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Capture TV campaign performance, cross-device attribution, and incremental lift data from TVSquared. Connect television insights to your omnichannel analytics platform.
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Improvado extracts TV attribution and performance data from TVSquared through secure API connections, pulling campaign metrics, audience insights, cross-channel attribution, and incremental lift measurements. The platform automatically refreshes your TV analytics data on schedules you define, typically daily or weekly. No manual report downloads or API coding required. Your TVSquared insights flow directly into BigQuery, Snowflake, Redshift, or your preferred data destination.
Improvado's Marketing Common Data Model normalizes TVSquared attribution data alongside metrics from Google Ads, Facebook, and 500+ other digital platforms. Compare TV campaign performance with digital channel results in unified dashboards. Analyze how TV advertising drives online conversions and influences digital campaign effectiveness. Build comprehensive media mix models that accurately measure TV's impact on overall marketing performance.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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