Parabola alternatives for marketing teams

Are currently using the Parabola or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the Parabola.

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Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Website:
https://parabola.io/
Year founded::
Company size:

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Parabola is one of the most interactive ETL marketing tools available in the market today. The user interface on the front page is straightforward to use. It allows users to drag and drop different databases from a sales force database to an excel file to a drawing board.

Once all the different data resources are available on screen, they can be linked together to form a database schema. This is then used by the administrator to gain useful insights into many different business elements including sales performance and business excellence.

Use Cases

Pricing

Parabola is one of the cheapest options available in the market today. The software provider offers a free plan as well which includes a dedicated link to a single data resource of the client’s choice. Premium packages start from $9 a month. The price may vary based on the size of the organization, the number of rows being analyzed, and the frequency of data migration.

Integrations

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Top 10 Alternatives to Parabola in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

Year founded:
Company size:

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions.

https://tealium.com/
Year founded
Company size

Tealium

Tealium AudienceStream is customer data platform that provides real-time omnichannel customer segmentation solutions. They help manage audiences and collect visitor data across devices, so you can focus on what really matters.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing is not available on the Tealium website.

Integrations

Pros

  • Cloud, SaaS and Web deployment
  • Tag management product offers awesome data organization help
  • Real time information available
  • A/B customer testing within dashboard available
  • Great customer support


Cons

  • Because the software is designed to serve companies across industries, it can be difficult to get a good grasp on the entire software at first
  • Tagging can get complex
  • Can’t open two tabs at the same time
  • Reportedly the system logs out pretty frequently, meaning you are having to constantly log back in

Alternatives

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

Year founded:
Company size:

Dataiku

What is Dataiku? Dataiku connects technologies, processes, and people to remove roadblocks along the data journey. The company boasts that it offers an all-in-one tool that integrates all the capabilities needed to turn raw data into business impacting predictions quickly.

https://www.dataiku.com/
Year founded
Company size

Dataiku

Who should use Dataiku?

Featuring a controlled and centralized environment, Dataiku is good for both data explorers and data experts alike. The platform offers a shortcut to deployment and model management for data-powered companies.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Dataiku offers a free edition with limited features, but for other editions, you will need to contact the company for pricing details. A 2-week free trial is also offered for each edition.

Integrations

Pros

  • Very intuitive
  • Connects to nearly any database, including SQL, NOSQL, HADOOP, and FTP
  • Data transformation, ML and scoring workflows can be exported
  • Possibility to plug-in pre-existing scripts in Python
  • Collaborative environment

Cons

  • Data visualization could be improved
  • Doesn’t offer drill down functionality in visualizations or interactive charts
  • License cost is on the higher end.

Alternatives

What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.

Year founded:
Company size:

Knime

What is Knime? Knime is an open source platform for data analytics, integration, and reporting with a visual interface that includes nodes for a range of activities, from extracting data to presenting it. The software also has an emphasis on statistical models.

https://www.knime.com/
Year founded
Company size

Knime

Who should use Knime?

The platform is designed primarily for data scientists and features advanced machine learning and predictive algorithms, workflow control, statistical functions, and more. Knime can be integrated with many different data science tools, such as H2O, Hadoop, Python, and R.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Knime is an open source platform.

Integrations

Pros

  • Visual user interface that doesn’t require programming knowledge
  • Connect nodes by drag-and-dropping
  • Open source platform
  • 100+ modules
  • Community continuously develops Nodes

Cons

  • Can run rather slow, particularly when more extensions and nodes are installed
  • Nodes are not as customizable as Python/R libraries, though for that Python/R node can be used
  • There can be a steep learning curve for users who haven’t used a similar tool

Alternatives

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

Year founded:
Company size:

Pentaho

What is Pentaho? Pentaho is an open source data warehouse and business analytics tool that is strives for continuous innovation with its modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements.

https://www.hitachivantara.com/go/pentaho.html?
Year founded
Company size

Pentaho

Pentaho is a business intelligence system that provides data integration, online analytical processing (OLAP), reporting, data mining, information dashboards, and ETL services.
The platform has two versions: the enterprise version and the community version. It exists as an on-premises application rather than a cloud-based platform. The system’s core offering is usually enhanced through add-ons, which are either provided by the company or its community of developers.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

No pricing information is available for Pentaho.

Integrations

Pros

  • Automates the steps for execution
  • Easy to use
  • Wide range of tools
  • Able to analyze data from multiple sources quickly and efficiently
  • Versatile and effective tool

Cons

  • High basic requirements for execution.
  • Lack of detailed comments in error messages
  • Although it has a large community, there is not much reliable documentation

Alternatives

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

Year founded:
Company size:

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos.

https://infogram.com/
Year founded
Company size

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.

Integrations

Pros

  • Relatively easy to create basic interactive charts.
  • User-friendly
  • Great customer support
  • Can be embedded into a web page

Cons

  • It can take a while to master some of the quirks.
  • Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
  • Free version could be more interactive and functional
  • Difficult integration with some databases

Alternatives

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.

Year founded:
Company size:

Chart.js

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint.

http://www.chartjs.org/
Year founded
Company size

Chart.js

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint. Chart.js uses HTML5 Canvas and ships with polyfills for IE6/7 support. Chart.js offers the ability to create simple charts quickly.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

There is no pricing information available for Chart.js.

Integrations

Pros

  • Simple documentation
  • Intuitive and easy to learn
  • Open source
  • Light with low impact on page loading.

Cons

  • Doesn’t offer much flexibility
  • Limited graph and customization options

Alternatives

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready.

Year founded:
Company size:

Leaflet

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready.

https://leafletjs.com/
Year founded
Company size

Leaflet

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready. Its extensive plugin repository lets you add heatmaps , masks and animated markers. Leaflet is open source JavaScript library designed for creating interactive mobile-friendly maps and ships at only 33kb. This Javascript library can help you set a customizable map with a bit of coding. Leaflet also offers a massive list of plugins.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

There is no charge for the open-source Leaflet tool.

Integrations

Pros

  • Open source
  • Free
  • Mobile-friendly maps

Cons

  • Some features may require some knowledge of coding
  • A bit of a learning curve

Alternatives

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.

Year founded:
Company size:

Ember Charts

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify.

https://emberjs.com/
Year founded
Company size

Ember Charts

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify. It is based on the Ember.js framework and uses D3.js.

Company rating
3.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

There is no pricing information available for Ember Charts.

Integrations

Pros

  • Elegant and easy to extend
  • Focus on best practices and interactivity

Cons

Difficult to find customer reviews

Alternatives

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