Are currently using the Parabola or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Parabola.
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Parabola
Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.
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Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.
Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.
Use Cases
Pricing
Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.
Integrations
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Top 10 Alternatives to Parabola in 2021
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Automate omnichannel marketing reporting with Improvado
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado Pricing
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado Integrations
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Alex C
CEO at PenPath
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Read the case study
Get a tour around the product from the Improvado team
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Tealium
Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.
Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Pricing is not available on the Tealium website.
Integrations
Pros
Cloud, SaaS and Web deployment
Tag management product offers awesome data organization help
Real time information available
A/B customer testing within dashboard available
Great customer support
Cons
Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
Tagging can get complex
Can’t open two tabs at the same time
Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in
Alternatives
Dataiku
What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.
What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.
Featuring a controlled and centralized environment, Dataiku is good for both data explorers and data experts alike. The platform offers a shortcut to deployment and model management for data-powered companies.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Dataiku offers a free edition with limited features, but for other editions, you will need to contact the company for pricing details. A 2-week free trial is also offered for each edition.
Integrations
Pros
Very intuitive
Connects to nearly any database, including SQL, NOSQL, HADOOP, and FTP
Data transformation, ML and scoring workflows can be exported
Possibility to plug-in pre-existing scripts in Python
Collaborative environment
Cons
Data visualization could be improved
Doesn’t offer drill down functionality in visualizations or interactive charts
License cost is on the higher end.
Alternatives
Knime
What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.
What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.
The platform is designed primarily for data scientists and features advanced machine learning and predictive algorithms, workflow control, statistical functions, and more. Knime can be integrated with many different data science tools, such as H2O, Hadoop, Python, and R.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Knime is an open source platform.
Integrations
Pros
Visual user interface that doesn’t require programming knowledge
Connect nodes by drag-and-dropping
Open source platform
100+ modules
Community continuously develops Nodes
Cons
Can run rather slow, particularly when more extensions and nodes are installed
Nodes are not as customizable as Python/R libraries, though for that Python/R node can be used
There can be a steep learning curve for users who haven’t used a similar tool
Alternatives
Pentaho
What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.
What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.
Pentaho is a business intelligence system that provides data integration, online analytical processing (OLAP), reporting, data mining, information dashboards, and ETL services. The platform has two versions: the enterprise version and the community version. It exists as an on-premises application rather than a cloud-based platform. The system’s core offering is usually enhanced through add-ons, which are either provided by the company or its community of developers.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
No pricing information is available for Pentaho.
Integrations
Pros
Automates the steps for execution
Easy to use
Wide range of tools
Able to analyze data from multiple sources quickly and efficiently
Versatile and effective tool
Cons
High basic requirements for execution.
Lack of detailed comments in error messages
Although it has a large community, there is not much reliable documentation
Alternatives
Infogram
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.
Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.
Integrations
Pros
Relatively easy to create basic interactive charts.
User-friendly
Great customer support
Can be embedded into a web page
Cons
It can take a while to master some of the quirks.
Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
Free version could be more interactive and functional
Difficult integration with some databases
Alternatives
Chart.js
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.
Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint. Chart.js uses HTML5 Canvas and ships with polyfills for IE6/7 support. Chart.js offers the ability to create simple charts quickly.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
There is no pricing information available for Chart.js.
Integrations
Pros
Simple documentation
Intuitive and easy to learn
Open source
Light with low impact on page loading.
Cons
Doesn’t offer much flexibility
Limited graph and customization options
Alternatives
Leaflet
Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready.
Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready. Its extensive plugin repository lets you add heatmaps , masks and animated markers. Leaflet is open source JavaScript library designed for creating interactive mobile-friendly maps and ships at only 33kb. This Javascript library can help you set a customizable map with a bit of coding. Leaflet also offers a massive list of plugins.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
There is no charge for the open-source Leaflet tool.
Integrations
Pros
Open source
Free
Mobile-friendly maps
Cons
Some features may require some knowledge of coding
A bit of a learning curve
Alternatives
Ember Charts
A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.
A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.
A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify. It is based on the Ember.js framework and uses D3.js.
Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5
Use Cases
Pricing
There is no pricing information available for Ember Charts.
Integrations
Pros
Elegant and easy to extend
Focus on best practices and interactivity
Cons
Difficult to find customer reviews
Alternatives
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