Connect Zoom to Metabase for Unbiased Marketing Insights

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What is Zoom?

Zoom is a leading video conferencing and collaboration platform that enables enterprise companies to conduct virtual meetings, webinars, and online training sessions. By using Zoom, organizations can streamline communication, improve productivity, and reduce travel expenses. The platform offers a range of features such as HD video and audio, screen sharing, recording, and integrations with other popular business tools.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that allows users to easily analyze and visualize their data. With Metabase, enterprises can create interactive dashboards, customize visualizations, and share insights across teams. This powerful tool helps organizations make data-driven decisions by providing a user-friendly interface to explore complex datasets. Metabase can be easily integrated with various data sources, enabling businesses to centralize their data and extract valuable insights.

Connecting Zoom to Metabase

Connecting Zoom to Metabase can be achieved through several methods. Here are some possible approaches:

  • Using APIs: Utilize Zoom's APIs to extract data and import it into Metabase. This method involves writing custom scripts to call the APIs, parse the JSON responses, and insert the data into a database that can be connected to Metabase.
  • Exporting Data: Export your Zoom data as a CSV or Excel file and import it into a database that can be connected to Metabase. This approach might require manual efforts to clean and prepare the data for analysis.
  • Third-Party Connectors: Some third-party tools and connectors can help you to automate the process of extracting data from Zoom and loading it into Metabase. These tools can save time and effort by handling data extraction, transformation, and loading (ETL) processes for you.
  • Improvado: As a more efficient alternative, you can use Improvado to connect Zoom to Metabase. Improvado is a powerful marketing analytics platform that simplifies the process of extracting, transforming, and loading data from various sources into BI tools like Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zoom to Metabase with Improvado

Improvado is the best solution for connecting Zoom to Metabase for several reasons. First, it provides a seamless data extraction and transformation process that can handle complex data structures. With Improvado, you can access and analyze all metrics and dimensions available from Zoom without writing any custom code. The platform also offers centralized data management, allowing users to consolidate data from multiple sources and visualize it in Metabase.

Moreover, Improvado offers a high level of customization, enabling companies to tailor their data pipeline according to their unique needs. The platform is built to handle large volumes of data, ensuring that your marketing and sales data is always up-to-date and ready for analysis. Additionally, Improvado provides exceptional customer support, assisting users throughout the entire data integration process.

Summary of connection Zoom to Metabase

In summary, connecting Zoom and Metabase is an essential process for organizations looking to leverage the full potential of their marketing and sales data. By using Improvado, businesses can benefit from a scalable, customizable solution that simplifies the process of linking these two powerful platforms. With Improvado, enterprise companies can centralize their data, visualize large volumes of information, and make data-driven decisions faster and more efficiently. To learn more about how Improvado can help you connect Zoom to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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