Singular alternatives for marketing teams

Looking for the best alternatives to the Singular? Here is the list of top 10 competitors of the Singular in 2021 with a brief review of their pros, cons, and pricing.

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Website:
http://singular.net
Year founded::
2014
Company size:
50 - 200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Singular is an optimized marketing solution that offers unrivalled insights which enables companies to drive return on investment focused marketing. It allows companies to run fast queries on their marketing data from a variety of data sources with no code or SQL to reveal their top performing campaigns or users. As such, it also offers reporting, analytics, audience management, and automation.

Simply put, it helps businesses to quickly and confidently answer questions based on their data and allows them to drive growth.

Features

  • Marketing analytics.
  • Cost aggregation.
  • Marketing ETL.
  • Mobile Attribution.
  • Fraud prevention.
  • Ad monetization.

Use Cases

Pricing

Pricing starts at $799 per month when paid annually or $999 per month when paid monthly for the Analytics plan. For its premium and enterprise options, as well as their Analytics and Attribution solution, customers must contact them for pricing.

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Singular in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

Get a demo

Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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What is Looker? Looker is a business intelligence and data visualization tool that is one hundred percent in-database, capitalizing on the fastest and most recent analytic databases for real-time results. Users can easily customize and create an array of interactive visualization from the assortment of charts and graphs the platform provides.

Year founded:
Company size:

Looker

What is Looker? Looker is a business intelligence and data visualization tool that is one hundred percent in-database, capitalizing on the fastest and most recent analytic databases for real-time results. Users can easily customize and create an array of interactive visualization from the assortment of charts and graphs the platform provides.

https://looker.com/
Year founded
Company size

Looker

Who should use Looker?

Looker is a useful business intelligence tool for teams across nearly all business departments. The tool is a good choice for anyone looking for something simple to use, but still provides plenty of insightful information in a visual way.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Looker customizes their prices based on your need. For a quote contact the company directly.

Integrations

Pros

  • Great customer support
  • Easy to use
  • Integrates with databases and big data platforms

Cons

  • Larger dashboard sometimes take a bit longer to load
  • Not as flexible due its simplicity
  • Without an external tool, getting your marketing data into Looker is a very manual process - you can either use spreadsheets or build APIs in house (which is very resource intensive)

Alternatives

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

Year founded:
2009
Company size:
50 - 200

Tapclicks

What is Tapclicks? Tapclicks is a marketing analytics tool that offers marketers and agencies an all-in-one, cloud-based platform for management, reporting, and analytics.

https://www.tapclicks.com/
Year founded
2009
Company size
50 - 200

Tapclicks

Who should use Tapclicks?

Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Tapclicks certainly isn’t the cheapest option, starting at $499 per month for its Basic plan. You can try a demo version of the platform or take advantage of a 14-day free trial first before diving in.

Integrations

Pros

  • Numerous data sources
  • Variety of visualization options

Cons

  • There are a lot of features that aren't very intuitive to use.
  • ‍There are some features in reporting that can be a little buggy.
  • Some of the field customizations are a bit limited.

Alternatives

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

Year founded:
2001
Company size:
50 - 200

Klipfolio

What is Klipfolio? Klipfolio is a cloud-based business intelligence solution that lets users connect a variety of data sources to create stunning data visualizations and make data-driven decisions. Marketers can visualize their data with the company’s PowerMetricks, which offers single-click visualizations and data exploration.

https://www.klipfolio.com/
Year founded
2001
Company size
50 - 200

Klipfolio

Klipfolio is a cloud-based tool that allows you to visualize your data using a dashboarding tool. As a simple (yet extensive) dashboard tool, it allows you to link marketing and sales data sources using API integrations. As such, Klipfolio transforms and projects your data in a way that is easy to understand, track, and relate to your KPIs. Additionally, using their real-time feature, you can view data over time, allowing you to make historical comparisons to assess your business’ progress.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Klipfolio provides several different plans for businesses and agencies. The company also offers an option of choosing an annual plan and get the first 3 months free.

Integrations

Pros

  • Integrates with more than 100 integrates with 145 tools
  • Customization, including data sources, dashboards, and visualizations
  • Library of pre-built visualizations and dashboards

Cons

  • Steep learning curve to fully utilize the many features
  • Dashboard and reports can sometimes take a while to load
  • Technical knowledge may be needed for beyond pre-built options

Alternatives

Year founded:
2010
Company size:
500 - 1,000
Year founded
2010
Company size
500 - 1,000

Alteryx

Alteryx Inc. is a self-service data analytics software providing company. The Company provides a subscription-based platform, enabling organizations to prepare, blend and analyze data from a multitude sources and ease data-driven decisions. The Company democratizes access to data-driven insights to all data workers, business analysts, programmers and data scientists by expanding the capabilities and analytical sophistications. The Company's platform allows business analysts to view underlying data, meta-data, and applied analytics at any stage during the process. The Company's platform is designed to interact with a wide variety of traditional data sources.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2012
Company size:
10 - 50
Year founded
2012
Company size
10 - 50

Data Virtuality

Data Virtuality is a data integration platform that gives customers easy data centralization, access and management. It can be hosted on-premises or in the cloud.
Data Virtuality helps customers to cut down their development time by up to 80% and gives access to their data in minutes. By using SQL, the tool also ensures that customers can automate their data workflows easily and quickly.

Data Virtuality integrates business intelligence (BI tools) software as well, such as Yellowfin, Spotfire, Microsoft Excel, and 7Analyse. The company also promises that any data source, or connector, that isn’t already part of their service can be built for customers.

Company rating
4.6
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

Year founded:
2012
Company size:
200 - 500

Segment

Segment makes it “dead simple” to retrieve data from customer touch points across the board.

https://segment.com/
Year founded
2012
Company size
200 - 500

Segment

Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.

Company rating
4.7
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Use Cases

Pricing

Integrations

Pros

  • Easy to set up
  • Integrates with other tools well for the most part
  • Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
  • Extreme flexibility with the data
  • Have a free tier of pricing

Cons

  • Not all integrations are seamless
  • Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
  • Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly


Alternatives

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

Year founded:
2014
Company size:
50 - 200

Skyvia

Skyvia is the all-in-one cloud data platform for no coding data integration, cloud to cloud backup, management via SQL and data access via OData interface.

http://skyvia.com
Year founded
2014
Company size
50 - 200

Skyvia

Skyvia is a cloud-based data platform that aims to make data integration, backup, access and management easier and faster.
With Skyvia, organizations and companies can expect to import, export, replicate, migrate, synchronize and manage their data with ease. It allows smooth data supervision between databases and cloud apps with no fuss. Users don’t need to code anything, and it just takes a few clicks for data to be backed up or restored.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

Year founded:
2014
Company size:
1 - 10

Blendo

What is Blendo? Blendo is a self-serve data integration tool that connects data from cloud databases and apps to a data warehouse, such as BigQuery or Amazon Redshift, for analytics.

https://www.blendo.co/
Year founded
2014
Company size
1 - 10

Blendo

Blendo is a self-serving integration-as-a-service platform. It enables you to collect and sync your data using any data warehouse. Such data warehouses can be sourced from a variety of departments (e.g., sales, marketing, customer support, product, etc). Blendo also emphasizes the speed with which you can build a full data infrastructure that is fresh and aligned with the rest of the data in your company.
If you’re interested in Blendo, but want to be certain before you make the purchase, we’ve compiled a list of platforms similar to Blendo to help you compare your options.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Blendo doesn’t provide any pricing information on their site, so you will need to contact the company for a quote. There is a 14-day free trial offered.

Integrations

Pros

  • Easy to use
  • Helpful customer support
  • No engineer assistance needed

Cons

  • Sometimes pipelines need some maintenance
  • Not as flexible to change parameters for integrations after the initial setup
  • Doesn’t offer as many database connections as some competitors
  • Importing data the first time can take a while

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Integrations

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Alternatives

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Frequently asked questions

What is Singular?

Singular provides you with a comprehensive view of your marketing effort’s ROI to ensure you allocate spending where it serves your business best. These ROI insights are accurate, timely, and offer high-level and granular details. Moreover, Singular helps you measure and report data across all the channels you work with, assess the user lifecycle, and ensure fraud prevention.

What are some Singular competitors?

The most mentionable Singular competitors are Improvado, Hevo Data, Panoply, Fivetran, Funnel, and others.

How does the Singular pricing model work?

Singular pricing depends on many factors, such as the number of data sources, destinations, business intelligence tools, and more. That’s why Singular prefers to spell out all the details with the customer before setting the price. The company offers a 30-day free trial for those who have hesitations.

Why is Improvado one of the most promising Singular competitors?

Improvado is an ETL solution that offers unlimited possibilities for marketing data organization and analysis. With this solution, you can build stunning dashboards, aggregate all data in one place, automate marketing reporting, and much more. Improvado offers unique marketing features that no one else has, like the Marketing Common Data Model algorithm for data normalization. That’s why this ETL platform is considered to be one of the most promising on the market.