Connect Chartmogul to Tableau with Zero API Maintenance

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What is Chartmogul?

Chartmogul is a powerful subscription analytics platform designed for enterprise companies. Its features allow businesses to track key metrics such as customer lifetime value, churn rate, and revenue growth. By using Chartmogul, enterprises can gain valuable insights into their subscription performance, identify trends, and make data-driven decisions to drive growth and customer retention.

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) tool that enables enterprise companies to transform complex data into easy-to-understand visuals. By using Tableau, organizations can quickly analyze large volumes of data, uncover hidden patterns, and make informed decisions based on their findings. Tableau's interactive dashboards and advanced data analytics capabilities make it a go-to choice for businesses looking to gain actionable insights from their data.

Connecting Chartmogul to Tableau

Connecting Chartmogul to Tableau can be done in several ways:

  • Directly access Chartmogul's API and pull data into Tableau using the Web Data Connector (WDC).
  • Use a third-party data connector for Tableau and Chartmogul, such as an ETL (Extract, Transform, Load) tool, to automate data extraction and transformation.
  • Export data from Chartmogul into a CSV file, and then import the file into Tableau for analysis.
  • Utilize Improvado's advanced marketing analytics platform to seamlessly extract data from Chartmogul and load it into Tableau. This eliminates the need for manual data extraction and transformation, and provides a more efficient and scalable solution for connecting Chartmogul to Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Chartmogul to Tableau with Improvado

Improvado stands out as the best solution for connecting Chartmogul to Tableau, offering numerous advantages over other methods. With Improvado, you can easily access a wide range of metrics and dimensions from Chartmogul without the need for manual data extraction. Improvado's platform is specifically designed to handle large volumes of data, providing a scalable solution for enterprise businesses.

Additionally, Improvado allows for customization and flexibility in data transformation and normalization, ensuring that your data is tailored to your specific needs. Their commitment to high-quality customer support means you'll have expert assistance throughout the entire process of connecting Chartmogul to Tableau.

Summary of connection Chartmogul to Tableau

In summary, connecting Chartmogul and Tableau can provide valuable insights into your subscription business performance. Using Improvado as your data integration solution offers scalability, customization, and the ability to process large volumes of data with ease. Furthermore, Improvado centralizes your marketing and sales data, making it easy to visualize and analyze in Tableau. If you're interested in learning more about how Improvado can help you connect Chartmogul to Tableau, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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