Connect Snapchat Ads to MS Excel for Insightful Visualizations

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows enterprise companies to reach a young and engaged audience with creative and targeted ad campaigns. By leveraging Snapchat's unique features, businesses can increase brand awareness, drive sales, and generate leads. With a variety of ad formats, including Snap Ads, sponsored lenses, and sponsored geofilters, Snapchat Ads enables companies to create immersive and interactive experiences for their audience.

What is MS Excel?

MS Excel is a widely used spreadsheet program that helps enterprise companies analyze, organize, and visualize data. With its powerful functions, extensive data manipulation capabilities, and customizable charts and graphs, MS Excel is an essential tool for businesses looking to make data-driven decisions. Companies can use MS Excel to create financial models, track project progress, and analyze marketing performance, among other applications.

Connecting Snapchat Ads to MS Excel

Connecting Snapchat Ads to MS Excel can be accomplished through different methods, including:

  • Manually exporting and importing data: Downloading data from Snapchat Ads as a CSV or Excel file and importing it into MS Excel for analysis.
  • Using a third-party connector: Utilizing a data connector for MS Excel Snapchat Ads to automate the process of importing data from the advertising platform directly into MS Excel.
  • Developing a custom API integration: Creating a custom solution to extract data from Snapchat Ads to MS Excel using Snapchat's API and programming languages such as Python or R.
  • Leveraging Improvado: Choosing Improvado as a comprehensive solution to connect, extract, and load data from Snapchat Ads to MS Excel, while also offering advanced features like data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to MS Excel with Improvado

Improvado is the best solution for connecting Snapchat Ads to MS Excel because it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can access a wide range of metrics and dimensions that can be automatically extracted from Snapchat Ads, allowing for in-depth analysis and insights. Furthermore, Improvado's platform is scalable and customizable, providing a tailored solution for enterprise companies with large volumes of data.

Improvado's high-quality customer support ensures a seamless integration process, assisting with any technical challenges that may arise. Additionally, the platform can centralize marketing and sales data, providing a comprehensive view of your company's performance across multiple channels and platforms. This makes Improvado the ideal choice for connecting Snapchat Ads to MS Excel and unlocking valuable insights for your business.

Summary of connection Snapchat Ads to MS Excel

In summary, connecting Snapchat Ads and MS Excel enables enterprise companies to analyze and visualize their advertising data to make data-driven decisions. By using Improvado, businesses can benefit from a scalable, customizable solution that handles the entire data pipeline, centralizes marketing and sales data, and processes large volumes of information. With high-quality customer support and the ability to extract a wide range of metrics and dimensions, book a call with Improvado to discover how their platform can help you unlock the full potential of your Snapchat Ads data in MS Excel.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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