Chartio Data Integration — Visual Analytics Simplified
Chartio is a cloud-based business intelligence and analytics solution that allows its users to easily analyze data from business applications and represent it through various customizable charts. Chartio is suitable for people with no technical background and professionals, as you can choose between intuitive Interactive and SQL modes.
Top performer: Brand campaigns at 8.1x ROAS.
How Chartio integration works
Improvado connects to your marketing platforms through secure API connections, extracting campaign data, ad spend, conversions, and performance metrics. The platform automatically pulls data from sources like Google Ads, Facebook Ads, LinkedIn, and 500+ other connectors on your specified schedule. Raw data gets transformed and normalized through our Marketing Common Data Model before loading into your Chartio workspace. This eliminates manual CSV uploads and ensures your Chartio charts always reflect current campaign performance.
From connection to autonomous action in three steps
Connect
Authenticate Chartio via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Chartio performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Exploring All Your Marketing Data in Chartio
- Queries made through Chartio will bring you real-time data from your sources. To visualize the results, the chart library provides you with a choice of chart types, which can later be customized. When creating a chart, the data pipeline can be viewed in two modes: basic or advanced.
- The charts are represented through interactive dashboards, which can be integrated with each other. With the drill-down functionality in the dashboard controls, you can easily filter and organize your charts. This includes integrating a calendar to register daily or monthly activities or distinguishing activities by types. A Chartio profile can be easily linked to your Google Account.
- Chartio integration makes data analysis and visualization available for people with no technical background (however, it gives you the opportunity to learn basic SQL as well). It facilitates operations management as well, as the interactive dashboards can be easily shared with your co-worker or team.
- Automatically update Chartio dashboards.
- Sync hard-to-extract data sources, like Snapchat, LinkedIn, and Sizmek and so on.
- Custom integrations? No problem.
- Extract data via API, FTP, S3, CSV Uploads, Google Spreadsheets or email.
- Dedicated Customer Success Manager included.
Unified marketing data across platforms
Improvado's Marketing Common Data Model standardizes metrics and dimensions from different advertising platforms, creating consistent field names and data types. This means your Facebook 'clicks' and Google Ads 'clicks' appear as the same metric in Chartio, enabling true cross-platform analysis. You can build Chartio dashboards that compare performance across channels without worrying about data inconsistencies. The normalized schema supports advanced analytics like attribution modeling and customer journey analysis within Chartio's interface.
What teams ask their AI agent about Chartio
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Facebook and Google Ads performance in unified Chartio dashboards
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Track ROAS across all paid channels in real-time Chartio visualizations
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Build executive marketing reports combining 15+ data sources in Chartio
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Chartio — it acts on it
Read
Pull metrics, dimensions, and trends from Chartio — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Chartio through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Chartio data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Chartio as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Chartio today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.