Visualization platforms
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Cumul.io

Cumul.io Data Integration | Dashboard Migration Made Easy

Move embedded dashboards, user analytics, and visualization data from Cumul.io. Transfer dashboard insights to new platforms effortlessly.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Cumul.io with automated data integration

Improvado's API-based integration automatically extracts data from 500+ marketing platforms and loads it directly into Cumul.io. Set up once and receive fresh data on your preferred schedule - hourly, daily, or real-time. No manual CSV uploads or data preparation required. Your marketing teams get consistent, up-to-date metrics flowing into their Cumul.io dashboards without technical overhead.

Cumul.io Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Cumul.io + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified marketing data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes metrics from Google Ads, Facebook, LinkedIn, and 500+ other sources into consistent formats. Campaign names, cost metrics, and attribution data align perfectly across platforms in your Cumul.io dashboards. Analysts can build cross-channel reports comparing Facebook CAC with Google Ads ROAS using identical field names and data structures. No more reconciling different naming conventions or metric definitions between platforms.

Use Cases

What users ask their Cumul.io integration

Cross-channel
Compare Facebook, Google, and LinkedIn performance in unified Cumul.io executive dashboards
6 hrs → 10 min
Budget optimization
Track campaign ROI across channels with real-time budget allocation insights
Daily manual → auto
Executive reporting
Generate board-ready marketing reports with cross-platform attribution analysis
4 hrs → 20 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Cumul.io?
+
Improvado uses Cumul.io's API to automatically push transformed marketing data into your dashboards. The integration supports both scheduled data refreshes and real-time streaming depending on your data source requirements.
What marketing data sources work with Cumul.io through Improvado?
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Improvado connects 500+ marketing platforms including Google Ads, Facebook Ads, LinkedIn, HubSpot, Salesforce, and major ecommerce platforms. All data gets standardized and flows directly into your Cumul.io environment.
Can I customize which metrics appear in Cumul.io dashboards?
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Yes, Improvado's transformation layer lets you select specific metrics, create calculated fields, and apply business logic before data reaches Cumul.io. You control exactly which KPIs and dimensions appear in your dashboards.
How often does marketing data refresh in Cumul.io?
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Data refresh frequency depends on your source platforms and plan. Most advertising platforms support hourly updates, while some analytics tools refresh daily. Improvado maintains your specified schedule automatically.
Does the integration affect Cumul.io dashboard performance?
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No, Improvado handles all data processing and transformation before loading into Cumul.io. Your dashboards receive clean, optimized datasets that maintain fast query performance even with large data volumes.
What happens if a marketing platform changes its API?
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Improvado monitors and maintains all 500+ platform integrations, including API updates and schema changes. Your Cumul.io data flow continues uninterrupted when platforms modify their data structures or authentication methods.