Connect Jira to Looker for Insightful Visualizations

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Jira?

Jira is a popular project management and issue tracking software developed by Atlassian. It helps enterprise companies manage their projects, track progress, and collaborate effectively across teams. Jira's customizable workflows, real-time reporting, and powerful search capabilities make it an essential tool for large organizations to optimize their project management processes and ensure timely project delivery.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that enables organizations to explore, analyze, and visualize their data. With its user-friendly interface, powerful data modeling capabilities, and seamless integration with various data sources, Looker helps enterprise companies make data-driven decisions, optimize business processes, and uncover valuable insights. Its easy-to-use dashboards, advanced data exploration features, and robust API make Looker a go-to solution for organizations seeking a comprehensive and scalable analytics solution.

Connecting Jira to Looker

Connecting Jira to Looker can be achieved through several steps:

  • Export Jira data: Start by exporting your Jira data in a format that can be easily ingested by Looker, such as CSV or JSON.
  • Prepare the data: Clean, transform, and normalize the exported Jira data to ensure it's in a format that can be easily analyzed and visualized in Looker.
  • Load the data into a database: Import the prepared Jira data into a database that's compatible with Looker, such as Google BigQuery, Amazon Redshift, or Snowflake.
  • Configure the data connection in Looker: Set up a connection between Looker and the database where your Jira data is stored. This involves providing the necessary credentials and configuring the database connection settings in Looker's admin panel.
  • Create a Jira data model in Looker: Design a data model in Looker to define how the Jira data should be structured, organized, and related within the BI platform. This is crucial for enabling seamless data analysis and visualization.
  • Build Jira dashboards and reports in Looker: Leverage Looker's powerful data visualization capabilities to create custom Jira dashboards and reports that provide valuable insights into your project management processes.
  • Consider using Improvado: Instead of manually connecting Jira to Looker, you can streamline the process by using a dedicated data connector like Improvado. This eliminates several steps, making it easier and more efficient to extract and load Jira data into Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Jira to Looker with Improvado

Improvado is a powerful marketing analytics platform that can simplify the process of connecting Jira to Looker. With its end-to-end data pipeline, Improvado automates the extraction, transformation, and normalization of Jira data, making it easy to import it into Looker for analysis and visualization. By using Improvado, you can access a wide variety of metrics and dimensions from Jira, enabling more in-depth insights and better decision-making.

Choosing Improvado as your solution for connecting Jira to Looker has several advantages, including:

  • Scalability: Improvado is designed to handle large volumes of data, making it suitable for enterprise-level organizations.
  • Customization: With Improvado, you can tailor the data extraction and transformation process to meet your organization's unique requirements, ensuring your Jira data is structured optimally for use in Looker.
  • High-quality customer support: Improvado offers dedicated and knowledgeable customer support to help you troubleshoot any issues and ensure a seamless integration between Jira and Looker.
  • Centralization of marketing and sales data: In addition to Jira, Improvado can connect with a wide range of marketing and sales data sources, allowing you to centralize and analyze all your data in one place.

Summary of connection Jira to Looker

In summary, connecting Jira and Looker can provide valuable insights into your project management processes and help drive data-driven decision-making. By using Improvado as your data connector, you can streamline the integration process, access a wide range of Jira metrics and dimensions, and benefit from a scalable, customizable platform with exceptional customer support. If you're interested in learning more about how Improvado can help you connect Jira to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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