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Pull project timelines, resource allocation, and task completion from OWA Pro. Send project management data to Redshift or Google Sheets.
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Improvado enhances OWA Pro with external marketing data from Facebook Ads, Google Ads, LinkedIn, and 500+ other platforms. Extract campaign metrics, audience data, and conversion information to complement OWA Pro's web analytics. Data flows automatically into your OWA Pro database, enabling comprehensive attribution analysis that connects paid campaigns to website behavior. Custom API integrations ensure marketing spend data aligns perfectly with OWA Pro's visitor tracking.
Improvado's Marketing Common Data Model (MCDM) standardizes campaign data to work seamlessly with OWA Pro's attribution features. Combine click-through data from paid campaigns with OWA Pro's conversion tracking for complete customer journey analysis. UTM parameters, campaign IDs, and audience segments align across platforms, giving you accurate multi-touch attribution. This unified approach reveals which marketing channels drive the highest quality traffic and conversions in OWA Pro.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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