Data sources
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Sendgrid

SendGrid Integration for Email Performance Analytics

Access delivery rates, engagement metrics, and email statistics from SendGrid. Compare transactional email performance across your tech stack.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect SendGrid to your data warehouse

Improvado connects directly to SendGrid's API to extract email delivery metrics, engagement data, and campaign performance. The integration pulls data on deliverability rates, opens, clicks, bounces, and spam reports automatically. Data refreshes run on your schedule with support for both transactional and marketing email analytics. No manual webhook configuration or event data parsing required.

Sendgrid Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Sendgrid + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified email analytics across marketing channels

SendGrid data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Email metrics align with campaign data from advertising platforms and CRM systems using standardized field names. You can analyze email performance against other channels, calculate comprehensive attribution models, and optimize customer communication strategies. All data appears in your warehouse with consistent naming and formatting.

Use Cases

What users ask their Sendgrid integration

Cross-channel
Compare transactional email performance against marketing campaigns across channels.
7 hrs → 12 min
Budget optimization
Track email deliverability issues and optimize sender reputation by domain.
5 hrs → auto
Executive reporting
Build automated reports combining email metrics with customer lifecycle data.
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What SendGrid metrics does Improvado extract?
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Improvado extracts delivery rates, opens, clicks, bounces, spam reports, unsubscribes, and reputation metrics. The integration also pulls transactional email data, template performance, and sender authentication statistics.
How often does SendGrid data refresh in my warehouse?
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You can set refresh schedules from every 15 minutes to daily intervals. Most customers refresh SendGrid data every 1-2 hours to monitor deliverability and engagement in near real-time.
Does the integration include both marketing and transactional emails?
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Yes, Improvado extracts data from both SendGrid's marketing campaigns and transactional email APIs. You can analyze performance across all email types in unified dashboards and reports.
Can I get historical SendGrid email data?
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Yes, Improvado can extract historical email data going back up to 30 days for detailed events and longer for aggregate statistics. The historical backfill typically completes within 12-24 hours.
What destinations support SendGrid data from Improvado?
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Improvado loads SendGrid data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data directly to Tableau, Power BI, Looker, and 50+ BI platforms.
How does Improvado handle SendGrid webhook data?
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Improvado can process SendGrid webhook events for real-time email tracking or use API polling for scheduled data extraction. The platform automatically handles event deduplication and data formatting for your warehouse.