Looking for the best alternatives to the Purple.ai? Here is the list of top 10 competitors of the Purple.ai in 2021 with a brief review of their pros, cons, and pricing.
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Purple.ai
Website:
Year founded::
2012
Company size:
Purple is a digital platform for Intelligent Spaces. Our cloud based solution provides you with the same in-depth understanding of physical spaces that website analytics have delivered for years. Purple’s portal also provides customers with unique and cutting edge marketing tools, allowing them to take meaningful action based on demographic and behavioral data. We achieve this through social engagement, location analytics, and a broad range of connectable data sources. These work together to provide you with a detailed and multifaceted understanding of your customers. In return, users also get a highly reliable, safe WiFi experience.
Use Cases
Pricing
Integrations
Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Top 10 Alternatives to Purple.ai in 2021
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado Pricing
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado Integrations
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Alex C
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Read the case study
Get a tour around the product from the Improvado team
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Pyramid Analytics provides enterprise business intelligence software that delivers easy to use data-driven insights for organizations with advanced analytics and data visualization needs.
Digital marketing data analytics helps enterprise marketers make smarter decisions! SaaS tool for Digital Marketing Intelligence & Competitive Benchmarking
Segment is a customer data platform that assists their users in collecting, cleaning, and controlling huge amounts of customer data. cEasy data collection, integration, and management is what customers get from Segment. Analytics, marketing, growth, and almost any other goal is made much easier with Segment’s meaningful data capture.
Company rating
4.7
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5
Use Cases
Pricing
Integrations
Pros
Easy to set up
Integrates with other tools well for the most part
Takes the burden off your dev team because they don’t need to create an API every time there is a new integration
Extreme flexibility with the data
Have a free tier of pricing
Cons
Not all integrations are seamless
Sometimes things get hairy with the integrations and you do need to rely on dev help from your team
Pricing structure is not small business friendly - at scale, the cost can spiral pretty rapidly
Salient's Solution Drives Business Performance Learn How Coca-Cola UNITED Works with Salient to Improve Performance Watch the Video Undeniable Results“We
Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5
Use Cases
Pricing
Integrations
Pros
Cons
Alternatives
Starfish
Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.
Starfish is another great ETL marketing tool, specifically because of its customer insight capabilities.
Starfish helps companies enhance their customer targeting by accumulating data from their CRM to gain insights about their customers. The system extracts sales and other customer data from the CRM module and then links that data to support functions including finance and operations.
The Starfish dashboard is easy to use and helps users generate useful reports for running effective marketing campaigns and launching new products.
The software is quite useful for companies that depend heavily on customer feedback. Information from customer-centric social media pages like Facebook and Twitter is relayed on to Starfish ETL system, which is then used to develop new product strategies.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
The Starfish software is priced based on cloud and online migration services. Cloud migration starts from $495 per month while on migration pricing plan starts at $1495 per month. There are dedicated pricing plans available for CRM integration as well. These are based on the size of the organization and can go up to $1000 a month.
Integrations
Pros
Easy to use and simple to understand.
Flexible and robust system, easily integrable with any database.
A dedicated team of support professionals to resolve user queries.
User feedback is taken in to account to make improvements in the software.
Cons
The system not efficient enough for a large migration of data.
Alternatives
Can't decide what's the most suitable software for you? Set up a call with our team?
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