Data sources
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Acoustic (Silverpop)

Acoustic Data Integration | Connect Email Campaign Data

Connect Acoustic (formerly Silverpop) email marketing data to your analytics infrastructure through Improvado's automated pipeline. Extract campaign metrics, customer engagement data, and automation performance seamlessly.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Acoustic to your data warehouse

Improvado integrates with Acoustic's APIs to extract email campaign performance, list management data, and customer engagement metrics automatically. The connection pulls open rates, click-through rates, bounces, and conversion data from all campaigns and automations. Scheduled data refreshes ensure your analytics team has current email insights without manual CSV exports. Campaign and contact data flows directly from Acoustic to your chosen data destination.

Acoustic (Silverpop) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Acoustic (Silverpop) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified email data across marketing platforms

Acoustic email data integrates seamlessly with your other marketing channels through Improvado's Marketing Common Data Model. Email engagement metrics normalize alongside CRM data, web analytics, and advertising platforms for comprehensive customer analysis. This unified approach reveals how email marketing contributes to conversions across all touchpoints. Cross-platform customer lifetime value calculations become accurate with properly normalized Acoustic data.

Use Cases

What users ask their Acoustic (Silverpop) integration

Cross-channel
Analyze email campaign impact on website conversions and sales funnel progression
6 hrs → 20 min
Budget optimization
Optimize email segmentation by combining Acoustic data with CRM and web behavior analytics
Manual → auto
Executive reporting
Create automated executive dashboards showing email contribution to overall marketing ROI
5 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Acoustic campaign data can Improvado extract?
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Improvado extracts comprehensive email metrics including open rates, click rates, bounces, and conversions from Acoustic campaigns. The integration also pulls list growth data, segmentation performance, and automation workflow results. Contact engagement history and unsubscribe data are included in the automated extraction.
How frequently does Acoustic data update in my warehouse?
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Acoustic data refreshes based on your configured schedule, typically daily or multiple times daily for active campaigns. Improvado handles API rate limiting and ensures data integrity during each refresh cycle. You can modify refresh frequency depending on your email campaign optimization needs.
Can I analyze Acoustic data with other email platforms?
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Yes, Improvado normalizes Acoustic data alongside other email platforms like Mailchimp, Constant Contact, and SendGrid. The Marketing Common Data Model standardizes metrics across platforms for direct comparison. This enables comprehensive email marketing analysis without manual data harmonization.
Which analytics tools work with Acoustic integration?
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Acoustic data connects to BigQuery, Snowflake, Redshift, and Azure data warehouses through Improvado. The platform also integrates with Tableau, Power BI, and Looker for data visualization. Automated data flows ensure your preferred analytics tools have current Acoustic insights.
How does the Acoustic API connection work?
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Improvado manages Acoustic API authentication and maintains secure connections automatically after initial setup. The platform handles authentication token refresh and API rate limiting for reliable data extraction. No ongoing technical maintenance is required once the integration is configured.
What segmentation insights are available from Acoustic?
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Acoustic provides detailed segmentation performance data including open rates, click rates, and conversion rates by customer segment. The integration extracts demographic and behavioral segment effectiveness metrics. Improvado also pulls A/B testing results and dynamic content performance data from Acoustic campaigns.