Parabola alternatives for marketing teams

Are currently using the Parabola or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Parabola.

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Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Website:
https://parabola.io/
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Get to know all Parabola alternatives and choose the one that meets your business requirements. A wide variety of ETL platforms on the market makes it hard to pick an appropriate solution. Thus, we've compiled a list of Parabola alternatives, named each solution's pros and cons, killer features, and reviews. This list explains what data integration tools offer the highest value for your company and help you make an informed decision.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Parabola in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Try Improvado

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Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

Year founded:
Company size:

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

https://tealium.com/
Year founded
Company size

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Cloud, SaaS and Web deployment
  • Tag management product offers awesome data organization help
  • Real time information available
  • A/B customer testing within dashboard available
  • Great customer support


Cons

  • Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
  • Tagging can get complex
  • Can’t open two tabs at the same time
  • Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in

Pricing

Pricing is not available on the Tealium website.

Alternatives

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

Year founded:
Company size:

Dataiku

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

https://www.dataiku.com/
Year founded
Company size

Dataiku

Who should use Dataiku?

Featuring a controlled and centralized environment, Dataiku is good for both data explorers and data experts alike. The platform offers a shortcut to deployment and model management for data-powered companies.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Very intuitive
  • Connects to nearly any database, including SQL, NOSQL, HADOOP, and FTP
  • Data transformation, ML and scoring workflows can be exported
  • Possibility to plug-in pre-existing scripts in Python
  • Collaborative environment

Cons

  • Data visualization could be improved
  • Doesn’t offer drill down functionality in visualizations or interactive charts
  • License cost is on the higher end.

Pricing

Dataiku offers a free edition with limited features, but for other editions, you will need to contact the company for pricing details. A 2-week free trial is also offered for each edition.

Alternatives

What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.

Year founded:
Company size:

Knime

What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.

https://www.knime.com/
Year founded
Company size

Knime

Who should use Knime?

The platform is designed primarily for data scientists and features advanced machine learning and predictive algorithms, workflow control, statistical functions, and more. Knime can be integrated with many different data science tools, such as H2O, Hadoop, Python, and R.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Visual user interface that doesn’t require programming knowledge
  • Connect nodes by drag-and-dropping
  • Open source platform
  • 100+ modules
  • Community continuously develops Nodes

Cons

  • Can run rather slow, particularly when more extensions and nodes are installed
  • Nodes are not as customizable as Python/R libraries, though for that Python/R node can be used
  • There can be a steep learning curve for users who haven’t used a similar tool

Pricing

Knime is an open source platform.

Alternatives

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

Year founded:
Company size:

Pentaho

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

https://www.hitachivantara.com/go/pentaho.html?
Year founded
Company size

Pentaho

Pentaho is a business intelligence system that provides data integration, online analytical processing (OLAP), reporting, data mining, information dashboards, and ETL services.
The platform has two versions: the enterprise version and the community version. It exists as an on-premises application rather than a cloud-based platform. The system’s core offering is usually enhanced through add-ons, which are either provided by the company or its community of developers.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Automates the steps for execution
  • Easy to use
  • Wide range of tools
  • Able to analyze data from multiple sources quickly and efficiently
  • Versatile and effective tool

Cons

  • High basic requirements for execution.
  • Lack of detailed comments in error messages
  • Although it has a large community, there is not much reliable documentation

Pricing

No pricing information is available for Pentaho.

Alternatives

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

Year founded:
Company size:

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

https://infogram.com/
Year founded
Company size

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Relatively easy to create basic interactive charts.
  • User-friendly
  • Great customer support
  • Can be embedded into a web page

Cons

  • It can take a while to master some of the quirks.
  • Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
  • Free version could be more interactive and functional
  • Difficult integration with some databases

Pricing

Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.

Alternatives

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.

Year founded:
Company size:

Chart.js

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.

http://www.chartjs.org/
Year founded
Company size

Chart.js

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint. Chart.js uses HTML5 Canvas and ships with polyfills for IE6/7 support. Chart.js offers the ability to create simple charts quickly.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Simple documentation
  • Intuitive and easy to learn
  • Open source
  • Light with low impact on page loading.

Cons

  • Doesn’t offer much flexibility
  • Limited graph and customization options

Pricing

There is no pricing information available for Chart.js.

Alternatives

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready.

Year founded:
Company size:

Leaflet

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready.

https://leafletjs.com/
Year founded
Company size

Leaflet

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready. Its extensive plugin repository lets you add heatmaps , masks and animated markers. Leaflet is open source JavaScript library designed for creating interactive mobile-friendly maps and ships at only 33kb. This Javascript library can help you set a customizable map with a bit of coding. Leaflet also offers a massive list of plugins.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Open source
  • Free
  • Mobile-friendly maps

Cons

  • Some features may require some knowledge of coding
  • A bit of a learning curve

Pricing

There is no charge for the open-source Leaflet tool.

Alternatives

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.

Year founded:
Company size:

Ember Charts

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.

https://emberjs.com/
Year founded
Company size

Ember Charts

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify. It is based on the Ember.js framework and uses D3.js.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Pros

  • Elegant and easy to extend
  • Focus on best practices and interactivity

Cons

Difficult to find customer reviews

Pricing

There is no pricing information available for Ember Charts.

Alternatives

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