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Skai campaign performance, bid optimization, and cross-channel metrics flow directly into Power BI. No manual exports or data silos.
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Improvado connects to Skai's API to extract performance data across search, social, and commerce advertising campaigns. Our connector pulls spend, conversions, ROAS, and audience metrics from all channels managed within Skai. Data updates every hour to reflect current campaign performance and budget allocation. Automated extraction eliminates manual report downloads and data entry errors.
Skai data flows into Improvado's Marketing Common Data Model, creating consistent metrics across Google Ads, Facebook, Amazon, and other platforms. This normalization enables true cross-channel performance comparison and budget optimization. Attribution analysis becomes accurate when Skai-managed campaigns connect with organic, email, and direct traffic data. Build comprehensive media mix models with standardized conversion and revenue metrics.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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