Strava
 · MCP Server

Strava MCP — Training Data, Instantly Queryable

Improvado connects Strava activity data to AI agents via MCP. Query training volume, performance trends, segment PRs, and athlete comparisons in plain English. For coaches managing multiple athletes or analysts tracking performance at scale.

46K+ metrics · Read & Write access · 500+ platforms · <60s setup
📈 Read

Read: Ask Anything About Training Data

Stop digging through Strava's UI to find performance trends. Your AI agent pulls activity data, heart rate zones, elevation, power metrics, and segment performance across any time range. One question gets you what used to take twenty clicks.

Your AI agent reads harmonized data across 500+ platforms. "Cost" in Google Ads and "spend" in Meta Ads resolve to the same field automatically.

Example prompts
"Show anomalies across all accounts" 2h → 40s
"CPL in New York vs. California?" 1h → 30s
"ROAS by campaign type, last 30 days" 45m → 15s
Works with Claude ChatGPT Cursor +5
Write actions
"Launch A/B test, $5K budget" 5 days → 20m
"Shift 20% of Display to PMax" 2h → 1m
"Pause all ad groups with CPA > $50" 30m → 10s
🛡 Every action logged · Fully reversible · SOC 2 certified
🚀 Write

Write: Log and Update Athlete Records Through Conversation

Create training notes, update athlete profiles, and log manual activities through your AI agent. Routine data entry that clutters coaching workflows happens in seconds.

250+ governance rules enforce naming conventions, budget limits, and KPI thresholds. SOC 2 Type II certified.

⚠️ Monitor

Monitor: Track Athlete Load and Recovery Trends

Set automated watches on training load, consistency, and performance markers. Know when an athlete is trending toward overtraining or when a training block is producing results.

Automated weekly reports, anomaly flagging, and budget alerts — all from a single conversation. No more morning check-ins across 5 dashboards.

Monitor prompts
"Flag ad groups over 120% budget" 3h → 1m
"Weekly report: spend, CPA, anomalies" 3h → auto
"Which creatives are fatiguing?" 2h → 30s
Alerts sent to Slack, email, or your AI agent
💡
Ideate
🚀
Launch
📈
Measure
🔍
Analyze
📝
Report
🔄
Iterate
One conversation. All six phases. Every platform.
🔄 Full Cycle

The Closed Loop: Read → Decide → Write → Monitor

Create training notes, update athlete profiles, and log manual activities through your AI agent. Routine data entry that clutters coaching workflows happens in seconds.

Every phase runs through the same MCP connection. One protocol, all platforms, full governance. No switching between tools.

Challenge 1

Coaching Multiple Athletes Means Constant Tab Switching

THE PROBLEM

A coach managing 20 athletes has to open each athlete's profile individually to check recent activity, assess load, and review session quality. A full roster check takes over an hour every morning. By the time you've finished, the first athlete has already trained again.

HOW MCP SOLVES IT

Ask your AI agent for a consolidated morning dashboard across the entire roster. It pulls recent activities, flags anomalies in training load, and surfaces athletes who missed sessions — all in a single query covering every athlete simultaneously.

Try asking
"Show ROAS across all 120 accounts"
Answer in seconds
All data sources, one query
Try asking
"What's my CPL in New York vs. California?"
🔍
Full detail preserved
No data loss on export
Challenge 2

Correlating Performance to Training Variables Is Manual

THE PROBLEM

You want to know whether higher weekly volume improved race times, or whether speed sessions are correlated with injury. The data is in Strava, but connecting the dots requires exporting CSVs, building a spreadsheet, and running correlations manually. Most coaches never do it.

HOW MCP SOLVES IT

Your AI agent queries Strava data and runs the analysis in natural language. Ask about correlations between training variables and outcomes. The MCP server pulls historical activity data and your AI agent does the analysis inline.

Challenge 3

Athletes Who Overtrain Don't Raise Red Flags Until It's Too Late

THE PROBLEM

An athlete's training load spikes three weeks before a key race. There's no automated alert. The coach sees it in the weekly review — but by then the athlete is already fatigued and the race window is compromised. The data was always there; no one was watching it.

HOW MCP SOLVES IT

Configure your AI agent to monitor training load ratios and alert proactively. It tracks acute vs. chronic load, flags spikes, and can generate automated recovery recommendations — all based on live Strava data without manual weekly audits.

Try asking
"PMax vs. Search ROAS for Q1?"
⚖️
Unified data model
Compare anything side by side
Agency CEO
Portfolio health. Client risk. Revenue signals.
Media Strategist
70% strategy, not 70% ops. Auto campaign QA.
Marketing Analyst
Zero wrangling. Cross-platform. AI narratives.
Account Manager
QBR decks auto-generated. Call prep in 30s.
Creative Director
Performance-to-brief. Predict winners before spend.
👥 Teams

One Framework. Five Roles. Zero Setup.

Same MCP connection, different workflows for every team member. Agency CEOs get portfolio health. Media Strategists get campaign QA. Analysts get cross-platform reports. Account Managers get auto-generated QBR decks. Creative Directors get performance-based briefs.

Each role asks in natural language. The MCP server handles the complexity — rate limits, auth, schema normalization, governance — behind the scenes.

Frequently Asked Questions

What Strava data is accessible through this MCP?
+

All activity data (runs, rides, swims, and other sport types) including GPS data, heart rate, power, pace, elevation, splits, and segment times. Also athlete profile data, gear, kudos, and club information. Both individual athlete data and, for coaches, roster-level aggregations.

Does this work for coaches managing multiple athletes?
+

Yes, this is one of the primary use cases. With appropriate API access configured for each athlete, your AI agent can query across your entire coaching roster simultaneously — comparing loads, flagging issues, and generating summaries for all athletes in one prompt.

What's the difference between this and Strava's built-in training analysis?
+

Strava's native analysis covers individual activities and basic trends within their UI. The MCP connection lets you ask open-ended questions, run custom analyses, compare athletes, and correlate training variables with outcomes — things that require exporting data manually in Strava's current toolset.

Can AI agents create or modify Strava activities?
+

Write operations are supported where Strava's API permits — creating manual activities, adding descriptions and notes, updating gear assignments, and modifying activity metadata. GPS route data from live recordings cannot be modified, which is by design.

Is athlete data handled privately?
+

Yes. Data is accessed only through Strava's official OAuth API using credentials you control. Improvado is SOC 2 Type II certified. Athlete data is processed in secure infrastructure and never shared across accounts. Each athlete's data is accessible only under their own authorized token.

How long does setup take?
+

Under 5 minutes. Authorize Improvado through Strava's standard OAuth flow, then add one line to your MCP client config. For coaches managing multiple athletes, each athlete completes their own OAuth authorization — no credential sharing required.

What Strava data is accessible through this MCP?
All activity data (runs, rides, swims, and other sport types) including GPS data, heart rate, power, pace, elevation, splits, and segment times. Also athlete profile data, gear, kudos, and club information. Both individual athlete data and, for coaches, roster-level aggregations.
Does this work for coaches managing multiple athletes?
Yes, this is one of the primary use cases. With appropriate API access configured for each athlete, your AI agent can query across your entire coaching roster simultaneously — comparing loads, flagging issues, and generating summaries for all athletes in one prompt.
What's the difference between this and Strava's built-in training analysis?
Strava's native analysis covers individual activities and basic trends within their UI. The MCP connection lets you ask open-ended questions, run custom analyses, compare athletes, and correlate training variables with outcomes — things that require exporting data manually in Strava's current toolset.
Can AI agents create or modify Strava activities?
Write operations are supported where Strava's API permits — creating manual activities, adding descriptions and notes, updating gear assignments, and modifying activity metadata. GPS route data from live recordings cannot be modified, which is by design.
Is athlete data handled privately?
Yes. Data is accessed only through Strava's official OAuth API using credentials you control. Improvado is SOC 2 Type II certified. Athlete data is processed in secure infrastructure and never shared across accounts. Each athlete's data is accessible only under their own authorized token.
How long does setup take?
Under 5 minutes. Authorize Improvado through Strava's standard OAuth flow, then add one line to your MCP client config. For coaches managing multiple athletes, each athlete completes their own OAuth authorization — no credential sharing required.

Stop Reporting. Start Executing.

Connect your data to an AI agent in under 60 seconds. The closed loop starts with one conversation.

SOC 2 Type II
GDPR
500+ Platforms
46K+ Metrics