Connect Sendgrid to Excel Power Query for Insightful Visualizations

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What is Sendgrid?

Sendgrid is a cloud-based email service provider that helps enterprise companies streamline their email marketing campaigns and transactional emails. By using Sendgrid, businesses can effectively manage email deliverability, sender reputation, and email analytics, which in turn, improves customer engagement and retention. Sendgrid offers various APIs and integrations, making it easy to connect with other platforms and tools.

What is Excel Power Query?

Excel Power Query is a data transformation and data import tool within Microsoft Excel that enables users to connect to various data sources, cleanse, and transform data. Enterprise companies benefit from using Excel Power Query to import, analyze, and visualize large volumes of data without the need for extensive manual manipulation. This powerful tool makes it easy to create custom reports, dashboards, and actionable insights, leading to more informed decision-making and improved business performance.

Connecting Sendgrid to Excel Power Query

Connecting Sendgrid to Excel Power Query can be done through several methods:

  • Using the Sendgrid API: You can connect Sendgrid to Excel Power Query by utilizing Sendgrid's API to extract data from your Sendgrid account. This method requires some knowledge of APIs and JSON formatting.
  • Exporting CSV files: Another option is to export your Sendgrid data as CSV files and then import them into Excel Power Query for further analysis.
  • Third-party connectors: Some third-party tools and data connectors exist that can facilitate the connection between Sendgrid and Excel Power Query.
  • Using Improvado: Instead of the methods mentioned above, you can use a dedicated marketing analytics platform like Improvado, which offers a complete data extraction and load solution, seamlessly connecting Sendgrid to Excel Power Query with minimal manual intervention.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Sendgrid to Excel Power Query with Improvado

Improvado is the best solution for connecting Sendgrid to Excel Power Query because it streamlines the entire process, saving you time and effort. With Improvado, you don't need to worry about API limitations or manual data exports. The platform automatically extracts and transforms data from Sendgrid, ensuring that it is ready to be imported into Excel Power Query for analysis and visualization. Furthermore, Improvado provides a comprehensive list of metrics and dimensions that can be extracted from Sendgrid, allowing you to create custom reports and dashboards tailored to your specific needs. The platform is built to handle large volumes of data, making it an ideal solution for enterprise companies looking to centralize and streamline their marketing analytics process.

Summary of connection Sendgrid to Excel Power Query

In summary, connecting Sendgrid and Excel Power Query is a valuable process that enables enterprise companies to analyze and visualize their email marketing data more efficiently. Using a platform like Improvado, businesses can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, ensuring that decision-makers have access to accurate and up-to-date information. To learn more about how Improvado can help your business connect Sendgrid to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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