Connect Amazon Attribution to Metabase Without SQL

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What is Amazon Attribution?

Amazon Attribution is a powerful analytics tool that allows enterprise companies to evaluate the performance of their marketing campaigns across various channels. By measuring the impact of ads on consumer behavior, businesses can optimize their advertising strategies, resulting in increased sales and improved return on investment (ROI). Amazon Attribution provides insights into how customers discover, research, and purchase products on Amazon, enabling marketers to make data-driven decisions for better campaign performance.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that helps enterprise companies analyze and visualize their data to make informed decisions. With its user-friendly interface, Metabase allows users to explore data through custom dashboards, reports, and visualizations without requiring any coding skills. By leveraging Metabase, businesses can gain actionable insights and improve their overall performance across various departments, including marketing, sales, and operations.

Connecting Amazon Attribution to Metabase

To connect Amazon Attribution to Metabase, follow these steps:

  • First, ensure you have access to both Amazon Attribution and Metabase accounts with the necessary permissions.
  • Export your Amazon Attribution data by selecting the desired metrics, dimensions, and date range. This process typically results in a CSV or Excel file.
  • Prepare the exported data for importing into Metabase by cleaning and transforming it, ensuring it's in a format that Metabase can recognize.
  • Import the data into Metabase by creating a new database and table, then uploading the prepared data file.
  • Configure the Metabase data model to reflect the imported data. This includes setting up fields, types, and relationships between tables.
  • Create custom dashboards, reports, and visualizations in Metabase using the Amazon Attribution data to gain actionable insights and inform marketing decisions.
  • Alternatively, you can simplify the entire process by using Improvado, an all-in-one data connector for Metabase Amazon Attribution integration, which automates data extraction, transformation, and loading (ETL) from Amazon Attribution to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Metabase with Improvado

Connecting Amazon Attribution to Metabase with Improvado offers several advantages over manual methods. Improvado is a scalable and customizable solution that can handle large volumes of data, making it an ideal choice for large enterprises. The platform extracts data from Amazon Attribution, transforms it into a compatible format, and loads it into Metabase seamlessly, eliminating the need for manual data cleaning and transformation.

Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Amazon Attribution, allowing businesses to gain deeper insights and make more informed decisions. Additionally, Improvado centralizes marketing and sales data, enabling businesses to analyze their performance across multiple platforms and channels in one place.

With its high level of customer support, Improvado ensures a smooth and efficient integration process, making it the best choice for connecting Amazon Attribution to Metabase.

Summary of connection Amazon Attribution to Metabase

In summary, connecting Amazon Attribution and Metabase offers enterprise companies the opportunity to analyze and visualize their marketing data, leading to better decision-making and improved campaign performance. Improvado's scalable, customizable, and user-friendly solution simplifies the integration process, allowing businesses to focus on gaining actionable insights from their data.

By centralizing marketing and sales data, Improvado helps companies analyze their performance across multiple platforms and channels in one place. With its ability to process large volumes of data and provide high-quality customer support, Improvado is the clear choice for a seamless and efficient Amazon Attribution to Metabase connection. To learn more or get started, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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