Connect Sendinblue to Tableau with Zero API Maintenance

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What is Sendinblue?

Sendinblue is a powerful marketing platform that allows enterprise companies to manage their email marketing, SMS marketing, and marketing automation efforts. Its features include campaign creation, contact management, and performance tracking. By using Sendinblue, businesses can benefit from improved marketing efficiency, higher customer engagement, and better audience targeting.

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) tool that helps enterprises make data-driven decisions. With its user-friendly interface, Tableau allows users to create interactive and shareable dashboards, analyze trends, and spot patterns in their data. The platform supports a wide range of data sources, making it a popular choice for businesses looking to gain insights from diverse datasets and improve their overall decision-making process.

Connecting Sendinblue to Tableau

Connecting Sendinblue to Tableau can be achieved through the following steps:

  • Export your Sendinblue data as a CSV or Excel file. This can be done by navigating to the reporting section in Sendinblue and selecting the desired data to export.
  • Import the exported data into Tableau. Open Tableau and connect to the data source by selecting the "Text File" option and locating the exported Sendinblue file.
  • Prepare and clean the data in Tableau. This may involve filtering out irrelevant data, renaming columns, or combining multiple data sources.
  • Create your Sendinblue dashboard in Tableau by dragging and dropping the desired metrics and dimensions onto the canvas.
  • Customize and share your Sendinblue dashboard with your team. Add interactive elements such as filters, sliders, and tooltips to make the dashboard more user-friendly and informative.
  • Consider using a dedicated data connector for Tableau Sendinblue, such as Improvado, for a more streamlined and automated data integration process. This will allow you to load data from Sendinblue to Tableau more efficiently and with greater accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Sendinblue to Tableau with Improvado

Improvado is the ideal solution for connecting Sendinblue to Tableau, as it offers several advantages over traditional data integration methods. By using Improvado's data connector for Tableau Sendinblue, you can automate the data extraction process and gain access to a wide range of metrics and dimensions that can be automatically extracted from your Sendinblue data source. This not only saves time and resources but also ensures that your data is always up-to-date and accurate.

Furthermore, Improvado offers a high level of customization, allowing you to combine data from multiple marketing platforms and create custom reports tailored to your business needs. The platform is built to handle large volumes of data, making it perfect for enterprise companies with complex marketing operations.

Summary of connection Sendinblue to Tableau

In summary, connecting Sendinblue and Tableau is a powerful combination that enables businesses to visualize and analyze their marketing data more effectively. By using Improvado to connect Sendinblue to Tableau, enterprise companies can benefit from a scalable, customizable solution that not only simplifies the data integration process but also provides access to a wealth of valuable marketing insights. Improvado's ability to process large volumes of data and centralize marketing and sales data, coupled with its exceptional customer support, make it the ideal choice for businesses looking to take their marketing analytics to the next level. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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