Data sources
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Chartmogul

ChartMogul Integration for Subscription Intelligence

Import MRR, churn rates, and customer lifetime value metrics from ChartMogul's analytics platform. Build comprehensive revenue dashboards in Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect ChartMogul to your data stack

Improvado connects to ChartMogul's API to extract monthly recurring revenue, customer churn metrics, subscription analytics, and cohort data automatically. The platform pulls data on schedules you define, from real-time updates to daily refreshes depending on your reporting cadence. ChartMogul subscription data flows directly into BigQuery, Snowflake, or your preferred BI tool without manual exports. Pre-configured connectors handle authentication and data mapping, reducing setup time from days to minutes.

Chartmogul Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Chartmogul + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified subscription data across platforms

Improvado's Marketing Common Data Model standardizes ChartMogul subscription metrics with data from your marketing, sales, and support platforms. MRR data from ChartMogul aligns with customer acquisition costs from Google Ads, sales cycle data from Salesforce, and support ticket volumes from Zendesk. This normalization enables complete revenue attribution analysis, connecting marketing spend to subscription growth and churn patterns. Teams analyze customer journeys from first touchpoint through subscription lifecycle using consistent data formats.

Use Cases

What users ask their Chartmogul integration

Cross-channel
Connect marketing spend to subscription revenue and calculate true customer acquisition ROI
12 hrs → 30 min
Budget optimization
Analyze churn patterns against support interactions and product usage data
8 hrs → 20 min
Executive reporting
Build executive dashboards tracking MRR growth, churn, and customer lifetime value trends
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What ChartMogul metrics can Improvado extract?
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Improvado extracts MRR, ARR, churn rates, customer lifetime value, subscription plans, billing intervals, and cohort analysis data from ChartMogul. The platform also captures customer segmentation data and revenue recognition metrics for comprehensive subscription analytics.
How frequently can ChartMogul data sync to my warehouse?
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ChartMogul data can refresh every hour, daily, or on custom schedules based on your subscription reporting needs. Most SaaS companies choose daily syncs to track MRR changes and weekly updates for cohort analysis.
Can I combine ChartMogul data with marketing attribution?
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Yes, Improvado connects ChartMogul subscription data with marketing platforms like Google Ads, Facebook, and HubSpot. You can track how marketing campaigns influence subscription growth, calculate customer acquisition costs, and measure marketing ROI on subscription revenue.
Does the integration support ChartMogul custom segments?
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Improvado automatically extracts custom customer segments and tags from ChartMogul. Segmentation data maintains its structure for analysis while being normalized with other platform data in your warehouse.
Which data warehouses work with ChartMogul integration?
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ChartMogul data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and connects to Tableau, Power BI, Looker for visualization. The normalized data format works consistently across all supported destinations.
How do I authenticate ChartMogul with Improvado?
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Use your ChartMogul API key to connect through Improvado's interface. Select the specific metrics and date ranges you need, choose your destination warehouse, and set your sync schedule. Initial data backfill typically completes within a few hours depending on your subscription history.