smartocto alternatives for marketing teams

Looking for the best alternatives to the smartocto? Here is the list of top 10 competitors of the smartocto in 2021 with a brief review of their pros, cons, and pricing.

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Website:
http://smartocto.com
Year founded::
2015
Company size:
1 - 10

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Let the world's most actionable editorial analytics system revolutionise your newsroom.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to smartocto in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Year founded:
2015
Company size:
10 - 50
Year founded
2015
Company size
10 - 50

Social Standards

From ingredients to benefits & concerns, find out how your customers think and talk about your brand & products with comparative consumer insights designed to fuel innovation & strategy.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is MarkLogic? MarkLogic is a database tool for integrating data from silos. The platform uses a multi-model approach that provides flexibility with integrating and storing data and allows that data to be viewed as relational data, a graph, documents, and more.

Year founded:
Company size:

Marklogic

What is MarkLogic? MarkLogic is a database tool for integrating data from silos. The platform uses a multi-model approach that provides flexibility with integrating and storing data and allows that data to be viewed as relational data, a graph, documents, and more.

https://www.marklogic.com/
Year founded
Company size

Marklogic

Who should use MarkLogic?

MarkLogic is designed for NoSQL scale and speed. The tool’s Data Hub provides a fast 360-degree view of data on the secure, agile platform. Companies can avoid brittle and expensive ETL and better manage the entities and relationships that they work with.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

MarkLogic offers an array of different subscriptions. Take a look at their site for more information about pricing.

Integrations

Pros

  • Search queries can be fired on XML and JSON, even on semi-structured data.
  • Both horizontal and vertical scaling is supported
  • Backup and recovery, excellent level of security
  • Automatic indexing of elements

Cons

  • Can be cost prohibitive for many businesses
  • Space required to store data can sometimes seem excessive
  • Steep learning curve due to basically learning a new language
  • Doesn’t provide as many connectors as competitors
  • Will not authorize multiple users at one time

Alternatives

Year founded:
2014
Company size:
10 - 50
Year founded
2014
Company size
10 - 50

SplashBI

Use a data reporting software that empowers your users to make data-driven decisions. Learn the full story behind your data with our BI & analytics platform

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2004
Company size:
5,000 - 10,000
Year founded
2004
Company size
5,000 - 10,000

Splunk

Splunk Inc. (Splunk) is engaged in the development and marketing of software solutions. The Company's offerings enable users to collect, index, search, explore, monitor and analyze data. Its offerings address diverse data sets that are referred to as big data and are specifically used for machine data. Machine data is produced by various software application and electronic devices in an organization and contains a definitive, time-stamped record of various activities, such as transactions, customer and user activities and security threats. Its products help users in various roles, including information technology (IT), security and business professionals, to analyze their machine data and achieve real-time visibility into and intelligence about their organization's operations. In addition, the Company offers user behavioral analytics to help detect, respond to and mitigate advanced, hidden and insider threats. The Company offers Splunk Enterprise, which is a machine data platform.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2016
Company size:
1 - 10
Year founded
2016
Company size
1 - 10

Squark

Use it for free. Squark Automated Machine Learning (AutoML) delivers AI predictive power with clicks, not coding. Models in minutes, not months.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Year founded:
2001
Company size:
50 - 200

Klipfolio

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

https://www.klipfolio.com/
Year founded
2001
Company size
50 - 200

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.

Integrations

Pros

  • Integrates with more than 100 integrates with 145 tools
  • Customization, including data sources, dashboards, and visualizations
  • Library of pre-built visualizations and dashboards

Cons

  • Steep learning curve to fully utilize the many features
  • Dashboard and reports can sometimes take a while to load
  • Technical knowledge may be needed for beyond pre-built options

Alternatives

Year founded:
2002
Company size:
10 - 50
Year founded
2002
Company size
10 - 50

Stimulsoft

Stimulsoft Reports product line is an eminent suite of the .NET platform reporting components. The technologies supported in Stimulsoft Reports are Windows Forms, ASP.NET, MVC, WPF, Silverlight. Stimulsoft products are designed for PHP, Flex, and Java.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2017
Company size:
Year founded
2017
Company size

Stox

Stox is designed, first and foremost, as a practical framework for the mainstream prediction market. Powering Stox is the STX Digital ETH token.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

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