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ActionIQ is an enterprise level CDP. They help Fortune 500 companies collect first-party customer data.
ActionIQ does not provide pricing online -- you have to get in touch with the company to get pricing.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.
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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
mParticle helps you unify your customer data and simplify partner integrations with enterprise-class security and reliability.
mParticle is a customer data platform that helps businesses to collect, validate, and connect customer data for marketing, analytics, and data warehousing, without managing multiple integrations.It provides APIs and SDKs that let businesses track events across multiple channels and distribute event data across multiple destinations. Although it is not primarily an ETL system, mParticle is capable of connecting to data warehouses and SaaS data sources.
Pricing is not available on mParticle’s website. Contact their team to get more information.
Very few reviews available online.
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Aqfer ( pronounced Aquifer ) is the next generation solution for first-party enterprise marketing data lakes. Like an aquifer, we function as an enormously scaleable, semi-permeable container, allowing your marketing data to be collected, refined, and distributed to generate useful insights and drive effective marketing programs.
Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.
Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.
BlueConic's customer data platform liberates your first-party data so you can orchestrate individualized experiences in every customer lifecycle stage.
Recognised in Gartner’s Personalisation Engine Magic Quadrant 2019, Boxever is the only CDP with a Personalisation Engine powered by AI & Machine Learning
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