Connect Heap to Looker with Zero API Maintenance

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What is Heap?

Heap is a user behavior analytics platform that helps enterprise companies capture and analyze customer interactions across web and mobile applications. By automatically collecting data on every user event, Heap enables businesses to gain insights into user behavior, optimize marketing campaigns, and improve the overall customer experience. With Heap, companies can make data-driven decisions, understand customer journeys, and drive growth.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share real-time data. Looker's powerful data modeling language allows businesses to create custom metrics and visualizations, making it easier to understand complex data and make informed decisions. Companies benefit from Looker's ability to connect to various data sources, its scalable architecture, and customizable dashboards that help monitor key performance indicators (KPIs) and track business goals.

Connecting Heap to Looker

Connecting Heap to Looker can be accomplished in several ways:

  • Using Heap's API or data export feature to extract data from Heap and load it into Looker. This process requires manual setup and maintenance, and may not be the most efficient solution for large-scale data integration.
  • Utilizing a third-party data connector or ETL (Extract, Transform, Load) tool that automates the process of extracting data from Heap and loading it into Looker. These tools can save time and effort, but may require additional configuration and customization to meet specific business needs.
  • Implementing a custom data pipeline to move data from Heap to Looker. This method requires significant technical expertise and resources, and may not be a scalable solution for growing businesses.
  • Opting for Improvado's advanced marketing analytics platform that covers the complete data pipeline, from data extraction to transformation, normalization, and visualization. This solution makes it easy to connect Heap to Looker in a streamlined and efficient manner.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Heap to Looker with Improvado

Improvado is the best solution to connect Heap to Looker for several reasons. First, it's built for large enterprises, handling high volumes of data and complex data transformations. This means that even if your business scales up, Improvado will continue to meet your data integration needs. Second, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Heap, ensuring that you have access to the most relevant data for your business. Third, Improvado's platform is highly customizable, allowing you to tailor the data pipeline to fit your specific requirements. Finally, Improvado provides top-notch customer support, ensuring that any issues or questions you have are promptly addressed by their team of experts.

Summary of connection Heap to Looker

In summary, connecting Heap and Looker is an essential step for businesses looking to leverage user behavior data to drive growth and make data-driven decisions. Improvado offers a scalable, customizable, and efficient solution for integrating Heap data into Looker. With its ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, Improvado is the ideal choice for businesses seeking to connect Heap to Looker. To learn more about how Improvado can help you streamline your data integration process, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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