Connect Localytics to Tableau for Unbiased Marketing Insights

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What is Localytics?

Localytics is a powerful mobile engagement platform that provides enterprise companies with robust app analytics and marketing solutions. By leveraging Localytics' data-driven insights, businesses can enhance user experiences, increase app engagement, and drive retention and revenue. With its rich feature set, Localytics enables businesses to make informed decisions and optimize their mobile strategies.

What is Tableau?

Tableau is a leading data visualization and business intelligence tool that helps enterprise companies analyze, visualize, and share their data. With its intuitive interface, Tableau empowers users to convert raw data into actionable insights, allowing for more informed decision-making. Companies benefit from Tableau's ability to handle large volumes of data, seamless integration with various data sources, and customizable visualizations that provide clear, concise insights.

Connecting Localytics to Tableau

  • Before connecting Localytics to Tableau, ensure that you have access to both platforms and the necessary API credentials.
  • Export the desired data from Localytics using their API or a third-party data extraction tool.
  • Load the extracted data into a format that Tableau can process, such as a CSV, Excel, or JSON file.
  • Import the formatted data into Tableau using its built-in data connector functionality.
  • Create custom visualizations and dashboards in Tableau to analyze and explore the Localytics data.
  • Regularly update and sync the data by scheduling automated data refreshes in Tableau.
  • Consider using a solution like Improvado to simplify the process of connecting Localytics to Tableau and eliminate manual data extraction and transformation tasks.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Localytics to Tableau with Improvado

Improvado is the ideal solution for connecting Localytics data to Tableau, thanks to its seamless integration and advanced analytics capabilities. With Improvado, you can quickly and easily extract, transform, and load data from Localytics into Tableau, without the need for manual data manipulation or complex coding. Improvado's pre-built data connectors and extensive library of metrics and dimensions ensure that you have access to the most relevant and accurate data for your analysis. Furthermore, Improvado's scalable infrastructure and ability to handle large volumes of data make it the perfect choice for enterprise-level companies.

Summary of connection Localytics to Tableau

In summary, connecting Localytics and Tableau allows businesses to leverage the power of both platforms and unlock valuable insights. By using Improvado, companies can simplify this process, benefiting from its scalability, customization options, and unparalleled customer support. Additionally, Improvado allows businesses to centralize their marketing and sales data, ensuring that decision-makers always have access to the most up-to-date and accurate information. To learn more about how Improvado can help you connect Localytics and Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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