Connect LiveRamp to Excel Power Query to Eliminate Human Error

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What is LiveRamp?

LiveRamp is a leading data connectivity platform that enables enterprise companies to leverage customer data for personalized marketing campaigns, improved customer experiences, and more informed business decisions. With its identity resolution capabilities, LiveRamp connects customer data from various sources, creating a unified view of consumers across channels and devices. This allows large enterprises to deliver relevant messaging and offers, measure campaign performance, and optimize their marketing strategies.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool integrated into Microsoft Excel, enabling enterprise companies to discover, connect, and refine data from various sources. With an intuitive interface, Excel Power Query makes it easy to filter, sort, and transform large volumes of data, allowing businesses to gain insights and make data-driven decisions. By connecting to multiple data sources, including databases, web services, and spreadsheets, Excel Power Query simplifies data analysis and visualization for large enterprises.

Connecting LiveRamp to Excel Power Query

Connecting LiveRamp to Excel Power Query can be achieved through the following steps:

  • Exporting data from LiveRamp in a format compatible with Excel Power Query, such as CSV or Excel.
  • Importing the exported data into Excel Power Query using the data extraction and load capabilities of the tool.
  • Transforming and cleaning the imported data using Power Query's built-in functionalities.
  • Visualizing the processed data using Excel's native features, such as PivotTables, charts, and conditional formatting.
  • Refreshing the data connection periodically to ensure up-to-date information is displayed in the dashboard.
  • Automating the entire process using a data connector for Excel Power Query LiveRamp, such as Improvado, to streamline and optimize the data integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveRamp to Excel Power Query with Improvado

Improvado is the best solution for connecting LiveRamp to Excel Power Query because it simplifies the entire data integration process, eliminating the need for manual data extraction and transformation. By offering a seamless connection between LiveRamp and Excel Power Query, Improvado allows businesses to focus on data analysis and decision-making, rather than data preparation.

Improvado's advanced marketing analytics platform covers the complete data pipeline, from data extraction and transformation to data visualization. It automatically extracts metrics and dimensions from LiveRamp and normalizes the data to ensure compatibility with Excel Power Query. With Improvado, businesses can process large volumes of data quickly and efficiently, ensuring real-time insights and a competitive edge in the market.

Summary of connection LiveRamp to Excel Power Query

In summary, connecting LiveRamp and Excel Power Query can be a complex process, but with the help of Improvado, businesses can streamline and optimize the data integration process. By leveraging Improvado's advanced marketing analytics platform, companies can benefit from a scalable, customizable solution that centralizes marketing and sales data. Thanks to Improvado's high-quality customer support and ability to handle large volumes of data, businesses can focus on data analysis and decision-making, rather than data preparation. To learn more about how Improvado can help your business connect LiveRamp and Excel Power Query, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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