Exponea, now Bloomreach is a customer data and experience platform which allows companies to understand customer behavior, enrich customer data, and launch omnichannel campaigns that reach the right customers with the right message at the right time.

It provides email marketing, life-cycle intelligence, automation, product recommendations, personalization, and predictive intelligence in one platform. By using these tools, it creates actionable customer intelligence from customer behavioral patterns which allows companies to maximize their customer lifetime values.

Benefits of Integration

• Companies can use predictive analytics, scoring, and segmentation to make smarter decisions for all their customer segments. This enables them to increase their revenue.

• Based on the data gathered, companies can then transform the analytics into automated actions which are triggered at any point during the customer journey.

• It integrates seamlessly into a company’s current marketing tech stack with over 90 connectors. This enables a company to use their data across a variety of platforms.

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Our Exponea connector is a marketing API integration that will connect your Exponea account to your preferred marketing tools. This will enable you to automate the process of importing your Exponea data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Once you've set up the integration, our Exponea connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

By connecting Exponea to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

•   Go beyond the Exponea dashboards and ask any question you want about your advertising data.
•   Calculate your total spend across all of your campaigns.
•   Analyze how each of your campaigns have performed based on any parameter.
•   Combine data from your website, mobile app or servers with your Exponea data to analyze multi-step conversion paths.

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With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 200+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

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