ActionIQ alternatives for marketing teams

Are currently using the ActionIQ or trying to get a better understanding of your options when it comes to collecting accurate marketing data? Here is the list of top alternatives to the ActionIQ.

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ActionIQ is an enterprise level CDP.

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Get to know all ActionIQ alternatives and choose the one that meets your business requirements. A wide variety of ETL platforms on the market makes it hard to pick an appropriate solution. Thus, we've compiled a list of ActionIQ alternatives, named each solution's pros and cons, killer features, and reviews. This list explains what data integration tools offer the highest value for your company and help you make an informed decision.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to ActionIQ in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an ETL platform that helps businesses wrangle data across platforms (and in various formats) into uniform, useful and meaningful insights. This simple and intuitive platform eliminates the need for developers to help you implement it or make changes.

You can choose to view your data inside the Improvado dashboard, or you can extract it, download it and send it to a data warehouse or visualize it.

Visualisation platforms supported: Tableau, Looker, Power BI, Qlik, Chartio, Metabase, DOMO, Sisense, Google Data Studio.

Databases supported: MS SQL, MySQL, PostgeSQL, Snowflake, BigQuery, Amazon S3, Amazon Redshift.

Pros:

  • Build stunning dashboards in the visualization platform of your choice (Data Studio, Tableau, Looker and many more).
  • Get all your marketing data in your own database.
  • Speed up decision-making with hourly data updates.
  • Get access to unsampled data from Google Analytics.
  • View ad creatives from within your dashboard.
  • Reduce manual reporting time by 90%.
  • Build robust data pipelines without a single line of code.
  • Full support with a customer service rep included.
  • Flexible setup of custom integration parameters: dynamicmetrics, attribution window, historical data loading, frequency, etc.

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing

Improvado is customized for its users. The best way to customize the platform to your specific needs and receive pricing details is to set up a call with them.

Improvado Connectors

Improvado has 200+ Integrations with plans to grow to 500 by the end of 2021. Don’t see what you need? They will build out custom integrations for any data source you request.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

Try Improvado

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mParticle helps you unify your customer data and simplify partner integrations with enterprise-class security and reliability.

Year founded:
2012
Company size:
50 - 200

mParticle

mParticle helps you unify your customer data and simplify partner integrations with enterprise-class security and reliability.

https://www.mparticle.com/
Year founded
2012
Company size
50 - 200

mParticle

mParticle is a customer data platform that helps businesses to collect, validate, and connect customer data for marketing, analytics, and data warehousing, without managing multiple integrations.It provides APIs and SDKs that let businesses track events across multiple channels and distribute event data across multiple destinations. Although it is not primarily an ETL system, mParticle is capable of connecting to data warehouses and SaaS data sources.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Great user experience design
  • Does offer an API

Cons

  • Really big infrastructure makes it difficult to understand exactly what is going on
  • No multi-user capability

Very few reviews available online.

Pricing

Pricing is not available on mParticle’s website. Contact their team to get more information.

Alternatives

Year founded:
2016
Company size:
50 - 200
Year founded
2016
Company size
50 - 200

Amperity

Supercharge Your Customer Initiatives Using All Your Data to Build Complete, Actionable Customer Profiles from All Your Disparate Data Sources. Find out how Amperity can help you.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2001
Company size:
10 - 50
Year founded
2001
Company size
10 - 50

Apsis

Discover our all-in-one marketing platform & explore our tools for marketing automation, customer profiles, segmentation, email marketing, website, e-commerce and SMS and learn strategies for creating an omnichannel experience.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2016
Company size:
10 - 50
Year founded
2016
Company size
10 - 50

Aqfer

Aqfer ( pronounced Aquifer ) is the next generation solution for first-party enterprise marketing data lakes. Like an aquifer, we function as an enormously scaleable, semi-permeable container, allowing your marketing data to be collected, refined, and distributed to generate useful insights and drive effective marketing programs.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Treasure Data

Treasure Data is a well-trusted Customer Data Platform that helps you garner powerful customer insights. These can subsequently be used to help you build value-driven customer experiences. As such, this platform allows you to aggregate customer data throughout various silos in a scalable way. Ultimately, this can help increase your ability to identify, engage, and obtain customers.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

  • Fast support
  • Constant improvements
  • Fast and efficient data consolidation
  • Pleasing user interface

Cons

  • Some interfaces not that user friendly
  • Workflow management could be easier
  • Documentation could be a bit better

Pricing

Treasure Data’s pricing is not available on its website and they require that customers contact them to develop a pricing solution fit to the customer's needs.

Alternatives

Year founded:
2010
Company size:
10 - 50
Year founded
2010
Company size
10 - 50

BlueConic

BlueConic's customer data platform liberates your first-party data so you can orchestrate individualized experiences in every customer lifecycle stage.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2011
Company size:
50 - 200
Year founded
2011
Company size
50 - 200

Boxever

Recognised in Gartner’s Personalisation Engine Magic Quadrant 2019, Boxever is the only CDP with a Personalisation Engine powered by AI & Machine Learning

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Pros

Cons

Pricing

Alternatives

Year founded:
2010
Company size:
10 - 50

Camp de Bases/Webedia

http://campdebases.com
Year founded
2010
Company size
10 - 50

Camp de Bases/Webedia

Camp de Bases vous accompagne dans la création de Smart Data et valorise vos données CRM et Media pour construire du lien avec vos clients.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Pros

Cons

Pricing

Alternatives

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