Chartio Data Integration — Visual Analytics Simplified
Connect marketing platforms to Chartio and let AI agents query campaign metrics, ad spend, and conversions to build cross-channel dashboards.
Key Takeaways How Chartio integration works
Improvado connects to your marketing platforms through secure API connections, extracting campaign data, ad spend, conversions, and performance metrics. The platform automatically pulls data from sources like Google Ads, Facebook Ads, LinkedIn, and 500+ other connectors on your specified schedule. Raw data gets transformed and normalized through our Marketing Common Data Model before loading into your Chartio workspace. This eliminates manual CSV uploads and ensures your Chartio charts always reflect current campaign performance.
Unified marketing data across platforms
Improvado's Marketing Common Data Model standardizes metrics and dimensions from different advertising platforms, creating consistent field names and data types. This means your Facebook 'clicks' and Google Ads 'clicks' appear as the same metric in Chartio, enabling true cross-platform analysis. You can build Chartio dashboards that compare performance across channels without worrying about data inconsistencies. The normalized schema supports advanced analytics like attribution modeling and customer journey analysis within Chartio's interface.
Data objects and fields Improvado extracts from Chartio
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions cost_per_conversion campaign_status daily_budget |
| Ad Group | ad_group_name bid_amount ad_group_status target_cpa impressions |
| Ad | ad_type click_through_rate impressions cost video_views |
| Keyword | keyword_text match_type cost_per_click quality_score conversions |
| Performance | date campaign_id revenue return_on_ad_spend conversion_rate |
From connection to autonomous action in three steps
Connect
Connect your Chartio workspace using OAuth authentication. The agent accesses dashboard metadata, query logs, and user activity data through Chartio's API.
Ask
Ask questions like 'which dashboards have the slowest queries' or 'show me user engagement trends across all reports this quarter' and get instant analysis of your BI usage patterns.
Act
The agent duplicates dashboards, updates sharing permissions, exports chart data to CSV, and modifies scheduled report delivery settings based on your requests.
What teams ask their AI agent about Chartio
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Facebook and Google Ads performance in unified Chartio dashboards
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Track ROAS across all paid channels in real-time Chartio visualizations
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Build executive marketing reports combining 15+ data sources in Chartio
Your AI agent analyzes Chartio data and delivers actionable insights — automatically, in seconds.
Your agent builds Chartio charts by querying 500+ marketing sources
Read
The agent reads dashboard view counts, query execution times, user access logs, data source connection status, scheduled report configurations, and chart-level performance metrics from your Chartio workspace.
Write
The agent duplicates existing dashboards, updates user and team permissions, exports visualization data, modifies scheduled email reports, and creates new chart snapshots on demand.
Monitor
The agent monitors query performance degradation, dashboard view count anomalies, failed scheduled reports, data source connection failures, and unusual spikes in load times across your BI environment.
AI agents query marketing data from Google Ads, Facebook, LinkedIn, and 500+ platforms loaded for Chartio visualization. They calculate unified ROAS by correlating ad spend with revenue across all paid channels. Agents answer executive questions by comparing campaign performance metrics and identifying top-performing channels in real time.
| Dashboard | Views (30d) | Avg Load Time |
|---|---|---|
| Fleet Utilization Overview | 3,240 | 2.1s |
| Route Efficiency Metrics | 2,890 | 3.4s |
| Driver Performance Scorecard | 2,150 | 1.8s |
| Fuel Cost Analysis | 1,920 | 4.2s |
| Maintenance Schedule Tracker | 1,200 | 2.7s |
Send Chartio data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Chartio as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How often does Improvado sync data to Chartio?
What marketing data sources work with Chartio through Improvado?
Does Improvado require technical setup for Chartio integration?
Can I customize which metrics Improvado sends to Chartio?
What happens if my Chartio data connection fails?
How does Improvado handle Chartio data schema changes?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Chartio today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.