Ninjacat vs Alooma vs Improvado vs Adstage vs Alight Analytics

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Calling all marketers and agencies who are running campaigns across platforms like Facebook, Linkedin, and Adwords!

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Collecting all of that data into one place for is a manual and tedious process, I know first hand.

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It takes 20-30 hours a week just to log into each platform, export data, and upload it into excel or a BI tool like Tableau.

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Luckily, companies like improvado.io are working to solve this problem by automating data aggregation and reporting for marketers.

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That way, marketers can view all their data in one place, in real time.

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Stop wasting your time in spreadsheets and start thinking strategically for your business and optimizing campaigns.

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In this post, I will compare the differences between some of the leading platforms, Ninjacat vs Alooma vs Improvado vs Adstage vs Alight Analytics. I will rate them from 1-5 stars based on the best tool for marketing data aggregation.

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Want to read a comparison of the top 14 marketing analytics tools? Click here.

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Read carefully because they are all different!

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Improvado.io

What is improvado.io?

Improvado.io is a marketing analytics platform created by marketers for marketers. This aggregation tool lets you gather all of your data into one destination, with real-time dashboards and automated reports.

Who should use improvado.io?

The improvado platform was created to specifically focus on the marketing dilemma, so it can basically connect to any platform used by marketers. Along with integrating with virtually every marketing platform, the integrations run rather deep and include both keyword and ad level data. This allows marketers to view the entire picture. The marketing tool is simple and fairly intuitive, and doesn’t require any assistance from developers for implementation.

The customer service representatives are perhaps the platform’s main benefit. Improvado.io includes highly attentive customer support with every platform package. The customer service representatives help with building custom dashboards and integrations, making sure your data is visualized just how you want it to be. In addition to being able to view your data in the improvado dashboard, data can also be sent to a warehouse, extracted and downloaded, and visualized in whichever BI tool you desire, including Tableau and Looker.

Pros:

Aggregate all of your data in a single destination in real-time
No developer assistance needed
Manual reporting time reduced by up to ninety percent
Full support from customers service reps
Completely customizable with custom integrations and metrics
Deep, granular integrations let you see ad and keyword level data.
Good for managing campaigns for multiple clients and campaigns across several platforms

Cons:

Initial back and forth with customer support may be needed to get dashboard and reports set up to look the way you want.
More granular features can be a little complicated, but the customers service representatives are great with walking people through problems.

Improvado.io Pricing:

Pricing for improvado.io is on a custom basis. You can set up a call with the company, and they will assess your needs and share details of the pricing with you.

Improvado.io Integrations

Improvado.io has over 80 integrations with plans to increase integrations to 500 by the end of 2018.
You can also have custom integrations built for any data source you may need.

Link

Improvado.io

Video

https://youtu.be/KYTFA7bfn7Q

Special Offer

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Ninjacat

What is Ninjacat?

Ninjacat is a supposedly all-in-one tool for marketing analytics, focusing on budget monitoring, PPC reporting, and SEO reporting.

Who should use Ninjacat?

The tool is designed to be an all-in-one platform to help digital marketers and agencies with reporting, call tracking, and monitoring. Ninjacat integrates with the commonly used social media, SEO, PPC, call tracking, and display channels used by marketers, offering a way to automate reporting and monitor campaigns and budgets. The tool boasts that it offers over 750 data sources. If you need a single platform for SEO, PPC, and other reporting, Ninjacat may be a good option, however, the cost may be a bit too much for small businesses.