Thoughtspot alternatives for marketing teams

Are currently using the Thoughtspot or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Thoughtspot.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What is Thoughtspot? ThoughtSpot is a data analytics software solution powered by a robust relational search engine. Working like Google or Bing, users are able to type in keyword terms into a search box and get answers to their data questions. Thoughtspot presents the search results as best-fit visualizations so users can easily analyze data, create reports and build dashboards without relying on help from the IT department.

Website:
https://www.thoughtspot.com/
Year founded::
2012
Company size:
200 - 500

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Who should use Thoughtspot?

With ThoughtSpot, search makes it easy for anyone to build their own reports and dashboards without the help from IT.

Use Cases

Pricing

You will need to contact the company for details about about pricing.

Integrations

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Top 10 Alternatives to Thoughtspot in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Get a tour around the product from the Improvado team

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What is Birst? Birst is a web-based networked business intelligence and analytics tool that connects insights from various teams, allowing them to make more informed decisions, and offering automation and optimization for the entire BI process. Birst’s unique BI approach connects every user to a shared analytical network that can easily be accessed and extended.

Year founded:
2004
Company size:
200 - 500

Birst

What is Birst? Birst is a web-based networked business intelligence and analytics tool that connects insights from various teams, allowing them to make more informed decisions, and offering automation and optimization for the entire BI process. Birst’s unique BI approach connects every user to a shared analytical network that can easily be accessed and extended.

https://www.birst.com/
Year founded
2004
Company size
200 - 500

Birst

Who should use Birst?

The shared network of analytics offered by Birst delivers agility for business users while maintaining IT governed oversight. The tool focuses on solving one of the biggest challenges in data analytics, which is establishing trust in data from several different sources within the enterprise.

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Birst offers a free trial of its tool. You will need to contact the company, however, for price details.

Integrations

Pros

  • Collaborative workspace makes it easy to share data
  • Great customer support
  • Easily integrate/implement into existing sites
  • Visualizer and designer tools provide the ability for custom reports

Cons

  • Setting up a report and drilling across to the desired view can take a while
  • Users say it is fairly expensive
  • Can take a long time to load if it is a big data set
  • Tedious to update all different instances
  • Steep learning curve

Alternatives

Yellowfin lets you to easily visualize and explore your data with advanced data visualization and Data Discovery capabilities.

Year founded:
2003
Company size:
50 - 200

Yellowfin

Yellowfin lets you to easily visualize and explore your data with advanced data visualization and Data Discovery capabilities.

https://www.yellowfinbi.com/
Year founded
2003
Company size
50 - 200

Yellowfin

Yellowfin lets you to easily visualize and explore your data with advanced data visualization and Data Discovery capabilities. Just connect to any of your favorite data sources and start uncovering patterns, identifying trends and discovery insights. No coding is required to use Yellowfin, and the tool offers more than fifty chart types.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to setup and use
  • Dashboards are visually appealing
  • User friendly layout

Cons

  • Doesn’t have a cloud option
  • May need to use code to customize colors

Alternatives

Year founded:
2005
Company size:
Year founded
2005
Company size

Aginity

Aginity provides the only active analytic catalog for data anlaysts, data engineers, data scientists, and business users. Reuse your code. Empower your team.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2016
Company size:
10 - 50
Year founded
2016
Company size
10 - 50

Algo

Enterprise AI and Workflow Automation platform delivered by a Virtual Business Analyst bot named Algo.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2001
Company size:
50 - 200
Year founded
2001
Company size
50 - 200

Algolytics

Power your business with data!

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2010
Company size:
500 - 1,000
Year founded
2010
Company size
500 - 1,000

Alteryx

Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Can't decide what's the most suitable software for you? Set up a call with our team?

Thank you! Your submission has
been received! Our team will be in
touch with you shortly.
Oops! Something went wrong while submitting the form.
Free onboarding
Free marketing stack analysis

Frequently asked questions