tools to provide an overview of your marketing efforts from a completely different perspective.

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

AOL Advertising integration with other services

Streamlining data from AOL Advertising

AOL Advertising helps marketers, enterprises, and agencies promote their products and services via the AOL news platform. Improvado created a connector that extracts marketing data from AOL via the API and streamlines all data to your dedicated storage. With this AOL connector, you can monitor how users interact with your integrated ads, track the cost-per-lead, and keep an eye on creatives that attract the most people. Having all this information visualized, you can draw up comprehensive marketing reports that reveal previously overlooked insights.

AOL Advertising integration with other services

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How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect PulsePoint and AOL Advertising data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from AOL Advertising and PulsePoint to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate PulsePoint and AOL Advertising?

Joining PulsePoint and AOL Advertising allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating PulsePoint and AOL Advertising. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze AOL Advertising and PulsePoint data in a single tool

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