Connect Pinterest Ads to Tableau Without SQL

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What is Pinterest Ads?

Pinterest Ads is an advertising platform that enables businesses to reach their target audiences through promoted pins on Pinterest's visual discovery engine. Enterprise companies benefit from using Pinterest Ads by increasing brand visibility, driving website traffic, and generating sales. With its unique visual format and powerful targeting options, Pinterest Ads helps businesses connect with users who have high purchase intent, making it an effective channel for scaling marketing campaigns.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization platform that helps organizations make data-driven decisions. By transforming raw data into interactive dashboards, Tableau enables enterprise companies to easily analyze, visualize, and share insights across the organization. With its intuitive interface and robust analytics capabilities, Tableau empowers users to uncover hidden patterns, trends, and correlations in their data, leading to more informed decision-making and improved business performance.

Connecting Pinterest Ads to Tableau

Connecting Pinterest Ads to Tableau can be achieved through the following steps:

  • Sign in to your Pinterest Ads account and navigate to the Ads Manager. Choose the campaigns, ad groups, or promoted pins you want to analyze in Tableau.
  • Export the Pinterest Ads data as a CSV file. This file will include metrics such as impressions, clicks, conversions, and more.
  • Open Tableau and connect to the CSV file containing your Pinterest Ads data. Tableau will automatically recognize the data structure and allow you to start building visualizations.
  • Create custom calculations, filters, and aggregations in Tableau to analyze your Pinterest Ads data in-depth.
  • Build interactive dashboards to visualize your Pinterest Ads data and share insights with your team.
  • Alternatively, use a data connector for Tableau, such as Improvado, to automate the process of extracting and loading data from Pinterest Ads to Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Pinterest Ads to Tableau with Improvado

Improvado is the best solution to connect Pinterest Ads to Tableau because it simplifies and automates the entire data pipeline. With Improvado, you can easily extract data from Pinterest Ads, transform and normalize it, and load it into Tableau for visualization. Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Pinterest Ads, eliminating the need for manual data exports and imports. Furthermore, Improvado's platform is highly customizable, enabling you to build custom reports and dashboards tailored to your specific business needs. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and make data-driven decisions with confidence.

Summary of connection Pinterest Ads to Tableau

In summary, connecting Pinterest Ads and Tableau enables enterprise companies to analyze and visualize their advertising data for improved decision-making. Improvado is the ideal solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By using Improvado to centralize marketing and sales data, businesses can unlock valuable insights and drive better campaign performance. To learn more about how Improvado can help you connect Pinterest Ads to Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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